Halstead Media helps small businesses grow with small business marketing, SEO, website design, and marketing consulting
 

SEO - SEARCH ENGINE OPTIMIZATION

Helping the right consumers find your business at the right time.

SEO is the unsung hero of digital marketing. It may not be as glamourous as social media campaigns or video ads, but it can be the hardest hitting of tactics. And with our expert, proven, and algorithmically relevant strategic approach, you will reach customers who are actively seeking services like yours – serving your business up as the perfect choice at the perfect moment.

 
 
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 SEO agency for landscapers in Westchester, NY

Leave the technical, web geek stuff to us. Just sit back and see the results.

 

"The SEO package is a must for driving customers to the site. Halstead Media Group connects us to an online customer base, which is essential for any business to thrive!"  - Jennifer of Harmony Hill Landscaping in NY.

 
 
 

ONE APPROACH. TWO WAYS WE’RE IMPROVING YOUR BUSINESS’S RELEVANCY.

Our content-driven SEO marketing techniques increase search engine rankings while simultaneously heightening your credibility with consumers.

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 Digital Marketing Agency, Website Design Company in Westchester, NY
 

We truly believe in the power of our proprietary SEO approach. So much so, that it’s how we approach our own website and search engine optimization.
 

 

 
 Pool builder SEO services in Westchester, NY

What does content creation have to do with SEO? And why should you care?

Buckle up. This is a long one. But learning about our approach to SEO marketing could be the difference between a thriving and just a surviving business. Whether you’re targeting a hyperlocal, regional, or national client base, adding regular and relevant content to your company’s website does two things. Of course, it increases the sheer number of keywords and activity on your site, thus improving your search engine rankings. But it also creates helpful resources for customers who are actively searching for information and services like yours. These customers will first see you as a helpful source – and then as a stand out choice to do business with.

This, in the marketing biz, is called Inbound Marketing. And it works. In fact, outbound leads, think emails and banner ads, have an 1.7% close rate on average while Inbound leads have a 14.6% close rate (source: Search Engine Journal).

 

So, how exactly will Halstead Media work with you to implement a stellar Inbound Marketing approach?

First, we start with the keywords.
Core keyword selection is determined by search volume of individual keywords in your business’s service area, conversations on what services you want to promote, industry research, and geographical phrases based on the business’s location as well as relevant household income/population data.

What else do we do when it comes to refining SEO keywords for your business?

  • We follow Google Algorithm Standards and are always on top of changes and trends.

  • We partner with MOZ for keyword monitoring, the SEO industry’s premiere tracking tool

  • We provide keyword performance reports to our clients every month.

Our techniques include off-page SEO as well (meta tags, alt tags, and more). Pieces of the SEO puzzle that less experienced firms ignore because it’s not as glamorous or consumer facing.

Next comes the star of the show: the content.

We can do all of the things above and your website performance will increase. But will it reach its full potential? Not quite. That’s where a regular schedule of content publishing comes in. Think about it. More writing means more keywords for search engines to comb through. More content means more activity for search engines to recognize. And on the consumer side of things, more articles means your business emerges as an expert in your region and category.

That leads us to our biggest commitment and promise when it comes to our content-driven SEO strategy: our writing puts humans first and search-engine robots second. Our content will always read naturally and flow conversationally ­– ensuring every piece is useful to your customers.

 

How do we approach creating such content for your site?

  • We write only original content for ever client, every time.

  • All of our articles are first written by landscape/hardscape industry insiders and then edited by a professional writer to ensure quality of message and style.

  • Our articles are ghost-written, meaning they will always be written in your company’s unique voice and from your business’s perspective.

  • Each article targets a specific group of keyword and/or city to tap into SEO goals

  • These articles also tend to attract a following outside of SEO rankings. Consumers will soon just know to come to your business for information – building trust and a lasting relationship that leads to sales.

What about the results?

Search algorithms are complicated beasts, and results can be slow at first. Depending on the age of the website and the existing content, our clients tend to see results in approximately 5-6 months. But once the new strategy starts gaining traction, there’s no stopping the traffic and the leads. And if you’re a company that already has an effective SEO plan using content creation, we can help you ramp up your results by reaching out to our network of industry website editors. We can create guest posts on your business’s behalf for their sites – thus deepening your reach, your site’s external connections, and your business’s credibility.

So, are you done searching for an SEO partner? Because we’re ready to get to work for you.

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Search through some of the SEO Projects We’ve Worked On

(And continue to work on. The world of SEO is always evolving, and we’re always on for our clients.)

 
  Unilock NY

Unilock NY

  Lehigh Lawns & Landscaping

Lehigh Lawns & Landscaping

 
  Above All Masnory Design

Above All Masnory Design

  Platinum Group

Platinum Group

 

A Selection of Our Clients

 
 SEO services in Westchester, NY for our Wellsand client
 E.P.Jansen Nursery LLC using SEO agency in Westchester, NY
 Landscaper SEO services for GradnScapes
 Seo for landscapers, including Wenzel
 SEO services in Westchester, NY for our Joe and Tony client
 Daniel Contelmo Architects using SEO agency in Westchester, NY
 Landscaper SEO services for Landworks
 Seo for landscapers, including J.F.D. Landscapes
 Pool builder seo services for Creekside Landscaping
 SEO services in Westchester, NY for our Northern Lights client
 Pool builder seo services for Kamin Landscaping
 Landscaper SEO services for Original Window
 McGrain Land services using SEO agency in Westchester, NY
 Montano's Landscaping using SEO agency in Westchester, NY
 SEO services in Westchester, NY for our Four Seasons client
 Premier Landscape using SEO agency in Westchester, NY
 Amendola Landscapes used our SEO for contractors package
 Landscaper SEO services for Gallucci Landscaping
 Decra-Scape used our SEO for contractors package
 Jetstream using SEO agency in Westchester, NY
 Seo for landscapers, including D.L. Hickman and Sons
 The Platinum Group using SEO agency in Westchester, NY
 Pool builder seo services for Cockburn Farm
 Blackwood & Associates used our SEO for contractors package
 Pool builder seo services for Above All masnory design
 Seo for landscapers, including LE-ED Concrete & SUpply Co.
 Landscaper SEO services for Tab property enhancement
 SEO services in Westchester, NY for our Ventura's client
 GoldLeaf used our SEO for contractors package
 Seo for landscapers, including Garrison Rree
 SEO services in Westchester, NY for our Nature's Accents client
 Seo for landscapers, including Glencar
 Fairfield House & Garden used our SEO for contractors package
 Landscaper SEO services for Aztec Stone Design
 BOLD Painters used our SEO for contractors package
 Pool builder seo services for Transitions custom pools
 SEO services in Westchester, NY for our Hummel's Landscape client
 Landscaper SEO services for TODE
 Unique landscaping using SEO agency in Westchester, NY
 Gurda Landscaping using SEO agency in Westchester, NY
 Landscaper SEO services for VG landscaping company
 Seo for landscapers, including Russel Lokun Landscape & Design
 Landsacpe home builder SEO
 SEO services in Westchester, NY for our Adams Landscaping client
 Pool builder seo services for ARJ Landscape
 HardscapeLife - SEO Services
 Seo for landscapers, including The Gorilla hook
 Seo for landscapers, including Lehigh lawns & Landscaping
 Santucci Construction - SEO for plumbers
 Landscaper SEO services for Unilock
 Seo for landscapers, including Gary Duff Designs
 Watson Supply used our SEO for contractors package
 Proscape using SEO agency in Westchester, NY
 Landscape SEO Services
 Seo for landscapers, including Blue Hour Lighting
 The Blackwood Group used our SEO for contractors package
 Landscaper SEO services for Hewitt
 Harmony Hill Landscaping using SEO agency in Westchester, NY
 Manzer's landscaping used our SEO for contractors package
 Seo for landscapers, including Landworx
 Landscaping SEO Services
 
 
 

We'd love to hear from you. 

As a small digital marketing agency, we only take projects that we are super passionate about, working as a true partner to help set and reach the goals of our clients.

HALSTEAD is a boutique digital & content marketing firm based in Westchester, NY —a short drive North of NYC. We're a certified inbound marketing agency. 

Please note: we only work with established businesses. We are not currently accepting companies that are just starting out. We are looking for established companies who are looking to bring their company to the next level.

Provide us some information and we will be sure to get right back to you for a chat. 

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