Making the most of your Facebook business page means taking a strategic approach to maximize visibility. Leading lawn, landscape, and outdoor living firms produce engaging content, and have optimized Facebook pages that are set up correctly and thoroughly to reach their target audiences.

In the lawn, landscape, and outdoor living world, where impeccable aesthetics and customer demands intertwine, strategically allocating your marketing budget is crucial to propelling your highly successful business toward even more significant growth and brand recognition. Marketing is an investment that builds upon its success over time.

If you’re trying to decide whether to spend your landscape contracting business ad budget on either Facebook Ads or Google Ads, you may be approaching digital advertising with the wrong mindset. The question is not which to choose but how to leverage both to help you meet your business goals.

There’s never a convenient time for a business slump, but it inevitably happens. When it does, many landscape contractors scramble to find a quick win. While quick solutions may work in the short term, inbound marketing is a long-term solution that will create stability in your business and create a consistent flow of traffic, leads, customers, and potential recruits.

Value-driven original content is key to moving your target customer through the buying process, and the reason leading landscape companies invest in producing quality content regularly. But what is content marketing, and why are so many companies across all industries using it?

When comparing LinkedIn to Facebook, LinkedIn generates leads 277% more effectively. And if that’s not reason enough, we have more reasons why landscape professionals need to take advantage of the power of LinkedIn Ads.

Running an effective Facebook Ads campaign looks different for landscape industry professionals than it does for other industries. Here we’ll highlight seven common mistakes that we see industry pros make when it comes to running Facebook ads

Explore the upcoming Facebook advertising updates for 2021 as they pertain to the outdoor design/build, landscaping, hardscaping, and pool industries, along with their implications and how your brand can take action now to prevent unwelcome surprises.

Ignoring the importance of online marketing would be a costly setback for your growing design/build company and so would failing to evaluate the effectiveness of your chosen marketing strategy. So, what is the best way to approach marketing your landscape or remodeling services online?

As a leading website providing remodeling and home-improvement ideas and inspiration, Houzz quickly jumped to the top of the remodeling industry’s radar. But does spending advertising budget on Houzz’s Pro+ program reap the benefits that it boasts for construction contractors, building product manufacturers and dealers, and designers?