Halstead Media helps small businesses grow with small business marketing, SEO, website design, and marketing consulting
 

Helping the right customers find your design/build business at the right time.

SEO for the Design/Build Industry.

SEO is the unsung hero of digital marketing. It may not be as glamorous as social media campaigns or video ads, but it can be the hardest hitting of tactics. The best part of SEO with Halstead Media? It actually works. With our expert, proven, and algorithmically relevant strategic approach, you will reach customers who are actively seeking services like yours — whether they’re looking for design builds, dealers, or build product manufacturers. You’ll be served up as the perfect choice at the perfect moment.

 
 
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SEO agency for landscapers in California, NYC and New Jersey

Leave the technical, web geek stuff to us. Just sit back and see the results.

 

"The SEO package is a must for driving customers to the site. Halstead Media Group connects us to an online customer base, which is essential for any business to thrive!"  - Jennifer of Harmony Hill Landscaping in NY.

 
 
 

SEO that you can see and measure. No more mystery.

Our content-driven SEO marketing techniques increase search engine rankings while simultaneously heightening your credibility with consumers. The best part? You can actually see how we are doing it instead of wondering where your money is going.

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 - VIA FACEBOOK

“Immediately it was clear that [Halstead] was different…what really clinched it for me was their intimate knowledge of the landscaping industry and unique understanding of our customers and the process in which they make a decision…Halstead has turned around how we present ourselves to prospects and greatly improved our conversion of them into customers. I highly recommend them!

— Brian kallmeyer, general manager, Unilock NY

 
Pool builder SEO services in Westchester, NY

What does content creation have to do with SEO? And why should you care?

Buckle up. This is a long one. But learning about our approach to SEO marketing could be the difference between a thriving and just a surviving design/build business. Whether you’re targeting a hyperlocal, regional, or national client base, adding regular and relevant content to your company’s website does two things. Of course, it increases the sheer number of keywords and activity on your site, thus improving your search engine rankings. But it also creates helpful resources for customers who are actively searching for information and services like yours. These customers will first see you as a helpful source — and then as a stand out choice to do business with.

This, in the marketing biz, is called inbound marketing. And it works. In fact, outbound leads — think emails and banner ads — have an 1.7% close rate on average while inbound leads have a 14.6% close rate (source: Search Engine Journal).

 

So, how exactly will Halstead Media work with you to implement a stellar inbound marketing approach?

First, we start with the keywords.
Core keyword selection is determined by search volume of individual keywords in your design/build business’s service area, conversations on what services you want to promote, industry research, and geographical phrases based on the business’s location as well as relevant household income/population data.

What else do we do when it comes to refining SEO keywords for your business?

  • We follow Google Algorithm Standards and are always on top of changes and trends.

  • We partner with MOZ for keyword monitoring, the SEO industry’s premiere tracking tool

  • We provide keyword performance reports to our clients every month.

Our techniques include off-page SEO as well (meta tags, alt tags, and more). Pieces of the SEO puzzle that less experienced firms ignore because it’s not as glamorous or consumer facing.

Next comes the star of the show: the content.

We can do all of the things above, and your website performance will increase. But will it reach its full potential? Not quite. That’s where a regular schedule of content publishing comes in. Think about it. More writing means more keywords for search engines to comb through. More content means more activity for search engines to recognize. And on the consumer side of things, more articles means your landscape design and build business emerges as an expert in your region and category.

That leads us to our biggest commitment and promise when it comes to our content-driven SEO strategy: Our writing puts humans first and search-engine robots second. Our content will always read naturally and flow conversationally ­— ensuring every piece is useful to your customers.

 

How do we approach creating such content for your site?

  • We write only original content for every client, every time.

  • All of our articles are first written by landscape/hardscape industry insiders and then edited by a professional writer to ensure quality of message and style.

  • Our articles are ghost-written, meaning they will always be written in your company’s unique voice and from your business’s perspective.

  • Each article targets a specific group of keywords and/or city to tap into SEO goals.

  • These articles also tend to attract a following outside of SEO rankings. Consumers will soon know to come to your business for information — building the kind of trust and lasting relationship that lead to sales.

What about the results?

Search algorithms are complicated beasts, and results can be slow at first. Depending on the age of the website and the existing content, our clients tend to see results in approximately 5-6 months. But once the new strategy starts gaining traction, there’s no stopping the traffic and the leads. And if your design/build company already has an effective SEO plan using content creation, we can help you ramp up your results by reaching out to our network of industry website editors. We can create guest posts on your business’s behalf for their sites — thus deepening your reach, your site’s external connections, and your business’s credibility.

So, are you done searching for an SEO partner? Because we’re ready to get to work for you.

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We truly believe in the power of our proprietary SEO approach. Why?

Because it works for hundreds of design/builds across the country.

 
 
 
 
 
 

Get in touch. 

We invite you to explore the difference that working with an agency that specializes in one industry—your industry—can make on your experience and business marketing results. Our founders bring a mix of over 20 years of design/build industry experience and Global 500 consulting expertise together under one roof. We listen, we care, and most of all, we deliver results across the dedicated sales channels that drive the home construction industry.

Let’s schedule a chat and learn some more about each other. Either submit your information via the form, or alternatively schedule a call directly to our calendar or send a text.

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