Case Study: Website Redesign for Pool Builder in NY

AFTER:  NY Pool Builder gets a new, responsive website design.

AFTER:  NY Pool Builder gets a new, responsive website design.

BEFORE: Pool Builder website before Halstead Media's redesign. 

BEFORE: Pool Builder website before Halstead Media's redesign. 

Brewster Pools is a company that installs all types of swimming pools as well as the landscapes that surround them in Westchester County, NY, Putnam County, NY and parts of Fairfield County, CT. Through a long-standing relationship with UNILOCK, they came to Halstead Media with a Wordpress website that was designed many years ago. The pool builder's website had a dated feel, used outdated technology, and suffered from poor search engine optimization (SEO). The owner was looking to update their digital marketing strategy for his pool business, beginning with a complete website redesign.

The team at Halstead Media went to work gathering  the information from the old site that was needed, learning about the pool company, and researching their competition in the local NY/CT markets. Based on a full SEO strategy and company goals assessment effort, Halstead designed a fully responsive website that looks awesome on any device, including mobile. Using carefully selected stock photography, combined with only the best photos of the pool company's work, this pool builder's new website design entices homeowners to learn more about their services. 

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