So, how exactly will Halstead Media work with you to implement a stellar Inbound Marketing approach?
First, we start with the keywords.
Core keyword selection is determined by search volume of individual keywords in your business’s service area, conversations on what services you want to promote, industry research, and geographical phrases based on the business’s location as well as relevant household income/population data.
What else do we do when it comes to refining SEO keywords for your business?
We follow Google Algorithm Standards and are always on top of changes and trends.
We partner with MOZ for keyword monitoring, the SEO industry’s premiere tracking tool
We provide keyword performance reports to our clients every month.
Our techniques include off-page SEO as well (meta tags, alt tags, and more). Pieces of the SEO puzzle that less experienced firms ignore because it’s not as glamorous or consumer facing.
Next comes the star of the show: the content.
We can do all of the things above and your website performance will increase. But will it reach its full potential? Not quite. That’s where a regular schedule of content publishing comes in. Think about it. More writing means more keywords for search engines to comb through. More content means more activity for search engines to recognize. And on the consumer side of things, more articles means your business emerges as an expert in your region and category.
That leads us to our biggest commitment and promise when it comes to our content-driven SEO strategy: our writing puts humans first and search-engine robots second. Our content will always read naturally and flow conversationally – ensuring every piece is useful to your customers.