While the ultimate goal is for your target customer to accept your project proposal, it’s what happens between the first click and you handing them over your proposal that influences the outcome the most—even more than pricing.

If you’re only attracting smaller-scale projects or large volumes of time-consuming consultations with unqualified prospects, look closely at your website analytics to see if your business website is really working for you. 

Give or take, successful green industry companies get at least 20 quality leads per month from their website alone. If you find yourself frustrated with losing to lower-priced bids, even though you know your work is of higher quality than your competitor, your website may not be working for you as it could be.

With the average buying cycle for landscape projects lasting almost 80 days, now is the time to strategize and start executing to ensure an efficient and profitable season ahead. Here are nine actionable ways that top landscapers prepare for the next busy season now and how you can too.

Successful landscape contractors and pool builders may have a digital sales brochure featured on their websites so they can share it with prospects, but it’s a small part of the website, not the entirety of it. Instead, these firms have invested in an effective content marketing strategy that transforms their websites into lead-generating machines.

In the high-end landscape industry, whichever company does the best job educating the prospect of the value they’ll bring to the project is the one that wins the bid, regardless of price. Being at the top of your content game is critical.

Value-driven original content is key to moving your target customer through the buying process, and the reason leading landscape companies invest in producing quality content regularly. But what is content marketing, and why are so many companies across all industries using it?

Building product manufacturers in the landscape and outdoor living industry face specific challenges when it comes to content marketing. In this jam-packed field guide, we take you behind the scenes of the exact framework that empowers our clients to produce industry-specific content at scale.

Professional landscapers put considerable time and effort into creating and caring for outdoor spaces, to make them look polished and practically perfect. Similarly, this is exactly how a professional website should be constructed. When the right balance of design and function is met, your website can act as a critical sales and marketing tool that will educate and pre-qualify potential customers and generate qualified leads that result in sales.

There are numerous challenges with owning a successful pool design and build business, including weather and unforeseen building process obstacles. Budgeting and labor planning can almost seem like a roller coaster ride. One thing that is a constant is the need to drive leads, more customers. While building beautiful pools that create happy homeowners are an obvious crucial essential, getting enough customers to sustain a healthy business is even more important.

Websites are now where prospects of your design/build business are likely to start. To seek out where they can find a pro for their particular project, to find out what kind of business you run and services you provide, and to decide whether to reach out and get more information from you. Make yours better with these 7 tips.

Aligned to the new FireSky logo, the website features a modern, fresh, unique - all while sophisticated design. Detailing the story, one section, and then one page a time, the website colors, fonts, layout, images, and copy all resonate with the high-end homeowner that would look to a Landscape Architect. Each page is carefully written and designed to work independently from the site (if a visitor stumbles across a page before visiting the homepage) yet complementary if a visitor is browsing multiple pages. You won’t find dead ends here. Finalizing the sales experience, users end up at a location page to contact.

Halstead Media transformed their previous website to a new, fresh, modern one that attracts to both Vermont Stone’s Vermont customers as well as the new Pittsburgh homeowners. The new website is mobile optimized, easy to navigate, and most importantly, helps homeowners clearly identify their service area.

Halstead Media completely transformed the website to a less text heavy, image forward design. A layout that appeals to all the different customer audiences that GoldLeaf wants to attract. The homepage includes a rotating banner, a review section for peace of mind, as well as call-out to a financing program. See the new website

After presenting a Unilock Authorized Contractor Seminar, we met Northern Lights Landscaping. Since then, our relationship with them has allowed us to redesign their website, increase their search rankings, and help find qualified leads with Facebook Ads.

Halstead designed a brand new website to showcase outdoor lighting company’s profile and services. Our messaging and the images we selected aligned to the more affluent market in the company’s service area. The key messages were: solving problems as well as promoting luxury services (e.g. smartphone controls) that aren’t necessarily solving a problem. The style is sophisticated and professional.

For the 2018 FY, the cap for the first half was met on December 15, 2017 and the cap for the second half was met on February 28, 2018. This is the earliest these caps have ever been reached by a significant number of days, demonstrating the high demand for seasonal laborers. Prior to 2016, workers who had previously been employed via the H-2B Visa were exempt from this cap, but when the federal budget bill recently expired, the cap exemption expired as well.

In our fragmented world, brands must provide content that smoothly leads prospects through the buyer’s journey and ensure no gaps exist that will lead them to drop off.

"User experience website design" sounds fancy, right? It's really not. It's part of every beautiful, functional website design. What are some basic elements? What exactly is user experience website design. Whether you're a manufacturer or a design/build, think about the story - beyond the "scroll down" message. Without further ado, scroll down and watch the video. Hahah

What happens when you take something that seems (ok, it is) so complex and apply it towards your specific business? Or perhaps even towards your line of work? Today, Corey will talk about predictive analytics - to deeply understand your current and potential customers. How does it fit in?