Halstead Media helps small businesses grow with small business marketing, SEO, website design, and marketing consulting
 

SEO FOR THE DESIGN/BUILD INDUSTRY.

Helping the right customers find your design/build business at the right time.

SEO is the unsung hero of digital marketing. It may not be as glamorous as social media campaigns or video ads, but it can be the hardest hitting of tactics. The best part of SEO with Halstead Media? It actually works. With our expert, proven, and algorithmically relevant strategic approach, you will reach customers who are actively seeking services like yours — whether they’re looking for design builds, dealers, or build product manufacturers. You’ll be served up as the perfect choice at the perfect moment.

 
 
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SEO agency for landscapers in Westchester, NY

Leave the technical, web geek stuff to us. Just sit back and see the results.

 

"The SEO package is a must for driving customers to the site. Halstead Media Group connects us to an online customer base, which is essential for any business to thrive!"  - Jennifer of Harmony Hill Landscaping in NY.

 
 
 

SEO that you can see and measure. NO more mystery.

Our content-driven SEO marketing techniques increase search engine rankings while simultaneously heightening your credibility with consumers. The best part? You can actually see how we are doing it instead of wondering where your money is going.

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Digital Marketing Agency, Website Design Company in Westchester, NY
 

We truly believe in the power of our proprietary SEO approach.
Why?
Because it works for hundreds of design/builds across the country.

— Some of Our Clients —  

 
 
SEO services in Westchester, NY for our Wellsand client
E.P.Jansen Nursery LLC using SEO agency in Westchester, NY
Landscaper SEO services for GradnScapes
Seo for landscapers, including Wenzel
SEO services in Westchester, NY for our Joe and Tony client
Daniel Contelmo Architects using SEO agency in Westchester, NY
Landscaper SEO services for Landworks
Seo for landscapers, including J.F.D. Landscapes
Pool builder seo services for Creekside Landscaping
SEO services in Westchester, NY for our Northern Lights client
Pool builder seo services for Kamin Landscaping
Landscaper SEO services for Original Window
McGrain Land services using SEO agency in Westchester, NY
Montano's Landscaping using SEO agency in Westchester, NY
SEO services in Westchester, NY for our Four Seasons client
Premier Landscape using SEO agency in Westchester, NY
Amendola Landscapes used our SEO for contractors package
Landscaper SEO services for Gallucci Landscaping
Decra-Scape used our SEO for contractors package
Jetstream using SEO agency in Westchester, NY
Seo for landscapers, including D.L. Hickman and Sons
The Platinum Group using SEO agency in Westchester, NY
Pool builder seo services for Cockburn Farm
Blackwood & Associates used our SEO for contractors package
Pool builder seo services for Above All masnory design
Seo for landscapers, including LE-ED Concrete & SUpply Co.
Landscaper SEO services for Tab property enhancement
SEO services in Westchester, NY for our Ventura's client
GoldLeaf used our SEO for contractors package
Seo for landscapers, including Garrison Rree
SEO services in Westchester, NY for our Nature's Accents client
Seo for landscapers, including Glencar
Fairfield House & Garden used our SEO for contractors package
Landscaper SEO services for Aztec Stone Design
BOLD Painters used our SEO for contractors package
Pool builder seo services for Transitions custom pools
SEO services in Westchester, NY for our Hummel's Landscape client
Landscaper SEO services for TODE
Unique landscaping using SEO agency in Westchester, NY
Gurda Landscaping using SEO agency in Westchester, NY
Landscaper SEO services for VG landscaping company
Seo for landscapers, including Russel Lokun Landscape & Design
Landsacpe home builder SEO
SEO services in Westchester, NY for our Adams Landscaping client
Pool builder seo services for ARJ Landscape
HardscapeLife - SEO Services
Seo for landscapers, including The Gorilla hook
Seo for landscapers, including Lehigh lawns & Landscaping
Santucci Construction - SEO for plumbers
Landscaper SEO services for Unilock
Seo for landscapers, including Gary Duff Designs
Watson Supply used our SEO for contractors package
Proscape using SEO agency in Westchester, NY
Landscape SEO Services
Seo for landscapers, including Blue Hour Lighting
The Blackwood Group used our SEO for contractors package
Landscaper SEO services for Hewitt
Harmony Hill Landscaping using SEO agency in Westchester, NY
Manzer's landscaping used our SEO for contractors package
Seo for landscapers, including Landworx
Landscaping SEO Services
 
Pool builder SEO services in Westchester, NY

What does content creation have to do with SEO? And why should you care?

Buckle up. This is a long one. But learning about our approach to SEO marketing could be the difference between a thriving and just a surviving design/build business. Whether you’re targeting a hyperlocal, regional, or national client base, adding regular and relevant content to your company’s website does two things. Of course, it increases the sheer number of keywords and activity on your site, thus improving your search engine rankings. But it also creates helpful resources for customers who are actively searching for information and services like yours. These customers will first see you as a helpful source — and then as a stand out choice to do business with.

This, in the marketing biz, is called inbound marketing. And it works. In fact, outbound leads — think emails and banner ads — have an 1.7% close rate on average while inbound leads have a 14.6% close rate (source: Search Engine Journal).

 

So, how exactly will Halstead Media work with you to implement a stellar inbound marketing approach?

First, we start with the keywords.
Core keyword selection is determined by search volume of individual keywords in your design/build business’s service area, conversations on what services you want to promote, industry research, and geographical phrases based on the business’s location as well as relevant household income/population data.

What else do we do when it comes to refining SEO keywords for your business?

  • We follow Google Algorithm Standards and are always on top of changes and trends.

  • We partner with MOZ for keyword monitoring, the SEO industry’s premiere tracking tool

  • We provide keyword performance reports to our clients every month.

Our techniques include off-page SEO as well (meta tags, alt tags, and more). Pieces of the SEO puzzle that less experienced firms ignore because it’s not as glamorous or consumer facing.

Next comes the star of the show: the content.

We can do all of the things above, and your website performance will increase. But will it reach its full potential? Not quite. That’s where a regular schedule of content publishing comes in. Think about it. More writing means more keywords for search engines to comb through. More content means more activity for search engines to recognize. And on the consumer side of things, more articles means your landscape design and build business emerges as an expert in your region and category.

That leads us to our biggest commitment and promise when it comes to our content-driven SEO strategy: Our writing puts humans first and search-engine robots second. Our content will always read naturally and flow conversationally ­— ensuring every piece is useful to your customers.

 

How do we approach creating such content for your site?

  • We write only original content for every client, every time.

  • All of our articles are first written by landscape/hardscape industry insiders and then edited by a professional writer to ensure quality of message and style.

  • Our articles are ghost-written, meaning they will always be written in your company’s unique voice and from your business’s perspective.

  • Each article targets a specific group of keywords and/or city to tap into SEO goals.

  • These articles also tend to attract a following outside of SEO rankings. Consumers will soon know to come to your business for information — building the kind of trust and lasting relationship that lead to sales.

What about the results?

Search algorithms are complicated beasts, and results can be slow at first. Depending on the age of the website and the existing content, our clients tend to see results in approximately 5-6 months. But once the new strategy starts gaining traction, there’s no stopping the traffic and the leads. And if your design/build company already has an effective SEO plan using content creation, we can help you ramp up your results by reaching out to our network of industry website editors. We can create guest posts on your business’s behalf for their sites — thus deepening your reach, your site’s external connections, and your business’s credibility.

So, are you done searching for an SEO partner? Because we’re ready to get to work for you.

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Search through some of the SEO Projects We’ve Worked On

(And continue to work on. The world of SEO is always evolving, and we’re always on for our clients.)

 
Unilock NY

Unilock NY

Lehigh Lawns & Landscaping

Lehigh Lawns & Landscaping

 
Above All Masnory Design

Above All Masnory Design

Platinum Group

Platinum Group

 
 
 

We'd love to hear from you. 

As a small digital marketing agency, we only take projects that we are super passionate about, working as a true partner to help set and reach the goals of our clients.

HALSTEAD is a boutique digital & content marketing firm based in Westchester, NY —a short drive North of NYC. We're a certified inbound marketing agency. 

Please note: We only currently work with established businesses. We are not accepting companies that are just starting out at this time. We are looking for established companies in the design/build vertical who are looking to bring their businesses to the next level.

Provide us some information and we will be sure to get right back to you for a chat. 

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