A Home Services Business Isn't a Business Without a Storefront
Okay, you got me. I don't really mean an actual physical storefront. I do however mean something very comparable to it: a website.
A few days ago, I saw a work van in front of my neighbor's house. It was an unusual name, that I'll skip telling you here, and that I had not heard of before. They were there to rebuild the deck that was falling apart. (As a neighbor, it made me extremely happy this was happening). I looked up the business on my phone to learn more about it. Despite my many search efforts (I do a lot of searching online, so I don't give up easily). I couldn't get to the website. Is it possible that he has a website somewhere that is simply not findable? Absolutely. But I will never call that company because they don't have a website that I can find. Same goes for any business or restaurant. They are not a legitimate business to me if they don't have a website.
In every study we came across, a consistent over 70% of people make a purchasing decision based on digital influence. Selling according to the buyer's thinking and research process is a no-brainer. Especially in the landscaping, architectural, and home construction industry - in which the buying process is at least 60-120 days! Here's another biggie: Consumers spend an average of 79 days gathering information online before making a major purchase (according to GE Capital Retail Bank’s second annual Major Purchase Shopper Study).
Having a digital presence - that is able to be found by searchers - is not an option. It's tough to say that it builds credibility because that's more often done with the type of website you have (e.g. what content you share) and where (a combined effort with social media). However, you can't get to that point if you don't have a website. The digital presence confirms your business is functioning and real. It's a storefront.
Let's say you've gotten lucky a few times and closed some deals without this - the amount of money you're losing in your proposals to help you win bids is a lot more more than it would cost to create and maintain a meaningful website.
Now, I've saved this until the end for those that have a website - you have built your walls and got an awning. There is more - you have to attract people to the store and then in it. Have them browse, stay awhile, and call you to buy something. That's the toughest part and if you need help read this blog or download our free guide below to improving your site.