Halstead Media completely transformed the website to a less text heavy, image forward design. A layout that appeals to all the different customer audiences that GoldLeaf wants to attract. The homepage includes a rotating banner, a review section for peace of mind, as well as call-out to a financing program. See the new websiteRead More
So, your company is hosting or participating in a design-build event. You’ve selected the perfect time for such an endeavor; homeowners are out and about, looking for contractors just like you at their local fairs and home shows, or scoping out new design-build professionals to help fulfill their needs. Social media is one of the best ways to promote your event beforehand, populate it during, and capitalize on it after. We’ve laid out the schedule from beginning to end, highlighting which social media resources to incorporate throughout, as well as which work best for the design-build industry. Check it out.Read More
Despite the fears of spam and annoying ads, email marketing is alive and well. But how do marketers determine their email marketing strategies? One of the most important stats we look at is the “email open rate”. You may not know what this means, or worse, you may think you know what it means. Whatever the case, we’re going to let you in on all the knowledge to perfect your email marketing tactics and increase your open rates.Read More
Done with poor quality leads from home and garden shows and increasingly getting more leads from word of mouth and through their old website, Hummel's Landscape in Harrisburg, PA was ready for a new, sophisticated website that reflected their extremely high-end landscape work.Read More
As long as landscapers have been landscaping and hardscapers have been hardscaping, we have also been, in our own ways, marketing. Over the last score of years, however, the introduction into the “age of technology” has vastly warped design-build marketing. Businesses, regardless of industry, can barely function on simple word-of-mouth anymore. To show our design-build pros just how far we’ve come in the last decade-and-a-half, and our predictions of the next few years, we’ve developed an “evolution of design-build marketing” timeline.Read More
As a design build professional, there is probably a specific skill set or passion you had that led you to start a business around it. But along the way, we know it’s easy to get swept up in all the other aspects of the business – probably the aspects you don’t know how to manage and aren’t very interested in. STOP TRYING TO DO IT ALL. Outsourcing is a great way to free up your time and produce quality work. Here's a list of some position that are totally worth it to outsource.Read More
Professional email signatures are concise passages that include promotional information, like contact details, and are automatically included in your emails as footers. An effective professional email signature is essential in order to leave a lasting impression on your audience. Although email signatures should be as unique and personalized as ordinary signatures, there are certain properties that can make them more desirable and others that should be avoided at all costs. Consider the following tips if you're looking to create an impactful email signature from scratch.Read More
Lehigh Lawns & Landscaping, based out of Wappingers Falls, NY, has spent the last 30 years providing landscape design, fertilization, maintenance, and commercial snow management services. As one of the largest landscaping companies in the area, Lehigh needed a way to better attract and communicate with the many different types of target customers. Their previous SEO and website limited their ability to attract these potential opportunities.Read More
Email is good. Yes, we all receive a lot of it, and perhaps, we'd rather not get a lot of it. The reality is however that we do read our email. In fact, over 50% of respondents say they read most of their emails (source: HubSpot). That's a pretty good chance your note will be read.
As a home remodeling contractor, landscape design/build owner, custom pool builder, or home builder - you have a lot that you can be sharing with your prospects, current clients, and past clients. The easiest - a blog recap. Some others include discounts, reading guides, holiday gatherings. In exchange, emails allow you to stay fresh on your prospects' minds (so that they remember to choose you when they're ready), help increase your referrals, and help you win a bid. All you have to do is make the emails are sent to the right people and with the right info.Read More
Looking to increase their digital presence, Harmony Hill engaged Halstead Media to design an integrated marketing plan that would bring their offline reputation to the online world. The construction marketing specialists at Halstead Media implemented their complete Contractor's Marketing System designed to increase website traffic, drive leads, increase close rates for new projects.Read More
Change is tough...but often it's the difference between success and failure when it comes to sustaining or growing a home services business today. While a large number of small to mid-sized business in the home improvement and remodeling space understand the importance the web plays, very few have really adopted it for their companies.
We speak the owners of construction contractors, landscape contractors, architects, and kitchen design firms all the time. They tell us they have a professional looking website, run some ads in their county's regional magazine, and have a monthly email marketing blast. 9 times out of 10, the reality is quite a bit different when we explain these things through a transparent, ROI-driven lens.Read More