Green Foundry wanted to be less about selling products and more about the relationship that their customers gain by choosing to work with them. Halstead Media built a new website that told the story of the unique business model, using a bright yet sophisticated website design. By using image animations, a simple user-flow, and carefully written copy as well alongside image curation - we told Green Foundry’s story.

Today, Green Found manages their own website through their easy-to-use website platform.

Halstead Media built a new website that maintained a couple of elements from Watson’s previous look and feel, including of course the Watson logo and some elegant finishes such as one of the fonts - to continue to resonate with homeowners.

Halstead Media transformed the Dain’s website to resemble their new logo/brand, organized content (approximately 100 pages), and a website experience that made sense to their lower Hudson Valley customers.

Based out of Avon, CT, Starr Contracting offers high-end landscape architecture and installation services. Starr was in the market for an extremely high-end website that communicated their high-end work to homeowners looking for medium-complex projects. Starr wanted a website that was clean and simple - and stood out against competitors.

Aligned to the new FireSky logo, the website features a modern, fresh, unique - all while sophisticated design. Detailing the story, one section, and then one page a time, the website colors, fonts, layout, images, and copy all resonate with the high-end homeowner that would look to a Landscape Architect. Each page is carefully written and designed to work independently from the site (if a visitor stumbles across a page before visiting the homepage) yet complementary if a visitor is browsing multiple pages. You won’t find dead ends here. Finalizing the sales experience, users end up at a location page to contact.

Halstead Media transformed their previous website to a new, fresh, modern one that attracts to both Vermont Stone’s Vermont customers as well as the new Pittsburgh homeowners. The new website is mobile optimized, easy to navigate, and most importantly, helps homeowners clearly identify their service area.

Around October 2016, we kicked off their Search Engine Optimization efforts. We began by identifying the most searched keywords in their service areas along with cities that had the best HHI (household income) and population combination. Weekly, professionally written articles targeting these keywords along with ongoing new local landing pages, and now high-quality backlinks, this landscape design/build company now has 45% of the keywords being tracked on the first page (first 10 spots). They began with only 5% of their tracked keywords on that page! 

Halstead Media completely transformed the website to a less text heavy, image forward design. A layout that appeals to all the different customer audiences that GoldLeaf wants to attract. The homepage includes a rotating banner, a review section for peace of mind, as well as call-out to a financing program. See the new website

This design/build company reached out to Halstead to help improve their Facebook Advertising performance and generate leads. They had already been doing their own Facebook advertising for a couple of year, but were looking for some professional advertising help from someone who understood their design/build industry.

After presenting a Unilock Authorized Contractor Seminar, we met Northern Lights Landscaping. Since then, our relationship with them has allowed us to redesign their website, increase their search rankings, and help find qualified leads with Facebook Ads.

Halstead designed a brand new website to showcase outdoor lighting company’s profile and services. Our messaging and the images we selected aligned to the more affluent market in the company’s service area. The key messages were: solving problems as well as promoting luxury services (e.g. smartphone controls) that aren’t necessarily solving a problem. The style is sophisticated and professional.

A landscape lighting company based out of Fishkill, NY, was a brand-new entity that lacked a social media presence. Previously part of an established landscape design and build company, this lighting company was spun out to become a separate division with its own distinct brand. As part of this effort, a new website and Facebook presence were a must. However, while the landscape design and build parent company was known for installing outdoor lighting for years, the newly branded business was new to the space and had no community branding. The company needed to assert itself with homeowners in the region, to generate leads for high-end outdoor lighting projects.

Using Blackwood Group's inspiration website, Halstead created a highly image driven website. The new look placed each project into a separate case study - into what developed to be a true, high-end elegant digital portfolio. The projects are all accessible via the homepage - but city as well as by category. Awards and about the company are accessible via the menu.

Done with poor quality leads from home and garden shows and increasingly getting more leads from word of mouth and through their old website, Hummel's Landscape in Harrisburg, PA was ready for a new, sophisticated website that reflected their extremely high-end landscape work.

Nature's Accents, based out of Hamburg, PA wanted a new website for brand awareness and SEO. They were developing a strong following on their Facebook page and reaching a higher-end clientele - but their unresponsive, outdated website didn't align to their new presence. 

Grandscapes, based out of Rhode Island, came to Halstead Media with an outdated website that was difficult to view on mobile and desktop. The text was small and the images were tough to see. In such a visual industry, they struggled showing the quality of their work with an unresponsive website.

Capturing elements that were important to Gary Duff Designs in their new website and making sure the new website represented the brand, the new website offers a perfect combination of classic sophistication and company info.

Lehigh Lawns & Landscaping, based out of Wappingers Falls, NY, has spent the last 30 years providing landscape design, fertilization, maintenance, and commercial snow management services. As one of the largest landscaping companies in the area, Lehigh needed a way to better attract and communicate with the many different types of target customers. Their previous SEO and website limited their ability to attract these potential opportunities.

The new website came with the bells and whistles needed to promote this now Christmas destination Christmas Tree Farm. Starting with the overall look and feel, the fonts, colors, and overall style all represent the farm's brand: classic, cheerful, celebratory, and elegant. And since the company had limited images, we used all stock images that looked local and relevant to the area as well as the business type. Everything really spoke to and resonated with Cockburn Farm's target customer.

Halstead Media transitioned The Gorilla Hook to an ecommerce friendly platform using Squarespace. From shipping to inventory, the new platform gives endless flexibility to managing pricing and orders.