GOOGLE ADS
Attract your target audience with laser-focused ads.
Don’t waste your valuable time on unqualified leads. With hyper-local Google Ads targeting your ideal customers, you’ll drive quality leads through your sales funnel so every interaction is meaningful and worthwhile for you and the prospect.
Enjoy the freedom of declining miserable projects.
With a steady stream of high-quality leads, you can turn down the projects you don’t want rather than being forced to take on every project just to keep your business afloat. Plus, beyond-the-click care ensures clicks actually result in leads.
Industry-Focused Results
With an entire marketing agency focused on the lawn, landscape, and outdoor living industry by your side, you have the power of data from hundreds of industry-specific campaigns to drive faster results. No more wasting your budget on marketing that doesn’t apply to your industry.
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Proven Keyword Approach
Each keyword gets its own unique ad group, ensuring the keyword matches the search terms you’re actually paying for. It’s more time-consuming and difficult, but you deserve to work with an agency committed to doing everything right the first time to deliver results.
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Combined SEO and Paid Search
No parts of your marketing system work in a silo. With closely integrated strategies, your paid campaigns support your organic efforts and vice versa. With testing, expertise, and full transparency, you’ll see better results while your budget goes further.
OUR PROCESS
Maximizing Google Ads in Four Key Steps
Integrating Google Ads into your marketing system is a simple process that’s integral to mastering your business goals.
STEP ONE
Strategic Integration
We seamlessly integrate Google Ads into your overarching marketing system, employing it as a powerful tool for pre-qualifying clicks. Through immediate retargeting on platforms like Facebook and Instagram, we nurture prospects and guide them along the sales journey.
STEP TWO
Customized Campaign Creation
We design targeted ad campaigns linked to landing pages that are optimized for conversions. These pages are meticulously crafted for SEO and regularly fine-tuned for enhanced performance. Ad extensions, incorporating callouts and services, amplify click-through rates for increased engagement.
STEP THREE
Tailored Campaign Approach
Leveraging either a Single Keyword Ad Group (SKAG) approach or thematic strategies, we tailor campaigns based on empirical insights gained from trial and analysis. Our goal is to identify and implement the most effective approach for your company within your specific market.
STEP FOUR
Continuous Optimization
Our commitment extends to the continual refinement and adaptation of your campaigns. Utilizing the latest Google Ads methodologies, we update your campaigns regularly with fresh images and responsive ads. Count on us for prompt adjustments in response to Google Ads updates, ensuring sustained campaign effectiveness.
WHAT TO EXPECT
Halstead takes the stress out of Google Ads so that you can focus on what matters most — your customers.
We use or create your very own Google Ads account for 100% transparency and accountability.
We write all of your ad copy in a way that helps you stand out in search results.
We manage account verification, disputes, and any other Google Ad account things that arise.
Ad spend is flexible and billed directly to your credit card, directly from the platform.
At HALSTEAD, we want to see your business succeed just as much as you do.
This is why we work closely with you to develop a customized system for your business needs, with plans starting at $4,300 monthly, plus ad spend.
STABILITY
WEBSITE DESIGN
GROWTH
GOOGLE ADS
LEGACY
GOOGLE ADS, WEBSITE DESIGN, & MORE
Albert Group Pools & Patio
GOOGLE ADS, FACEBOOK ADS, SEO, & MORE
Great Outdoors
Expert Advice & Business Tips
Explore the Resource Hub
BACKED BY EXPERIENCE
Work with an agency that knows the lawn, landscape, and outdoor living industry.
Beth brings years of diverse digital marketing experience to HALSTEAD. She works heavily in the Meta Business Suite and Google Ads. Beth's expertise shines when analyzing and optimizing Google Ads to drive leads. Before HALSTEAD, Beth had agency experience where she focused on all agency and client digital management efforts and client happiness while leading a team of developers and designers.
“Our marketing efforts don't exist in a silo. It's essential to consider the full picture when making any decisions. Working together as a team and collaborating leads to measurable results.”
–Beth Wasserman,
HALSTEAD Paid Media Manager
WHAT TO EXPECT
So, what happens next?
Chat about your goals
Fill out the form to book a no-strings-attached 45-minute consultation where we’ll talk about your marketing needs, business goals, and if we’re a good fit for you.
Discover your custom system
After your consultation, our team will create a marketing system and long-term plan, which we’ll present via Zoom.
Invest in your business
Once you decide to proceed with your marketing system, you’ll sign an agreement and make your initial payment.
Kick off your new system
Next, we’ll kick off your system with a deep kick-off call where we’ll share access to your real-time dashboard so you can track everything.
STOP THE MADNESS
Your Road to Legacy Starts Here
Find stability in an ever-changing market with industry experts who understand you and your business.
“Our website was up and running in no time! It was just what we were looking for and they were fantastic to work with. They made the process quick and painless. We could not have been happier with their professionalism and attention to our needs.”
— Paul Hewitt, Hewitt Landscaping
“We had a great experience working with Halstead Media on our new website. Their vision was better than we had anticipated and overall the entire process was fairly quick. I would certainly recommend them to anyone out there looking to revamp their website or create a new website in general.”
— Tina Pugliese, Glencar Gardens
“The Halstead team takes great pride in providing excellent service for each of their clients. They listen to needs and tailor their strategy uniquely for each client based on their experience and insight to the industry.”
— Chuck Gillem, DTE Landscaping
If you’re trying to decide whether to spend your landscape contracting business ad budget on either Facebook Ads or Google Ads, you may be approaching digital advertising with the wrong mindset. The question is not which to choose but how to leverage both to help you meet your business goals.