Case Study: Website Design for a Landscape Company in Vermont and Pennsylvania
Background
Vermont Stone & Horticulture, formerly Grass Gauchos, based out of Vermont, contacted us to help them figure out a way to attract customers in a new service area — Pittsburgh. They had developed a long, good-standing reputation in Vermont, but this new service area would require a different brand that would appeal to the Pittsburgh residents. Pittsburgh is different from Vermont in terms of design style, but also in the way landscape companies compete, along with other core differences.
The New Website
Halstead Media transformed their website to a new, fresh, modern one that attracts both Vermont Stone’s Vermont customers as well as the new Pittsburgh homeowners. The new website is mobile optimized, easy to navigate, and most importantly, helps homeowners clearly identify their service area.
