If you haven’t done so already, to remain competitive, your brand must follow suite. We've already talked about the importance of tying the buyer journey to your inbound marketing. By properly planning content, you can guide your leads through the sales cycle on your website. This means that once they reach out to you, they're already serious about buying. This also means that, to garner serious leads, you must offer content to smoothly lead your readers through the buyer journey and ensure no gaps exist that will lead them to drop off. And, they must be able to search for and easily find the information they need at every phase — from awareness to consideration and, ultimately, to conversion.
Everyone knows that you can choose location, age, family, income - and other demographics when it comes to creating a Facebook audience for targeting your posts and dark ads. But what about interests and behaviors? Does every high income wife with children that is age 42 want a service you install or a product you sell?! NO!! So don't stop there. Make sure your Facebook audiences include interests and/or behaviors. Watch here for more:
Done with poor quality leads from home and garden shows and increasingly getting more leads from word of mouth and through their old website, Hummel's Landscape in Harrisburg, PA was ready for a new, sophisticated website that reflected their extremely high-end landscape work.
Capturing elements that were important to Gary Duff Designs in their new website and making sure the new website represented the brand, the new website offers a perfect combination of classic sophistication and company info.
Many contractors we speak with want to hate on HomeAdvisor. Don't hate on them! They saw an opportunity and took it! The problem is what exactly are they doing when you pay them for leads. In this video, Corey dives into your own website's SEO impact when you use a lead generation service such as HomeAdvisor (or even others like Thumbtack, Angie's List.)
It's long past due for the hardscape industry at the showroom level. The kitchen/bath industry has been doing it for years with a ton of success. There are few hardscape dealers jumping on board and killing it. So how do you do it? How do use your concrete paver and natural stone showroom to bring more people in the door?
Have you ever met anyone who was amazing at everything? Someone who could paint like a pro, prepare architectural drawings, cut pavers, install pavers, run a training workshop, design a brochure, photograph the best angles of a project, write hundreds of words on a specific topic, run social media campaigns, manage a calendar, run interviews, prepare taxes...? I think you're getting the point here. You can't be great everything. It's impossible. But yet you might be doing (almost) everything. What would happen if you delegated what you suck at and did more of what you're amazing at? How would that impact your design/build business?
Mrs. Jones saw a Unilock .. or a Techo .. or some kind of natural stone outdoor living pic in a magazine or catalogue. You (Mr. Landscape Designer, Landscaper, or Landscape Architect - whatever it is you call yourself) promised her she was getting that. It's the same patio - same materials. Same paver patterns. Pretty much the same size. You might even have the similar planting and fence installed. Yet, she's not quite thrilled. Something is missing. Maybe she's telling you that "it's close - you did a good job," or maybe she's hiding it and you're left wondering "is she happy?" Why did this happen? Why isn't she in love with this new outdoor space? After several weeks (or months) of design and landscape construction - what's the missing piece? DESIGN! Interior design is the missing piece to every beautiful home design and remodel - why would you leave it out for the exteriors?
In any business, regardless of the industry, companies need to be where there potential customers are. Would a toy company be at a local home show? I sure hope not! And while on that topic, not many people should be at a home show ;-). Back to digital marketing, should design/builds be on Snapchat? Is all the hype about it really better than Facebook for the design/build industry? Find out.