Creating mini-series, we visited the same project over the span of several weeks (in some instances, over several months!) to cover the entire story. In each episode, we uncovered a topic that would create a buzz, a conversation on social.
Magic Landscaping, based out of Hillburn, NY (but servicing northern New Jersey), had a story to tell. He wanted to convey his unique approach on high-end landscape design and construction in a way that was genuine and visual.
For this outdoor lighting company, we researched high volume, low cost keywords that are correlated to the their lighting services that are also representative of the end of the sales journey, meaning not research-like keywords, but rather ready to buy keywords. For each keyword, we created a group of ads to test out which one would work best. In the Google ad world, this approach is called Single Keyword Ad Groups (SKAGS). And then we built or used existing landing pages that are optimized for the keyword that is in the ad - all translating to lower cost click and higher performing ads.
Speaking of conversions - the purpose of these ads, over the six month period, this company received 66 “conversions.” In non-technical terms, this includes people who submitted a form on the website and also click on the telephone number to call in the mobile-only ads. It does NOT include people that called the website after reaching the website as a result of the ads. Most design/build companies we speak with have about 2-3x as many phone calls as they form submissions (often much more).
Green Foundry wanted to be less about selling products and more about the relationship that their customers gain by choosing to work with them. Halstead Media built a new website that told the story of the unique business model, using a bright yet sophisticated website design. By using image animations, a simple user-flow, and carefully written copy as well alongside image curation - we told Green Foundry’s story.
Today, Green Found manages their own website through their easy-to-use website platform.
Halstead Media built a new website that maintained a couple of elements from Watson’s previous look and feel, including of course the Watson logo and some elegant finishes such as one of the fonts - to continue to resonate with homeowners.