Halstead Media helps small businesses grow with small business marketing, SEO, website design, and marketing consulting
 
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2019 Unilock
Marketing
Co-op Program

Exclusively for Unilock Authorized Contractors

 
 
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  Unilock Authorized Contractor Marketing Co-op Program Overview

Join one of two 30 minute webinar sessions to learn more about the program and offerings.

 
 
 
 

MARKETING THAT MAKES SENSE FOR TODAY'S WORLD.

WE ARE SO EXCITED to introduce to you the 2019 Marketing Co-Op Program! Offered exclusively to Unilock Authorized Contractors, the program’s offerings are designed for success in today’s world. Unilock is investing in your success by covering up to 50% of these cutting-edge services.

 
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It's time for a new approach.

 
 

ALL OF YOUR MARKETING IS CONNECTED.

People are busy and scattered. What you do on your website must be connected to your Facebook, email, and other advertising.

YOUR CUSTOMER IS MORE KNOWLEDGEABLE THAN EVER.

Consumers research online for over 2 months on average before you ever hear from them. What are they finding?

THOSE WHO HELP, INSTEAD OF SELL, WIN TODAY.

Modern consumers are sick and tired of traditional advertising. In 2019, it’s time to stop yelling your message and start helping customers learn.

 
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WHERE DO YOU START?

We layered the marketing services based on what your customers care about most combined with what brings you the most value. The website comes first (after your business ops) because everything after your website drives people to your website. And yes, most people will visit your website regardless of how they found you. Referral? Went to your website. Facebook post? Went to your website. Don’t pour money into Google Ads or a brochure (or anything else) unless your website is in top-notch shape!

 
 

Your website is your first and most important priority. Every advertising effort will work to drive people there. 

 
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Website Design

Modern and personalized.

Your website is — hands down — the most important marketing property that your company has today. With almost every single consumer turning to online research to find and learn about service providers, your website is the central “hub” for everything else you do. Prospects from social media, email marketing, Google Ads, offline advertising, and even word-of-mouth referrals will all be going to your website to learn more about you.

6 design templates to choose from (click to view)
Each template is customized for your brand, projects, and information. 

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WEBSITES MUST LOOK GREAT ON MOBILE.

Over 51% of your visitors will be on a mobile device or tablet, so when you look at your site, pull out your phone.

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BEAUTIFUL DESIGN STILL MATTERS TREMENDOUSLY.

You are now selling high-end, luxury outdoor living spaces. Prospects are no longer tolerating outdated websites.

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THE CENTER OF EVERYTHING.

Your website is truly the center of your marketing. It’s where all the data will be collected, where leads will go and where sales will be won.


HERE ARE SOME OF THE PROJECTS WE'VE BEEN WORKING ON.

 
Northern Lights

Northern Lights

Nature's Accents

Nature's Accents

Grandscapes

Grandscapes

Above All Masonry Design

Above All Masonry Design

 
 
 
 

“We have been incredibly happy with the quality and functionality of our new website purchased through the UNILOCK Co-Op Program.”

- Amendola Landscapes

 
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Monthly
Marketing System

Includes your basic marketing ongoing marketing essentials.

Comprehensive keyword research and tracking based on your exact service area. Monthly original content for your blog (3 articles) based on keyword rankings. Posting on Facebook and a starter Facebook Ad budget ($30/month) - targeting your ideal potential customers. Monthly email campaign to subscribers that includes articles. Comprehensive monthly report with traffic and keyword rankings. Guest articles (for white-hat backlinks). Bonus exclusively for Unilock Authorized Contractors: Complete Houzz setup (if you have professional photos) and Google My Business setup or optimization.

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“Working with Anna and Corey has been an amazing experience. They are the piece of the puzzle our company was missing. They have transformed our website, and social media to now represent how our company has evolved...We are getting an overwhelming amount of positive feedback from new and exciting customers. ”

— Above All Masonry

 
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Print + Digital Brochure

Your leave-behind closing tool.

Leave behind this high-quality sales brochure to set yourself apart from the competition and close more sales. This impressive statement is more like a magazine than a tri-fold, telling a story about how your services are the perfect solution to your prospect’s problem. Choose from 6 design templates: 4 pocket folder brochures and 4 square brochures. See templates: 



“I saw the sales brochure today and it’s GREAT! Well written, well composed. Our actual installation photos blended really well with the Unilock stock photos.”

- ADAMS LANDSCAPING

 
 

FACEBOOK Ads

First, we’ll get you quick results. Then we’ll get you even better results through our data analysis and constant campaign evolutions.

 
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 Case Study: Facebook Ads for Cleveland, Ohio Company

The Challenge: This design/build company reached out to Halstead to help improve their Facebook Advertising performance and generate leads. They had already been doing their own Facebook advertising for a couple of year, but were looking for some professional advertising help from someone who understood their design/build industry.

 

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development

Capturing The Story of Your Craftsmanship

Showing off your expertise, craftsmanship, and design and installation processes in a professional manner is key to converting leads into customers. Showcasing your work, both in progress and in its final state, is critical for showing potential customers what you can do for them. Thing is, how to showcase what you do best takes industry experience, something that Halstead Media has more than any other marketing agency.

Depending on your business-type, your story, your budget, and your company’s goals, we will work with you to decide what content you need captured, what story and message you need to convey, and, of course, what mediums you should do that through.

 
 
 

"The Unilock Co-Op Program was super easy and Halstead’s work is always top notch and very professional.”

- Landworx of NY

 
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2019 Unilock Co-Op
Marketing Program
Menu, Pricing, and Details

 
 

WEBSITE
DESIGN

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Regular price $5,500
Your total discounted price: $3,200
Unilock pays $1,600
You pay $1,600

Responsive and mobile optimized.
Modern, visual first designs.
Choose from 6 templates (customized to your brand).
Keep your website address.
Integrated analytics.
Professionally written copy/text.
Choose your own photos, videos, or stock photography.
Limited to 20 pages.
Hosting (approx. $218/year) additional.
Includes most technical work needed for domain transfer (email migration/setup not included).
Free medium-level customizations when also subscribing to the Monthly Marketing System.
Other one-time services available to add-on such as Google My Business setup, logo design, and brand strategy.

MONTHLY
SYSTEM

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Regular price $1,400/month
Your total discounted price: $1,000/month
Unilock pays $500/month for the first 4 months and you pay the rest.

12 month plan.
Keyword and city research (population, income).
Original blog articles (3/month) for website visitors Search Engine Optimization.
Facebook posting of these articles & boosting (incl. $30 ad budget).
Ongoing minor website updates (for sites we build).
Quality link building (online PR).
Monthly email campaign (3 articles) using Mailchimp.
Monthly keyword reporting/analytics.
Free Initial bonuses for Unilock Authorized Contractors only: Houzz setup and management (if photos are available) & Google My Business setup or optimization.
Other one-time services available to add-on: Reputation management, comprehensive social media advertising and/or posting, photography/videography.

PRINT BROCHURE

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Regular price $3,500 and $4,500.
Option A: 12 page 9" x 9" Brochure:

Your total discounted price: $3,000
You pay $1,500
Unilock pays $1,500

Option B: 12 page 9" x 12" Pocket Folder Brochure:

Your total discounted price: $4,000
You pay $2,000
Unilock pays $2,000

Several templates customized to your brand.
Choose your own photos or stock photography.
Professionally written copy/text.
500 printed copies and digital version.


 

GOOGLE
ADS

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Regular price $950/month
Your total discounted price: $800/month
Unilock pays $300/month
You pay $500/month

6 month plan.
$400 of total is advertising spend.
Keyword development plan to target 5-10 critical keywords in service area.
Custom ad copy/text.
Apply a Single Keyword Ad Group strategy (which results in tens of ad groups and lower cost-per-click).
Reporting.
Free Initial bonuses for Unilock Authorized Contractors only: Landing pages (available for only websites we’ve designed) and no upfront costs.
This is a starter Google Ads advertising plan - option available to increase ad spend.

FACEBOOK/ INSTAGRAM ADS

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Regular price $1,000/month
Your total discounted price: $800/month
Unilock pays $300/month
You pay $500/month

6 month plan.
$350 of total is advertising spend.
Campaign development with various goals including website form submissions, calls, lead forms, and Facebook messages.
Custom ad copy/text & creative and testing for effectiveness.
Audience development, testing, and editing.
Choose your own photos or stock photography.
Reporting.
Free Initial bonuses for Unilock Authorized Contractors only: Landing pages and Pixel installation (available for only websites we’ve designed) and no upfront costs.
This is a starter FB/IG advertising plan - option available to increase ad spend

VIDEO-
SHOOT

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Regular price $3,000
Your total discounted price: $1,800
You pay $900
Unilock pays $900

Half-Day shoot.
Two professional videos.
Includes all expenses.
60-second video produced for social
Includes drone fly-overs, video, and interview footage.
Must be Unilock product-focused.


 

*All Prices are in US Dollars

 
 

Let's talk.

Get in touch with us to talk about your website,
content, seo, brochure, Google Ads, Facebook/IG Ads, or videography.

Book time with us to talk on the phone or fill out the form and we'll reach out to you.

SUBMIT FORM

 
 
 
 
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