Meta Ads Built to Create Demand—and Capture It
Your brand. Your audience. Your momentum.
We build Meta campaigns that spark interest, build trust, and turn attention into booked appointments. Halstead manages some of the most advanced Meta campaigns in the outdoor-living industry. Our system turns social attention into measurable demand year-round.
Trusted by the Outdoor-Living Industry
Over $900K in Meta ad spend managed annually
More than 15M people reached across Meta placements
More than 60M impressions delivered for outdoor-living brands each year
More than 600,000 outbound link clicks generated for high-intent campaigns
When Meta Ads Fall Flat, It’s Not the Budget. It’s the Strategy.
Social platforms change constantly. Landscape and outdoor-living demand doesn’t. The challenge is connecting the two with the right strategy.
Most companies are running Meta Ads. Very few are using them in a way that brings in the right work. Your audience is already on Meta. They just haven’t been shown the right message yet.
Common issues we fix:
Ads get impressions but not quality leads
Boosted posts eat budget with no return
Creative blends in instead of pulling people in
Targeting hits anyone and everyone
Results swing wildly month to month
Where Meta Fits in a Modern, Predictable Marketing System
Meta is where homeowners plan projects, save inspiration, and look for companies they can trust. It’s the quickest way to introduce your brand, capture interest, and guide people toward a consultation.
What Meta Does Uniquely Well:
Meta lets you reach people before they start searching—and again when they’re ready to hire.
How Meta Ads Power the Halstead Marketing System
Meta is the spark that fuels the rest of your marketing. The more people interact with your ads, the more efficiently every other campaign performs. Nothing goes to waste. Everything builds momentum.
Meta strengthens
Google Ads Conversion Rates
SEO Engagement
Branded Search
Recruiting Visibility
Email List Growth
Brand Familiarity
Google Ads Conversion Rates SEO Engagement Branded Search Recruiting Visibility Email List Growth Brand Familiarity
Targeting With Real Precision
Your ideal clients share patterns, interests, behaviors, and online habits. We build audiences that reflect that reality.
Types of audiences we use:
Lookalikes
High-intent behaviors
Project-related interests
CRM lists
Email subscribers
Recent site visitors
Exclusion lists
This keeps your spend focused and your results consistent. Optimization isn’t monthly. It’s daily. We adjust creative, budgets, and targeting based on real behavior, not guesswork.
How Our Meta Funnels Work
Our Meta funnels move buyers through a proven sequence. Each stage uses its own creative, targeting, and message style to keep engagement high and costs low.
Early-stage ads introduce your brand with strong visuals and a clear point of view. Mid-funnel content builds trust through education, social proof, and project highlights that show what makes you different.
When buyers warm up, conversion ads give them a direct next step with friction-free scheduling and focused offers.
The result is a marketing system that doesn’t rely on chance. It consistently warms cold audiences, filters out casual browsers, and moves serious buyers toward booking—long before they ever hit your website.
Creative Built to Stop the Scroll
Exceptional Meta performance starts with visuals that earn attention. Your brand looks polished, consistent, and impossible to ignore.
We produce:
Proof of Performance
Our approach is built on real numbers from real companies. No recycled templates or generic tactics.
We’ve managed thousands of Meta campaigns for landscape, pool, and outdoor-living companies across the country. Our benchmarks come from hands-on experience, not generalized industry reports. These are the numbers behind predictable meta results:
Overall CTR
1.75%
Benchmark: 0.8%–1.3% industry average.
What it means: 35–118% stronger engagement than average.
Cost per Click (CPC)
$0.79
Benchmark: $1.50–$3.50+ typical in home services.
What it means: 47–77% cheaper cost per click.
Cost per 1,000 Impressions
$13.89
Benchmark: $10–$20 expected home-services range.
What it means: Healthy efficiency for affluent markets.
Outbound Link CTR
0.93%
Benchmark: 0.5%–1.0% industry range.
What it means: Performance sits at the top end of the range.
What This Means for Lead Flow Stability
High-volume visibility (69.7M impressions and 16.2M people reached) ensures your brand stays present through every seasonal swing.
Consistent engagement (1.22M clicks with a 1.75% CTR) delivers predictable traffic patterns that feed strong remarketing and reliable monthly lead flow.
Efficient cost structure ($0.79 CPC and $13.89 CPM) keeps lead acquisition steady even when competition rises.
Is Meta Right for Your Company?
Meta Ads deliver the strongest results for companies who:
Real Companies. Real Results.
Every ad, audience, and landing page is engineered around your capacity, seasonality, and service mix — not a one-size-fits-all blueprint.
Here’s what happens when Meta is paired with the right message and the right system.
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Ambler
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J&J Landscape Management
What Our Clients See When Meta Starts Working
“From start to finish, Halstead has been excellent. They have transformed what was an outdated website and online advertising strategy into something that truly represents the modern version of Gardens of the World.”
– Salvatore Assante
“From design to functionality, they completely understood our vision and brought it to life better than we imagined. They also manage our Google Ads and SEO, and we've already seen a noticeable improvement in traffic and quality leads.”
— Alt's Operation
Your Meta Advertising Questions—Answered Clearly
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Meta builds demand by putting your brand in front of the right people long before they start searching. It warms cold audiences, increases familiarity, and turns passive interest into real appointments. You get more qualified conversations because prospects already “know” you before they click.
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Yes. High-end homeowners engage heavily on Meta, and when targeting, creative, and messaging align, Meta becomes one of the most powerful channels for design/build, pool, and outdoor-living work. It showcases the emotional and visual value of your projects in a way search cannot.
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Traffic and engagement begin immediately. As your warm audience grows and more people enter the education and credibility stages, conversion efficiency increases—typically within the first 30–60 days.
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Google captures demand at the exact moment a buyer is ready. Meta creates demand by reaching buyers earlier and shaping their perception of your brand. Together, they create a predictable, stable pipeline that improves both lead quality and long-term visibility.
How Meta Fits Into the Halstead Marketing System
Meta is where your awareness begins and where brand recognition compounds. Every service in the Halstead System performs better with Meta fueling it.
Your Next Stage of Growth Starts With Meta
Your audience is already scrolling. Let’s make sure they stop when they see you.
