WHY CHOOSE US FOR YOUR GOOGLE ADS CAMPAIGN?
WHAT ARE GOOGLE ADS?
Google Ads are different from search engine results (what SEO is utilized for) in that you pay for your search result ad’s prominent placement on the page. In building your campaign, we will bid on specific, targeted keywords to ensure that your ad is shown to people searching for relevant topics.
HOW DO WE EXECUTE YOUR GOOGLE ADS?
All in all, when it comes to the keywords we bid on for you, we have the expertise to know what keywords will get you the most relevant exposure for your budget. For instance, we know bidding on “patio” may waste dollars because searchers may be looking for “restaurants with patio.” But bidding on “patio installation” will be sure to get your ad in front of the right people. Bottom line? We’ll get you the best results for your bottom line.
Once we determine keywords to bid on, we develop several ads for each one. That way, we can test the performance on various copy points and messaging. We continue to evaluate results and keep editing until the ads are delivering the best results possible.
HOW DOES HALSTEAD MEDIA APPROACH GOOGLE ADS?
We approach these ads in two strategic ways.
In one, we can help you target people actively searching for services like yours. For example, we could bid on keywords like “Indianapolis landscapers” to ensure your ads are at the top of the results page for people searching for landscapers in the Indianapolis area – of course, only if you’re in the Indianapolis area. But you get the idea.
But there’s another strategy that GoogleAds is incredibly helpful for – capturing early leads. We could bid on phrases like “backyard ideas” or “outdoor patio inspiration”, because people searching such terms are likely likely to make the decision to redesigning their outdoor space very soon
HOW DO WE KEEP YOU INVOLVED AND INFORMED?
As always, we work with our clients along every step of the way. We use your ad account so that you can always login and see performance, every time. We explain, in as much detail as you want, exactly what we are doing and why. We track and will share them with you as often as possible and meaningful. And, of course, we can develop your GoogleAd campaigns in conjunction with your SEO or social media advertising efforts to help get you even stronger results. It’s all part of the Halstead Media package you choose.