Put that thing down! Don't do it! Don't you please still use the analytics from five - or even three years ago! People over the age of 50 aren't as non-web savvy as you think. Almost 3 out of 4 of them are on Facebook. That's just Facebook - think about how many of them search online (even on their smartphones!). Things have REALLY changed with marketing effectively to this age group. So don't get suckered into outdated traditional marketing techniques and then wonder why they're not working!

Retargeting, also known as remarketing, refers to a type of online advertising which targets the people who have visited your website but haven’t made a purchase, signed up for a free trial or completed any other ‘conversions’. This group is known as ‘bounced traffic’ and consists of approximately 98% of a website’s total traffic. Retargeting campaigns anonymously follow these users to other sites and advertise your brand to them again, ensuring that you maintain their awareness and encouraging them to revisit your website and become a customer.