SEARCH ENGINE OPTIMIZATION
SEO that you can see and measure.
Has SEO become a dirty word? With many supposed SEO “experts” claiming to have secret insight into search engine algorithms, only to use shady practices at best, we understand your hesitation. But when done correctly, SEO delivers warm, pre-qualified leads that drive the growth of your business.
Zero in on what’s working and amplify your results.
Search engines are complicated beasts and easy to see, tangible results can come in slow at first, which is to be expected. But once your new strategy gains traction, there’s no stopping the rankings and traffic. With call and form tracking, you can see what keywords and content helped convert a lead.
Expert Keyword Strategy
Showing up at the top of search engine results is the goal, and keyword research is essential in doing so. With years of industry-specific marketing experience on your side, you’ll dominate search in your service areas.
Landscape Industry Focus
Getting leads is easy, but getting the right search leads takes years of relevant experience. With SEO strategies built specifically for lawn, landscape, and outdoor living industry businesses, you’ll hit the ground running.
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Consistent Content
Adding regular and relevant content to your website increases the number of keywords and activity on your site while creating helpful resources for prospects searching for information about services like yours. This content helps pre-qualify your leads, saving you time and money.
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WHAT TO EXPECT
Imagine more than doubling your sales within one year, thanks to a new marketing and SEO strategy.
That’s exactly what one of our clients experienced. Your SEO plan begins immediately, while we design your website. Once the strategy gains traction, there’s no stopping traffic and rankings.
Keyword Development Plan
We research and select 5-8 of the highest search volume keywords and 5-8 cities that cover your target market. We choose a handful of each to give clear focus and strategy, increasing the effectiveness.
Reporting Dashboard
Keyword rankings and web traffic are combined into one report to provide total transparency about the movement of both. We access this report throughout the month to determine which keywords need attention and then we take action.
Local SEO Domination
In the lawn, landscape, and outdoor living industry, local SEO activity is essential. You don’t need customers halfway across the United States, you need local customers. Optimize your Google Business Profile to attract prospects in your service area.
Our bread and butter is the combination of SEO optimization and development efforts.
3 Monthly Blog Articles
Written from scratch by experts in the industry with titles and text based on your unique keywords and target cities
10-20 Ongoing Local Landing Pages
Written and developed to focus on specific keywords and cities to boost rankings when articles alone aren't moving keywords up in rankings
Google My Business Optimizations
Google My Business is continually optimized for location-based keywords to improve rankings locally
Ongoing On-Page SEO
Cutting-edge, on-page SEO includes optimizing title tags, content, internal links, thorough sitemap, and URLs for better search performance
Link Building and Citations
Via a combination of guest posts, inserted links, and citations
Unlimited Website Updates
All updates, such as adding new services or images, are included and not billed hourly. We may also update your website if we see a need for optimization - especially if you have paid media, we regularly create and optimize paid media landing pages if you have SEO.
At HALSTEAD, we want to see your business succeed just as much as you do.
This is why we work closely with you to develop a customized system for your business needs, with plans starting at $4,300 monthly, plus ad spend.
STABILITY
GROWTH
LEGACY
SEO
SEO, SOCIAL POSTING, & MORE
Second Nature
SEO, BRANDING, & MORE
LANDWORX
EXPERT ADVICE & BUSINESS TIPS
Explore the Resource Hub
BACKED BY EXPERIENCE
Work with an agency that knows the lawn, landscape, and outdoor living industries.
After 21 years in IT-related roles, which include supporting and leading efforts in website technical support and SEO, Shane now leads operations resource planning and IT support, Shane works with the Project Management team for website builds, paid media, content writing, SEO, go-lives, and other marketing efforts, from a resource, technical, and capability standpoint - to ensure timelines are met and results are always trending up.
“SEO is not just about search engines; it's about understanding and meeting the needs of your audience. It's the art and science of being found online, ensuring your content resonates and connects with those seeking valuable information. In the digital landscape, SEO is the compass that guides users to your doorstep, making it an indispensable cornerstone for online success.”
–Shane Thomas,
HALSTEAD Senior Manager, IT & SEO
WHAT TO EXPECT
So, what happens next?
Chat about your goals
Fill out the form to book a no-strings-attached 45-minute consultation where we’ll talk about your marketing needs, business goals, and if we’re a good fit for you.
Discover your custom system
After your consultation, our team will create a marketing system and long-term plan, which we’ll present via Zoom.
Invest in your business
Once you decide to proceed with your marketing system, you’ll sign an agreement and make your initial payment.
Kick off your new system
Next, we’ll kick off your system with a deep kick-off call where we’ll share access to your real-time dashboard so you can track everything.
STOP THE MADNESS
Your Road to Legacy Starts Here
Find stability in an ever-changing market with industry experts who understand you and your business.
“Halstead has turned around how we present ourselves to prospects and greatly improved our conversion of them to customers.
— Brian Kallmeyer, Unilock
“Much thanks to [HALSTEAD] for designing our new website! We loved working with you and love the site! We highly recommend Halstead Media Group!”
— Pete Grandin, Grandscapes
“Great job start to finish. Attentive and a good eye for style.”
— Pete Starr, Starr Contracting
In August 2022, Google rolled out the Helpful Content Update (HCU). The largest update began in December 2022 and was completed 38 days later in January 2023. There is hope for those negatively affected by this update, but only if you make immediate changes.