Halstead Media helps small businesses grow with small business marketing, SEO, website design, and marketing consulting
 
SEO for landscapers in Buffalo, NY
 
 
 

EXCLUSIVELY FOR UNILOCK AUTHORIZED CONTRACTORS

2019 Unilock Marketing
Co-op Program.

 
 
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INDUSTRY-VETTED SOLUTIONS

IT’S TIME FOR A DIFFERENT APPROACH.

Offered exclusively to Unilock Authorized Contractors, the Unilock Marketing Co-op Program is designed for contractor success in today’s world. Unilock is investing in their partnership with you by covering up to 50% of these cutting-edge marketing services. While each of these services are offered as standalone products, a successful marketing plan always involves consistency across channels. The Authorized Contractors who experience the best return on †heir investment combine multiple services into a comprehensive system that fuels their business growth.

 
 

WEBSITE
DESIGN

Contractor website design NYC

Regular price $5,500
Your total discounted price: $3,200
Unilock pays $1,600
You pay $1,600

Responsive and mobile optimized.
Modern, visual first designs.
Choose from 6 templates (customized to your brand).
Keep your website address.
Integrated analytics.
Professionally written copy/text.
Choose your own photos, videos, or stock photography.
Limited to 20 pages.
Hosting (approx. $218/year) additional.
Includes most technical work needed for domain transfer (email migration/setup not included).
Free medium-level customizations when also subscribing to the Monthly Marketing System.
Other one-time services available to add-on such as Google My Business setup, logo design, and brand strategy.

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MONTHLY
SYSTEM

Monthly landscape marketing in Buffalo, NY

Regular price $1,400/month
Your total discounted price: $1,000/month
Unilock pays $500/month for the first 4 months and you pay the rest.

12 month plan.
Keyword and city research (population, income).
Original blog articles (3/month) for website visitors Search Engine Optimization.
Facebook posting of these articles & boosting (incl. $30 ad budget).
Ongoing minor website updates (for sites we build).
Quality link building (online PR).
Monthly email campaign (3 articles) using Mailchimp.
Monthly keyword reporting/analytics.
Free Initial bonuses for Unilock Authorized Contractors only: Houzz setup and management (if photos are available) & Google My Business setup or optimization.
Other one-time services available to add-on: Reputation management, comprehensive social media advertising and/or posting, photography/videography.

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PRINT BROCHURE

Top landscape marketing ideas in New York

Regular price $3,500 and $4,500.
Option A: 12 page 9" x 9" Brochure:

Your total discounted price: $3,000
You pay $1,500
Unilock pays $1,500

Option B: 12 page 9" x 12" Pocket Folder Brochure:

Your total discounted price: $4,000
You pay $2,000
Unilock pays $2,000

Several templates customized to your brand.
Choose your own photos or stock photography.
Professionally written copy/text.
500 printed copies and digital version.

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GOOGLE
ADS

Effective landscape marketing ideas in New York City

Regular price $950/month
Your total discounted price: $800/month
Unilock pays $300/month
You pay $500/month

6 month plan.
$400 of total is advertising spend.
Keyword development plan to target 5-10 critical keywords in service area.
Custom ad copy/text.
Apply a Single Keyword Ad Group strategy (which results in tens of ad groups and lower cost-per-click).
Reporting.
Free Initial bonuses for Unilock Authorized Contractors only: Landing pages (available for only websites we’ve designed) and no upfront costs.
This is a starter Google Ads advertising plan - option available to increase ad spend.

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FACEBOOK/ INSTAGRAM ADS

FB ads and Landscaper SEO in NYC

Regular price $1,000/month
Your total discounted price: $800/month
Unilock pays $300/month
You pay $500/month

6 month plan.
$350 of total is advertising spend.
Campaign development with various goals including website form submissions, calls, lead forms, and Facebook messages.
Custom ad copy/text & creative and testing for effectiveness.
Audience development, testing, and editing.
Choose your own photos or stock photography.
Reporting.
Free Initial bonuses for Unilock Authorized Contractors only: Landing pages and Pixel installation (available for only websites we’ve designed) and no upfront costs.
This is a starter FB/IG advertising plan - option available to increase ad spend.

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VIDEO-
SHOOT

Videography and construction SEO in New York City

Regular price $3,000
Your total discounted price: $1,800
You pay $900
Unilock pays $900

Half-Day shoot.
Two professional videos.
Includes all expenses.
60-second video produced for social
Includes drone fly-overs, video, and interview footage.
Must be Unilock product-focused.

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*All Prices are in US Dollars

 
 
 

MARKETING THAT MAKES SENSE FOR TODAY'S WORLD.

WE ARE SO EXCITED to introduce to you the 2019 Marketing Co-Op Program! Offered exclusively to Unilock Authorized Contractors, the program’s offerings are designed for success in today’s world. Unilock is investing in your success by covering up to 50% of these cutting-edge services.

 
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Landscape marketing and construction SEO in NYC

WHERE DO YOU START?

We layered the marketing services based on what your customers care about most combined with what brings you the most value. The website comes first (after your business ops) because everything after your website drives people to your website. And yes, most people will visit your website regardless of how they found you. Referral? Went to your website. Facebook post? Went to your website. Don’t pour money into Google Ads or a brochure (or anything else) unless your website is in top-notch shape!

 
 
 

“We have been incredibly happy with the quality and functionality of our new website purchased through the UNILOCK Co-Op Program.”

- Amendola Landscapes

 
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Get in touch. 

We invite you to explore the difference that working with an agency that specializes in one industry—your industry—can make on your experience and business marketing results. Our founders bring a mix of over 20 years of design/build industry experience and Global 500 consulting expertise together under one roof. We listen, we care, and most of all, we deliver results across the dedicated sales channels that drive the home construction industry.

Let’s schedule a chat and learn some more about each other. Either submit your information via the form, or alternatively schedule a call directly to our calendar or send a text.

 
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