Case Study: Pennsylvania landscape company gets a new website
The Challenge.
Nature's Accents, based out of Hamburg, PA wanted a new website for brand awareness and SEO. They were developing a strong following on their Facebook page and reaching a higher-end clientele - but their unresponsive, outdated website didn't align to their new presence.
How We Helped.
Halstead Media created a responsive website that appealed to homeowners and businesses looking for the various services that Nature's Accents specializes in: maintenance, design, and build. The website design reflects the branding that Nature's Accents has worked hard at developing (with other branding like their logo) - which is friendly, classy, professional, and experienced. For optimization, the new website includes highly-searched keywords integrated into copy that is written for people before search robots. Alongside this initial optimization, Nature's Accents has a fully optimized and continuously updated blog that serves two purposes: SEO and providing insights to readers (who are potential customers & previous customers). A monthly email newsletter recapping these blog posts are sent to subscribers.
And because we know that this is a highly visual industry, the company's work is separated out into three categories: featured case studies, glimpses of various photos, and pics from the field.
