For the 2018 FY, the cap for the first half was met on December 15, 2017 and the cap for the second half was met on February 28, 2018. This is the earliest these caps have ever been reached by a significant number of days, demonstrating the high demand for seasonal laborers. Prior to 2016, workers who had previously been employed via the H-2B Visa were exempt from this cap, but when the federal budget bill recently expired, the cap exemption expired as well.
If you haven’t done so already, to remain competitive, your brand must follow suite. We've already talked about the importance of tying the buyer journey to your inbound marketing. By properly planning content, you can guide your leads through the sales cycle on your website. This means that once they reach out to you, they're already serious about buying. This also means that, to garner serious leads, you must offer content to smoothly lead your readers through the buyer journey and ensure no gaps exist that will lead them to drop off. And, they must be able to search for and easily find the information they need at every phase — from awareness to consideration and, ultimately, to conversion.