Inbound Marketing for Manufacturers of Concrete Pavers and Walls

How can manufacturers of pavers and walls use inbound marketing?

Depending on where you are in the U.S., the distribution and selling channels for manufacturers will vary greatly. But whether selling direct to contractors or through an elaborate dealer network, today’s paving stone and wall stone manufacturers need to reach dealers, contractors, and consumers with timely and relevant content. 

Enter inbound marketing for concrete paver manufacturers. 

Here's an interesting stat relating to B2B marketing for manufacturers:

"B2B marketers who use blogs generate 67% more leads per month than those who do not.” - State of Inbound Report

With the latest stats showing 86% of people skipping TV ads, 91% unsubscribing from email, and 44% never opening direct mail—not to mention the over 200M people in the DO NOT CALL list—it’s time to wake up and adapt to the way people buy today. Inbound marketing offers real value to buyers and helps them through their buying journey. 

Related:Read more about Inbound methodology here

Through the use of high-quality, SEO’d content in the form of blogs, videos, and ebooks, paver and wall manufacturers can dramatically increase visitors to their website. And with help from marketing automation software like Hubspot, these visitors can then be converted into leads using customized landing pages, forms, and calls-to-action. With automated marketing workflows, these leads are then nurtured through their buying journey with content that is truly relevant to their situation. The ability to choose precisely which user sees which content allows manufacturers today to build strong connections with dealers, contractors, and consumers alike.  Inbound marketing for the outdoor living industry is powerful stuff. 

Here’s something even more powerful: 

“By 2020, customers will manage 85% of their relationship [with businesses] without talking to a human.”- Gartner Research 

For manufacturers in the paving stone, wallstone, and hardscape accessories space, the time to make the switch from expensive traditional outbound marketing to the new marketing playbook of inbound, is now.