Halstead Media helps small businesses grow with small business marketing, SEO, website design, and marketing consulting
 
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2019 Unilock
Marketing
Co-op Program

Exclusively for Unilock
Authorized Contractors

 
 
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  Unilock Authorized Contractor Marketing Co-op Program Overview

Join one of two 30 minute webinar sessions to learn more about the program and offerings.

 
 

MARKETING THAT MAKES SENSE FOR
TODAY'S WORLD.

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It's time for a new approach. 

Offered exclusively to Unilock Authorized Contractors, the program’s offerings are designed for success in today’s world. Unilock is investing in your success by covering up to 50% of these cutting-edge services. $2,000 cap applies.

 

ALL OF YOUR MARKETING IS CONNECTED.

People are busy and scattered. What you do on your website must be connected to your Facebook, email, and other advertising.

YOUR CUSTOMER IS MORE KNOWLEDGEABLE THAN EVER.

Consumers research online for over 2 months on average before you ever hear from them. What are they finding?

THOSE WHO HELP, INSTEAD OF SELL, WIN TODAY.

Modern consumers are sick and tired of traditional advertising. In 2019, it’s time to stop yelling your message and start helping customers learn.


 
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WHERE DO YOU START?

We layered the marketing services based on what your customers care about most combined with what brings you the most value. The website comes first (after your business ops) because everything after your website drives people to your website. And yes, most people will visit your website regardless of how they found you. Referral? Went to your website. Facebook post? Went to your website. Don’t pour money into Google Ads or a brochure (or anything else) unless your website is in top-notch shape!

 

Your website is your first and most important priority. Every advertising effort will work to drive people there. 

 
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website design for unilock authorized contractors

Website Design

Modern and personalized.

Your website is — hands down — the most important marketing property that your company has today. With almost every single consumer turning to online research to find and learn about service providers, your website is the central “hub” for everything else you do. Prospects from social media, email marketing, Google Ads, offline advertising, and even word-of-mouth referrals will all be going to your website to learn more about you.

6 design templates to choose from (click to view)
Each template is customized for your brand, projects, and information. 

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WEBSITES MUST LOOK GREAT ON MOBILE.

Over 51% of your visitors will be on a mobile device or tablet, so when you look at your site, pull out your phone.

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BEAUTIFUL DESIGN STILL MATTERS TREMENDOUSLY.

You are now selling high-end, luxury outdoor living spaces. Prospects are no longer tolerating outdated websites.

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THE CENTER OF EVERYTHING.

Your website is truly the center of your marketing. It’s where all the data will be collected, where leads will go and where sales will be won.

 
 

“We have been incredibly happy with the quality and functionality of our new website purchased through the UNILOCK Co-Op Program.”

- Amendola Landscapes

 
 
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Monthly
Marketing System

Includes your basic marketing ongoing marketing essentials.

Comprehensive keyword research and tracking based on your exact service area. Monthly original content for your blog (3 articles) based on keyword rankings. Posting on Facebook and a starter Facebook Ad budget ($30/month) - targeting your ideal potential customers. Monthly email campaign to subscribers that includes articles. Comprehensive monthly report with traffic and keyword rankings. Guest articles (for white-hat backlinks). Bonus exclusively for Unilock Authorized Contractors: Complete Houzz setup (if you have professional photos) and Google My Business setup or optimization.

content, seo, and social media marketing for unilock authorized contractors
 
 

“Working with Anna and Corey has been an amazing experience. They are the piece of the puzzle our company was missing. They have transformed our website, and social media to now represent how our company has evolved...We are getting an overwhelming amount of positive feedback from new and exciting customers. ”

— Above All Masonry

 
 
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Print + Digital Brochure

Your leave-behind closing tool.


Leave behind this high-quality sales brochure to set yourself apart from the competition and close more sales. This impressive statement is more like a magazine than a tri-fold, telling a story about how your services are the perfect solution to your prospect’s problem. Choose from 6 design templates: 4 pocket folder brochures and 4 square brochures. See templates: 

 
 

“I saw the sales brochure today and it’s GREAT! Well written, well composed. Our actual installation photos blended really well with the Unilock stock photos.”

 

- ADAMS LANDSCAPING

 
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google adwords for unilock authorized contractors

Google
Ads
(PPC)

For short-term, immediate leads.

Google Ads is an awesome short-term solution for driving visitors to your site while you’re busy building your SEO, content marketing, and social media plans. We use our deep industry knowledge to get you the most from your advertising dollars while making the process easy to understand and track.

 
 

Program Case Study

Above All Masonry

Unilock Authorized Contractor, Above All Masonry Design, took full advantage of the Unilock Co-Op Marketing Program in 2016. Looking to attract higher-end customers and grow their company, owners Lis and Stephen Bono worked closely with Halstead Media to launch the Monthly Marketing System and redesign their website.

With their improved Facebook presence, effective SEO, consistent email marketing, and new website in place, their year-over-year website traffic grew over 16%, and higher-end customers started to notice their new look. Above All began booking the largest design/build projects in their company’s history. With a 2017 season that was booked out months in advance, Lis and Stephen have seen firsthand the power of the Unilock Co-Op Marketing Program.

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Facebook ads for Unilock contractors

Facebook Ads

Perfect for capturing mid-long term leads.

With demographic targeting and a user base second to none, Facebook just may be the most powerful ad engine on the planet. Many Facebook users can’t differentiate between Facebook ads and posts in their newsfeed, so it’s a great way to start getting in front of your potential customers before they search. While powerful enough to attract new potential customers, Facebook ads are also ideal for retargeting: reaching people that match an email or phone number you have or those that have visited your website.

 
 

Not sure where you start? Your website is your first and most important priority. Every advertising effort will work to drive people there. 

 
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Project  
development

Capturing The Story of Your Craftsmanship

Showing off your expertise, craftsmanship, and design and installation processes in a professional manner is key to converting leads into customers. Showcasing your work, both in progress and in its final state, is critical for showing potential customers what you can do for them. Thing is, how to showcase what you do best takes industry experience, something that Halstead Media has more than any other marketing agency.

Depending on your business-type, your story, your budget, and your company’s goals, we will work with you to decide what content you need captured, what story and message you need to convey, and, of course, what mediums you should do that through.

 
 
 

"The Unilock Co-Op Program was super easy and Halstead’s work is always top notch and very professional.”

- Landworx of NY

 
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2019 Unilock Co-Op
Marketing Program
Menu, Pricing, and Details

$2000 Unilock cap applies in some regions. Ask for details.

 
 

WEBSITE
DESIGN

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Regular price $5,500
Your total discounted price: $3,200
Unilock pays $1,600
You pay $1,600

Responsive and mobile optimized.
Modern, visual first designs.
Choose from 6 templates (customized to your brand).
Keep your website address.
Integrated analytics.
Professionally written copy/text.
Choose your own photos, videos, or stock photography.
Limited to 20 pages.
Hosting (approx. $218/year) additional.
Includes most technical work needed for domain transfer (email migration/setup not included).
Free medium-level customizations when also subscribing to the Monthly Marketing System.
Other one-time services available to add-on such as Google My Business setup, logo design, and brand strategy.
*Unilock cap of $2,000 applies for most regions. Please inquire for more info.

MONTHLY
SYSTEM

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Regular price $1,400/month
Your total discounted price: $1,000/month
Unilock pays $450/month for the first 4 months and you pay the rest.

12 month plan.
Keyword and city research (population, income).
Original blog articles (3/month) for website visitors Search Engine Optimization.
Facebook posting & boosting (incl. $30 ad budget).
Ongoing website updates (for sites we build).
Quality link building (online PR).
Monthly email campaign (3 articles) using Mailchimp.
Monthly keyword reporting/analytics.
Free Initial bonuses for Unilock Authorized Contractors only: Houzz setup and management (if photos are available) & Google My Business setup or optimization.
Other one-time services available to add-on: Reputation management, comprehensive social media advertising and/or posting, photography/videography.
*Unilock cap of $2,000 applies for most regions. Please inquire for more info.

PRINT BROCHURE

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Regular price $3,500 and $4,500.
Option A: 12 page 9" x 9" Brochure:

Your total discounted price: $3,000
You pay $1,500
Unilock pays $1,500

Option B: 12 page 9" x 12" Pocket Folder Brochure:

Your total discounted price: $4,000
You pay $2,000
Unilock pays $2,000

Several templates customized to your brand.
Choose your own photos or stock photography.
Professionally written copy/text.
500 printed copies and digital version.
*Unilock cap of $2,000 applies for most regions. Please inquire for more info.


 

GOOGLE
ADS

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Regular price $950/month
Your total discounted price: $800/month
Unilock pays $400/month
You pay $400/month

$400 of total is advertising spend.
Keyword development plan to target 5-10 critical keywords in service area.
Custom ad copy/text.
Apply a Single Keyword Ad Group strategy (which results in tens of ad groups and lower cost-per-click).
Reporting.
Free Initial bonuses for Unilock Authorized Contractors only: Landing pages (available for only websites we’ve designed) and no upfront costs.
This is a starter Google Ads advertising plan - option available to increase ad spend.
*Unilock cap of $2,000 applies for most regions. Please inquire for more info.

FACEBOOK
ADS

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Regular price $1,000/month
Your total discounted price: $800/month
Unilock pays $400/month
You pay $400/month

$350 of total is advertising spend.
Campaign development with various goals including website form submissions, calls, lead forms, and Facebook messages.
Custom ad copy/text & creative and testing for effectiveness.
Audience development, testing, and editing.
Choose your own photos or stock photography.
Reporting.
Free Initial bonuses for Unilock Authorized Contractors only: Landing pages and Pixel installation (available for only websites we’ve designed) and no upfront costs.
This is a starter FB/IG advertising plan - option available to increase ad spend
*Unilock cap of $2,000 applies for most regions. Please inquire for more info.

VIDEO-
SHOOT

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Regular price $4,000
Your total discounted price: $3,000
You pay $1,500
Unilock pays $1,500

Half-Day shoot.
Tw professional videos.
Includes all expenses.
60 -second video produced for social
Includes drone fly-overs, video, and interview footage.
Must be Unilock product focused.
*Unilock cap of $2,000 applies for most regions. Please inquire for more info.

 

*All Prices are in US Dollars

 
 

Let's talk.

Get in touch with us to talk about your website,
content, seo, brochure, Google Ads, Facebook/IG Ads, or videography.

Book time with us to talk on the phone or fill out the form and we'll reach out to you.

SUBMIT FORM

 
 
 
 
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