We’re not a digital marketing company. We are a design/build marketing company.
We specialize in marketing that works for you landscape design and construction companies. You won’t find us recommending Yelp advertising or other unhelpful marketing to you. And you also won’t likely find us recommending the exact same services in 5 years - because we evolve based on what’s working. Today, it’s these services. We believe in their efficacy with our hearts. Speaking of hearts, you’ll find some blood, sweat, and tears in everything we do. Just like we’ll find that in your work.
WEBSITES, DESIGNED FOR YOUR BUSINESS AND CUSTOMERS.
Fully responsive, mobile-optimized, beautiful to look at, and easy to use – our websites are designed to be the face of your landscape business. Starting at $5,200.
FACEBOOK AND INSTAGRAM ADS
The most effective landscape/hardscape marketing in 2019. Reach new customers (based on income, location, interests, +) and retarget previous website visitors. Management starts at $450/month.
Showing off your expertise, craftsmanship, and design and installation processes with video interviews, drone footage, and photography. This is the most important marketing in 2019. Starting at $2,800.
SEO FOR THE DESIGN/BUILD INDUSTRY.
Helping the right customers find your design/build business at the right time. SEO is the unsung hero of digital marketing. We pick high-search volume keywords and cities that cover your target market. Starts at $1,200/month.
STRATEGY FOR YOUR INTERNAL MARKETING.
If your landscape business is large enough to support an in-house marketing team, we will help you train your staff to use daily effective marketing strategies, including content gen (photos/videos). Billed by hour.
TURNING LIKES INTO
We’ll help you build engaging social media platforms that, in turn, help build trusted relationships with your customers. Starting with content by showcasing your day-to-day work. Starts at $900/month.
GET THINGS GOING WITH
We’ll help your landscape business gain exposure to high-conversion-potential consumers via our system of strategically placed ad units and compelling copy. Management starts at $400/month.
REBRANDING THE OLD YOU TO THE NEW YOU.
If you are ready to transform your branding - perhaps because your working or types of projects have evolved over the years, we will help identify a new image for you, including a new logo. Starting at $1,000.
REVIEWS ARE THE NEW
Ongoing reviews are essential to every design/build. We’ll help you incorporate a simple system of ongoing review collection with tools like Grade.Us. Starting at $75/month.
What Do You Get From Partnering With Halstead Media?
Strategic Funnel Approach:
Depending on your ad budget, we always recommend some kind of funnel or progression of ads based on the consumer journey. For example, first we’ll create an ad that introduces you to your target consumer. Then, using the platform’s analytic tools, we’ll target users who showed interest in that ad with more specific and detailed ads. Then, from those who show even more interest, we’ll close the sale, giving them an exclusive offer, a quote, or something else that acts as a serious call to action. This way, your ads are reaching the right people with the right messaging along their purchase path.
Finding Your Audience
We know your business has a specific target customer market in mind. But when it comes to identifying that target on social media, we may go about finding them in several, often unexpected ways. But just trust us. Targeting interests like fine jewelry may seem irrelevant to landscaping, but it helps us know that an individual has a high income, which is in fact part of your target. Sometimes, your target may be on one platform more than the other. Like manufacturers tend to reach contractors better on Instagram. We’ll do all the necessary research to ensure you’re advertising on the most effective platforms. And, while we build audiences full of new leads, we also can reach specific lists of people using your file of email address, names, phone numbers for super specific, retargeting messaging.
Test. Learn. Improve. Repeat.
When we create a social ad campaign, we go all in. Campaigns often have over 20 ads - and that’s just for one target audience and a couple of services! We do this so that we can evaluate, in real time, which ads are performing best. That way, we can reallocate your budget and put it behind the strongest pieces. Ensuring the best is what’s being seen. Facebook and Instagram also allow us to change pictures and buttons, goals, links and text, all to tinker with effectiveness and improve results. And speaking of results? We track metrics all the metrics that are relevant to your campaign goals to make sure we’re hitting all the marks out of the park. We can even use your ads in conjunction with SEO to find even more data and get maximum exposure!
We Work With You
When you work with Halstead Media, you know exactly where your advertising money is going. We use your social platform’s ad account for 100% transparency. You can always login and see performance, anytime. And as part of our commitment to keeping you involved with the process, we explain what we’re doing to you every step of the way. And it doesn’t hurt that we can help you create content with our professional videographers, photographers, and drone video operators.
Words from a happy client
Working with Anna and Corey has been an amazing experience. They are the piece of the puzzle our company was missing. They have transformed our website, and social media to now represent how our company has evolved. They truly have captured the elegant high end design we were looking for. We are getting an overwhelming amount of positive feedback from new and exciting customers.
- Lis Bono, Above All Masonry Design
> Featured Excerpt From Our Blog
Start winning landscape design/build projects with better photography
How do you capture beautiful pictures of your landscaping projects? You start very early - all the way in the beginning of the landscape design stage. So what happens when you begin to look at these projects through the lens of a camera? You start to see things you know the camera will capture. In this video, Corey talks about the four basic steps of getting winning photography - all by yourself! And yes, this does start before you put the pavers in the ground - and it definitely doesn't end when the project gets built. There is a magical period of time.
Experience Some of the Websites We’ve Been Working On
A Selection of Our Clients
We'd love to hear from you.
As a small digital marketing agency, we only take projects that we are super passionate about, working as a true partner to help set and reach the goals of our clients.
HALSTEAD is a boutique digital & content marketing firm based in Westchester, NY —a short drive North of NYC. We're a certified inbound marketing agency focused exclusively on the design/build industry.
Please note: we only work with established businesses. We are not currently accepting companies that are just starting out. We are looking for established companies who are looking to bring their businesses to the next level.
Provide us some information and we will be sure to get right back to you for a chat.