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Everyone knows that you can choose location, age, family, income - and other demographics when it comes to creating a Facebook audience for targeting your posts and dark ads. But what about interests and behaviors? Does every high income wife with children that is age 42 want a service you install or a product you sell?! NO!! So don't stop there. Make sure your Facebook audiences include interests and/or behaviors. Watch here for more:
In any business, regardless of the industry, companies need to be where there potential customers are. Would a toy company be at a local home show? I sure hope not! And while on that topic, not many people should be at a home show ;-). Back to digital marketing, should design/builds be on Snapchat? Is all the hype about it really better than Facebook for the design/build industry? Find out.
Facebook users will visit your business’ page driven by a certain need or desire that you promise to fulfill, but this doesn’t guarantee that they will follow through and engage in business with you. The call-to action feature on your Facebook page serves to keep these people ‘hooked’ and is a mechanism through which they can interact with your business without leaving Facebook’s convenient platform or doing any searching of their own.
Quality data about your customers and potential customers is key to running a successful business. In days past, collecting this sort of information was a time consuming process involving weeks of gathering data and transcribing that research into readable charts and reports. Now this sort of information is readily available: fully compiled and ready to work with, provided you know how to read and use it. Introducing Facebook Audience Insights.
So you've got yourself a Facebook account - post every now and again and don't really see the likes moving up. Perhaps you're not even sure whether or not you should invest your time in creating a Facebook account. Or, last possible common scenario, you might have an account and don't even remember the last time you posted (if ever!). All possible, and regardless of your scenario, you're not alone.
Want your events to last longer? The power is in your hands. In this intro-to-the-topic video, we introduce spreading the wildfire event approach with widgets that encourage people to take photos, using branded items, and share them on their social media. The return? People are posting images of themselves, happy, with your brand. Magic. Watch for more and tell us how you've done it!