FORTUNE 500 EXPERIENCE MEETS LANDSCAPE INDUSTRY EXPERTISE
A team that knows the lawn, landscape, and outdoor living industries, inside-out.
THE DIFFERENCE IS SPECIALIZATION
Business Growth Fueled by Proven Systems & Strong Partnerships
When it comes to growing your landscaping business, you need a marketing partner that not only understands your industry but prioritizes your success above all else. At Halstead, we align our goals with yours, measuring success by your growth, leads, and satisfaction—not just our bottom line. With a team of experts who are deeply invested in the landscape industry, award-winning strategies, and a proactive approach, we deliver a level of service and dedication unmatched by our competitors. We’re here to be a true partner in your business journey, offering unmatched transparency, flexibility, and expertise every step of the way.
OUR CORE VALUES
Where We Stand
Client-Centered Mindset
We work with—and because of—our clients. Their goals guide our direction, and their wins are our wins. We seek to deeply understand what matters most to them, co-owning their priorities and proactively identifying opportunities to deliver real value. Every touchpoint is an opportunity to build trust, bring clarity, and make their experience smoother, smarter, and more impactful.
Action Over Perfection
We win by acting often, regularly, and quickly. Analysis paralysis and perfection are the killers of growth and innovation. We recognize the destination is indeed a journey, however there are checkpoints in the journey that need to be shipped and done swiftly. With adequate planning, research, and discussion, the last 5% can’t be the roadblock.
Curiosity
Curiosity fuels our marketing strategies and execution, as well as our conversations with each other, and with clients. It motivates us to keep learning. There is always a better way. Always be researching, experimenting, and listening to find out what it is, by diving deep beyond the surface, beyond requests, beyond statements, going past the “what” or the “when” to get at the “how” and the “why.”
Results
We strive for a balance of beauty and effectiveness. Focusing on results that truly matter to the client. The bottom line is always top-of-mind. Leads, conversions rather than checking the box on a lot of tasks. Trend lines move up through creativity and ongoing optimization.
Change
We embrace change as a core value to drive growth and success, actively seeking and adopting new ideas for improvement. This includes refining our processes, tools, and services, and discerning what works best to refine our approach accordingly. We also look for opportunities to develop both our soft and hard skills. By maintaining agility and responsiveness, we ensure we stay ahead of the curve.
Dependability
We over-deliver on promises and add unexpected value for our clients. We often hold ourselves to higher standards than they do. The magic is in the details, and we pay attention. We're dependable to clients and teammates—staying in sync, anticipating needs, and following through. Trust and respect drive our collaboration, and we push each other to do our best work.
TRUSTED BY THE BEST IN THE INDUSTRY
Meet Our Team
A truly unique combination of talent, work ethic, and experience is at the heart of HALSTEAD. Led by a husband and wife team that combines over 20 years of multi-channel design/build industry experience with a Global 100 background. Derived from project-based, cutting-edge big business talent management principles, we know the best talent isn't limited to a zip code or a city, especially when looking for deep industry or skill expertise. We've modeled our business to this understanding. Using a remote workforce, our team is comprised of talented, passionate, and knowledgeable professionals that reside all over the U.S.
CEO
Corey Halstead
Corey came from landscaping, not from marketing, and that firsthand experience is why HALSTEAD sees the business the way its clients do — the economics, the sales cycles, the seasonality, the realities of growth.
He leads the company's positioning, strategic direction, product development, sales, and brand vision, and the through-line is the thesis he has argued at industry events across the country: growth is not a collection of marketing services, it is a system, and the companies that compete well through consolidation, private equity, and AI-driven commoditization will be the ones who can see how demand becomes pipeline and pipeline becomes revenue. That belief is what turned a marketing company into a Growth Operations platform built for this industry.
“The future of growth in the landscape industry is not disconnected marketing tactics. It is connected infrastructure.”
–Corey Halstead,
CEO
COO
Anna Halstead
Anna co-owns HALSTEAD and runs the side of the business that delivers the system. Fortune 500 and Global 100 consulting experience meets the design/build and landscape industries in how she has built this company, and the question she has been answering for a decade is the one every growing firm faces: what does an organization have to look like to keep a promise this ambitious, for every client, year after year. That has meant building the leadership bench that runs each part of the business and making the calls about structure, investment, and pace that set what HALSTEAD takes on next. She owns talent here too, from who gets hired into every seat to how they grow once they're in it, because a remote company holds together on the quality of its people and little else. Before transitioning from management consulting at Accenture, Anna worked in sales and marketing leadership in TV/cable.
“We hire for fit, teach our methods, and keep developing people long after they're up to speed, because everything a client feels, the responsiveness, the judgment, the fact that nothing falls through, traces back to whether we set our people up to do their best work.”
–Anna Halstead,
COO
VP, Client Success
Lauren Cullnan
Lauren leads the team responsible for making sure a growth system actually runs. She owns project management and delivery at Halstead, which makes her accountable for the part most companies find hardest to get from an outside partner: work that moves on a predictable schedule, across every service, without the client having to drive it. A connected system only creates advantage if it is executed consistently, and consistency comes from the processes, sequencing, and accountability Lauren builds behind every client. Halstead clients know what's happening, know what's next, and know the plan they signed up for is the plan being executed, so leadership can spend their attention on the business instead of managing their agency.
Based in the suburbs of Chicago, Lauren lives with her husband and two sons and enjoys spending time outdoors and discovering new local restaurants.
“Every HALSTEAD team member’s voice matters, no matter their role or title. Knowing all ideas are valued makes everyone comfortable sharing their thoughts. We end up learning a lot from each other, and it helps us create effective strategies that are developed from a blend of unique perspectives. It’s something special.”
–Lauren Cullnan,
VP, Client Success
DIRECTOR OF MARTech
Kelsey Blomquist-Wright
Kelsey leads marketing technology at Halstead, building H/Core, the revenue operations layer a scaling landscape company runs on, the connected system where a lead's source, lifecycle stage, sales activity, opportunity, won job, and collected revenue all stay tied to one record, so leadership sees the full picture in real time rather than reconstructing it from exports. She bridges HubSpot to the job data in Aspire, so marketing knows what is producing real opportunities and the whole company reads the same numbers in the same meeting. The goal is never a report on what happened, it is infrastructure that makes the right thing happen next. Prior to HALSTEAD, Kelsey spent six years at two creative marketing firms and seven years producing world-class events.
This self-proclaimed 'foodie' enjoys the Florida outdoor life with her husband and two Goldendoodles, Basil & Sage.
“The work I find most meaningful is connecting the right systems so a client can finally see where their leads are coming from, what's converting, and what that means for their ROI. Watching that clarity take shape and seeing clients shift from guessing to knowing is what makes this role so rewarding.”
–Kelsey Blomquist-Wright,
Director of MarTech
Performance Marketing Director
Whitney Migliarese
Whitney Migliarese is a strategic marketing leader with almost 10 years of experience in client management, marketing strategy, PR, web development, and performance marketing. She has worked on both sides of the desk—from serving as a Brand Manager to holding client-facing roles as an Account Manager, Director, and Vice President in marketing. Whitney has a passion for helping businesses succeed by defining clear, effective marketing strategies that support long-term growth and maximize their potential. Across her career, she has contributed to initiatives spanning full-funnel marketing, website development, paid social optimization, social media marketing, and strategic influencer and celebrity partnerships. Known for her thoughtful, people-centered leadership style, Whitney is committed to developing teams and nurturing marketers into strong, strategic thinkers who approach their work with curiosity and clarity.
Whitney lives in North Carolina with her husband, Cameron, their daughter, Darby, and their dogs, Jax and Finley.
“Being raised by an entrepreneur taught me early on what it means to take bold ideas, nurture them, and turn them into something meaningful. That mindset fuels my work in digital marketing today. I love the space where creativity, data, and strategic thinking intersect to drive real results. I’m motivated by the entrepreneurial spirit in my clients and dedicated to helping them break through barriers, seize new opportunities, and surpass the business goals that matter most.”
–Whitney Migliarese,
Performance Marketing Director
STRATEGIC GROWTH ADVISOR
Austin Koziol
Austin runs the Growth Gap Review, which makes him the first real conversation most operators have with Halstead, and he treats it as a diagnosis rather than a pitch. The work is looking honestly at a company's current growth operating system, how demand gets created, what happens to a lead once it arrives, where pipeline leaks, what leadership can and cannot see, putting a real number on what those gaps cost, and saying plainly whether Halstead is the right partner to close them. With experience across brands as large as Overstock.com and businesses just getting started, he knows the gap between ambition and results is rarely a lack of effort.
When he's not working, Austin enjoys going to the gym and spending time with his wife and daughter.
“I love helping clients scale to a point that they can not only continue to grow, but create a legacy that they can leave behind for themselves and their families.”
–Austin Koziol,
Strategic Growth Advisor
Paid Media Lead
Jordan Land
Jordan manages paid media programs for Halstead clients, where the mandate is demand capture rather than impressions, being in front of buyers at the moment they are ready to act, and building campaigns so every lead arrives tracked and traceable all the way through to collected revenue. With 16 years in digital advertising across agency teams and in-house departments, and hands-on expertise across Google Ads, Microsoft Ads, Local Services Ads, and Meta, he is known for lead-generation campaigns that perform and for the kind of client relationships built on being straight about what the numbers say.
Outside of work, Jordan spends time with his fiancée, Rachel, enjoying the Pacific Northwest. On fall Saturdays, you'll find him cheering on the Oregon Ducks at Autzen Stadium.
“Building trust through proactive partnership and accountability (whether with clients or internal stakeholders) is paramount to building successful marketing campaigns and improving overall team performance.”
–Jordan Land,
Paid Media Lead
DIRECTOR of copy & design
Bayley Warren
Bayley leads visual and written strategy at Halstead, and her work sits where the system meets the buyer. Demand only matters if it converts, which is why she owns design and copy together, the authority that makes a company the obvious choice before the decision is made, and the conversion infrastructure that turns interest into tracked, contactable leads instead of traffic that leaks. With more than a decade of experience, she specializes in accessible, responsive systems that deliver measurable growth, and her background spans the creative spectrum from UX to professional photography.
Based in Northern Colorado, Bayley is often found exploring local mountains and lakes, camping with her husband and their three dogs, or curled up with a good book.
“Design is only as good as the problem it solves. I believe in building brands that are beautiful by nature and functional by design, where complex problem-solving happens behind the scenes so the final experience feels effortless for the user.”
–Bayley Warren,
Director of Copy & Design
DELIVERY LEAD
Elizabeth Wood
Elizabeth owns the machinery that turns a plan into finished work. She runs project execution, capacity planning, and coordination across every team at Halstead, making sure each project has clear ownership, defined timelines, and the structure to move efficiently from start to finish, because a growth system only creates advantage if the company behind it can ship consistently, on schedule, for every client at once. Her work is what lets strategy land on time rather than eventually.
Outside of work, Elizabeth enjoys spending time with her husband, their baby girl Ellie, and their two dogs, Winston and Cooper.
“Behind every strong brand and project is a clear plan. At HALSTEAD, we take big ideas and turn them into structured, actionable work that supports our clients’ growth. It’s rewarding to be part of a team that not only creates great work, but delivers it in a way that keeps everything moving forward.”
–Elizabeth Wood,
Delivery Lead
Director, Project Management
Cait George
Cait leads Halstead's project management team — the people who make Halstead the operating layer rather than another vendor, running a client's system day to day and owning the relationship that goes with it. She doesn't carry a book of her own, because her job is to make every PM better at theirs, which means she is in the room on the most complex relationships alongside the assigned PM and leads the work of keeping clients for the long haul by getting to what they need before it becomes a question. She brings 15+ years across client management, corporate partnerships, and brand strategy.
Cait is a longtime board member of Sandpipers, a nonprofit serving underserved families in Los Angeles. When she's not volunteering, you'll find her outdoors with her family — hiking, camping, surfing, you name it.
“My diverse knowledge and experience allow me to bring fresh perspectives, connect ideas across disciplines, and identify innovative opportunities. That balance helps me not only generate new ideas but also bring them to life in measurable ways. Every day, I come to work excited to bring my passion for fostering meaningful connection between brands and audiences to our clients at Halstead.”
–Cait George,
Director, Project Management
SENIOR PROJECT MANAGER
Polina Kroytor
Polina leads some of Halstead's most involved client relationships, serving as the strategic partner her clients talk to about where the business is going and the person accountable for making sure the system behind them is doing its job. With years of end-to-end project management experience spanning budgeting, hiring, and execution, plus hands-on depth in SEO, content strategy, website platforms, and HubSpot, she is fluent in both the client conversation and the infrastructure underneath it, and known for building relationships where nothing is ever a surprise.
Originally from Russia, Polina moved to the U.S. in 2011 and now calls Miami home. Outside of work, she enjoys the beach, baking, and time with her family.
“The better you know your consumer, the sharper your strategy—success is built on insight, not assumption.”
–Polina Kroytor,
Senior Project Manager
PROJECT MANAGER
Melanie Clapp
Melanie leads SEO work for her clients, building the search visibility that puts a company in front of buyers long before they ever make contact — which is where the decision increasingly gets made, since decision-makers research and compare on their own time. Her background in SaaS and service-based businesses means she treats search as one connected piece of the growth system rather than a rankings exercise, working the whole path from what someone types into Google through the page they land on to whether it produces a real opportunity.
Outside of Halstead, Melanie enjoys beating the South Florida heat out on the water, or catching a Dolphins game at home or on the road.
“Marketing is the first impression and lifetime value is the goal. I help our clients build strategies that turn customers into long-term relationships.”
–Melanie Clapp,
Project Manager
PROJECT MANAGER
Marielle Alcantara
Marielle turns complex strategy into work clients can actually see and feel, leading initiatives across brand strategy, campaigns, website development, print, and events with a communication style that keeps everyone, client and team alike, clear on where things stand. She brings years of marketing experience across both agency and in-house environments, and what her clients consistently name is the same thing: she brings both strategic insight and genuine heart to every project.
Outside of work, Marielle volunteers with the Filipino community in Philadelphia and beyond, and enjoys singing, Broadway shows, tennis, and content creation.
“The best work is the kind that challenges you, inspires others, and still makes you smile.”
–Marielle Alcantara,
Project Manager
PROJECT MANAGER
Ashley Albano
Ashley runs client relationships the way a good operator runs a business: identifying risk early, keeping every team aligned on goals and timelines, and making sure the client always knows what is happening and what comes next. With years of marketing experience and a strong foundation in operational leadership, she has overseen cross-functional work spanning marketing, accounting, and database initiatives.
Her background also includes leading large teams in fast-paced retail operations, and as a CrossFit instructor for 10+ years she brings clear communication and accountability to every relationship she leads.
“Consistency in the unseen moments creates credibility in the visible ones.”
–Ashley Albano,
Project Manager
PROJECT MANAGER
Lucas Davis
Lucas brings structure, clarity, and accountability to every engagement he leads, serving as the primary point of contact for his clients while coordinating cross-functional teams, managing scope and budgets, and carrying complex initiatives from strategy through execution. He thrives in fast-paced environments where alignment and communication are what actually drive results, and he works closely with clients to keep goals clear and momentum visible.
A former college football player, Lucas brings discipline, teamwork, and a leadership mindset to every partnership.
“I’m proud to be part of a team that believes growth is built together. When trust and alignment lead the relationship, we move forward as one — and that’s where lasting progress happens.”
–Lucas Davis,
Project Manager
PROJECT MANAGER
Danielle Halliwell
Danielle brings structure, clarity, and momentum to complex marketing operations, with 11+ years spanning digital strategy, creator program leadership, multi-channel content, CRM-driven workflows, and cross-functional project management — which means she is as comfortable talking through a client's growth goals as she is making sure the workflows behind them are wired correctly. She also has a real appreciation for landscape design and outdoor environments, which helps her support Halstead clients with both strategy and intention.
Outside of work, Danielle fosters animals, volunteers as a literacy tutor, and enjoys karaoke, estate sales, and exploring LA's food scene.
“Great marketing is built on clarity, collaboration, and a deep respect for the craft behind the work. Helping brands grow means elevating what makes them extraordinary.”
–Danielle Halliwell,
Project Manager
PROJECT MANAGER
Allie Dullum
Allie is the client's day-to-day partner and the person accountable for making sure the work behind them is moving. She translates what a client is trying to accomplish into clear scopes and actionable plans for the designers, copywriters, and media managers doing the work, then keeps the whole thing on schedule and on strategy. Her background spans agency project coordination and consultative client work with senior executives, leading website builds, multi-channel campaigns, and paid media efforts from kickoff through launch, and she brings a University of Minnesota degree in strategic communications to the way she frames every conversation.
CONTENT STRATEGY MANAGER
Martina Willis
Martina owns the message, which is what makes a company the known, credible choice before a sales conversation ever begins. She shapes messaging and creative direction across websites, email, and digital channels, leads client-facing StoryBrand sessions, develops BrandScripts and messaging playbooks, and works with design, SEO, and media so a brand's story shows up the same way everywhere a buyer encounters it — because when every competitor sounds the same, buyers default to price. She brings over twenty years across global agencies, boutique studios, and freelance work.
Originally from Ireland, Martina now calls Virginia home. She's lived on four continents and loves hiking national parks with her husband, four kids, and their Aussiedoodle, Aengus.
“Words are my universe: writing them, reading them, learning new ones, and molding them into unexpected places. What I bring to the table is a creative yet concise execution of narrative. I see story in every element of our existence. I love utilizing the creative process to whittle each one. At Halstead, we carve those stories into strategy, helping brands connect with audiences in ways that move hearts and drive results. Let’s build something brilliant together.”
–Martina Willis,
Content Strategy Manager
PERFORMANCE STRATEGY COPYWRITER
Andrea Pejoska
Andrea writes the words that do the converting. With a writing career spanning over eight years, including a previous tenure with HALSTEAD from 2017 to 2019, she brings a deep understanding of content for the outdoor living industry specifically — which matters more every year, because AI has made generic content easy for anyone to produce, and copy that sounds like every other contractor in the market is the fastest way to waste good demand. Her expertise not only enriches the company's content but guides its strategic direction.
In her spare time, she enjoys traveling and spending time outdoors with her husband and daughter.
“The most stirring and effective marketing stories are born from the harmonious interplay of a dedicated team’s talents. Working alongside HALSTEAD’S ensemble of creatives, strategists, and visionaries has been a masterclass in teamwork. Together, we've melded individual strengths and diverse perspectives into a unified force, enabling us to sculpt narratives that don't just reach audiences in the landscape industry, but resonate with them on a profound level.”
–Andrea Pejoska,
Performance Strategy Copywriter
SEO and GEO COPYWRITER
Tisha Tolar
Tisha writes the content that earns visibility where buyers research and then earns trust once they arrive, which is the difference between traffic and revenue. She also owns blog content management for her clients, from what gets written to when it publishes, so the library compounds on a real schedule instead of in bursts.
A seasoned writer with two decades of copywriting experience across industries from entertainment to healthcare and wellness, she has a gift for translating complex ideas into clear, compelling language that connects, blending creative intuition with strategic clarity so brands communicate with authenticity and integrity. Her experience producing and hosting a long-running podcast gives her a strong instinct for conversation and connection.
“I believe the right words don’t just inform—they create connection, turning ideas into something people can feel.”
–Tisha Tolar,
SEO and GEO Copywriter
COPYWRITER
Dan Lyons
Dan is a voice-driven copywriter who brings creative range, strategic thinking, and execution-ready output to every project, with a background spanning entertainment, enterprise email marketing, SEO content, and multi-brand content operations for brands including Panasonic, HP, Samsung, Dell, Philips, and Speedo. Before moving into marketing he worked in film and television production, including on South Park, and he later applied that same storytelling discipline to conversion-focused copy — improving revenue, open rates, and conversion through stronger segmentation, testing, and messaging.
“There’s a story in everything. I find new ways to say more with less so the message actually lands.”
–Dan Lyons,
Copywriter
Social Posting & Email Manager
Christine Holz
Christine keeps clients present between the moments that matter, running the social posting and email that build familiarity long before a buyer is ready to call and keep a company in front of the people already deciding. Email is where that patience pays off, since most buyers aren't ready on first contact and the ones who quietly disappear are usually the ones nobody stayed in touch with.
She spent over 15 years in sales and marketing for companies including the Oakland A's, IMG, Entercom Radio, and CBS Local Media in San Francisco, holds a degree in Communications from Santa Clara University and a master's in sports marketing from the University of San Francisco, and is based in Tennessee with her family.
“I love seeing a company’s brand come through in every aspect of the business. It’s that kind of consistency that makes a brand feel recognizable and trustworthy, even as marketing trends evolve. When you stay true to your brand, it strengthens client relationships and keeps your message authentic.”
–Christine Holz,
Social Posting & Email Manager
Senior SEO Specialist
Matej Robar
Matej began his HALSTEAD journey as a web designer building visually stunning websites, and over the years his focus expanded to SEO as he recognized how directly visibility drives everything downstream. Today he optimizes new websites from the ground up and runs ongoing SEO strategy for existing clients, strengthening websites and Google Business Profiles so a company is in the consideration set at the moment decision-makers are searching and comparing. With deep expertise in Google's evolving algorithm, his research-driven approach is built for competitive results.
“The website is at the heart of every marketing effort; therefore, it should always be intentionally designed with this purpose in mind. I am proud to be a part of a team that is as passionate about this as I am.”
–Matej Robar,
Senior SEO Specialist
SEO MANAGER
Mylessia Tkacs
Mylessia has always been drawn to the perfect balance of creativity and strategy—where design meets function and where the right details make all the difference. With a background in graphic design, website management, and marketing, she developed skills in SEO and digital optimization, helping brands not just look good but actually get found.
Her experience in the landscaping industry gives her a unique edge, allowing her to understand both the business and the audience on a deeper level. At Halstead Media, she takes a detail-oriented approach to SEO, making sure every website is structured, optimized, and ready to perform at its best.
When she’s not fine-tuning websites, Mylessia loves spending time with her husband and dog, discovering new music, or experimenting in the kitchen—tweaking recipes until they’re just right.
"A website without SEO is like throwing a party and forgetting to send invites. I help make sure everything is in place—both behind the scenes and visually—so the right audience not only shows up but sticks around."
–Mylessia Tkacs,
SEO Manager
Principal DESIGNER
Bethany Aeckersberg
Bethany leads Halstead's highest-impact website design work, turning core ideas into visually striking experiences that capture demand the moment it lands rather than letting it leak, and she owns design quality control across the company, reviewing key deliverables so every website meets brand standards, follows best-practice UX, and is polished, consistent, and client-ready. Known for her adaptability and exceptional attention to detail, she blends creative execution with technical, SEO-aware design.
Originally from Canada and now based in California, Bethany enjoys hiking with her husband and dog, visiting local coffee shops and bookstores, and staying current with design trends.
"I feel so honored to have the opportunity to tell peoples stories through the lens of design, and having the chance to create an online home for our clients that can convey the heart and the value of their business is something I’ve always been passionate about. I love designing websites that are not only visually enticing, but evoke a sense of community and connection.”
–Bethany Aeckersberg,
Principal Designer
SENIOR WEBSITE DESIGNER
Dani Cervantes
Prior to HALSTEAD, Daniela designed and built over 100 websites and worked with dozens of clients and numerous web design agencies, and her passion for merging strategy and aesthetics shows in a proven track record of sites that are beautiful, distinctive, and built to convert. She designs for the moment a buyer decides whether this company is the one they trust, which is where every dollar of demand upstream is either earned or lost.
A resident of New York City, she spends her free time discovering new places, hiking, and practicing yoga and breath work.
"Your website is the digital storefront of your business, and its design is the first impression you make on the world. It has the power to captivate, engage, and compel the world to step inside your unique world of possibilities."
–Dani Cervantes,
Senior Website Designer
SENIOR WEBSITE DESIGNER
Jennifer Barden
Jennifer designs the websites where demand either converts or leaks away, which makes her work the hinge between everything upstream and a real opportunity. She spent five years running her own Squarespace design studio building conversion-focused sites, and she is a Certified StoryBrand Guide and Squarespace Circle Gold member, an unusual combination that means she starts with what a company needs to say and lets structure, layout, and user flow follow from it, rather than decorating a page and hoping the message lands. She has presented at the Square Design Summit on the strategy behind websites that convert, and she also advises on the email systems and SEO that keep a site working after launch.
"A website works best when it attracts your target audience and makes the decision to engage with your brand obvious and easy. I believe the message should always inform the design, not the other way around. I'm honored to be working alongside such a strong team, where I get to contribute what I know and learn even more."
–Jennifer Barden,
Senior Website Designer
SEO and GEO Designer
Olivia Mello
Olivia works where design and search meet, optimizing websites so they are structured to be found and built to convert rather than one at the expense of the other. She came to Halstead as a Squarespace web designer and spent three and a half years across the agency's design and digital work, which is why she understands how a page is actually constructed before she starts tuning it, the hierarchy, the headings, the load, the internal linking, the content structure search engines read and buyers skim. Her work makes sure the visibility a site earns turns into demand the rest of the system can capture.
"Every brand is unique. The most rewarding part of my job is finding that differentiator, letting it shine through the design, and seeing clients take pride in their new online presence."
–Olivia Mello,
SEO and GEO Designer
WEBSITE DESIGNER
Katya Pankov
Katya is HALSTEAD's internal website designer, which means the company's own site, the one that has to prove the thesis before a prospect ever books a call, is hers to design and maintain. She holds a degree in Web Development and User Experience Design and brings a strong technical foundation to building well-structured websites designed to scale and evolve alongside the businesses they serve. She believes strong design doesn't compete for attention, it guides it, helping brands communicate clearly without overwhelming their audience.
Outside of Halstead, Katya enjoys traveling the U.S. with her husband and son, and the landscapes of her home state of Washington.
"Design is expressive by nature, but it becomes effective when it has a goal. That goal is what turns visual ideas into tools that help a client’s website perform."
–Katya Pankov,
Website Designer
Website Designer
Mia Cortner
Mia designs the brand and the website together, which is how a company ends up looking like one thing everywhere a buyer encounters it. She founded her own creative studio and previously led web design at a boutique agency, building custom Squarespace and Shopify sites and running full brand identity projects, logos, color and typography systems, packaging, and the guidelines that keep it all consistent. Because she came up on the client-facing side before moving fully into design, she is as comfortable presenting the rationale behind a concept as she is building it, and she designs with SEO, accessibility, and mobile performance in mind rather than treating them as cleanup.
senior PAID MEDIA MANAGER
Lena Lebid
Lena brings 15 years of marketing experience, eight of them in hands-on social media advertising, with paid media expertise across Facebook, Instagram, Google, LinkedIn, TikTok, and more. Her work is demand creation — building awareness and intent in the market a client actually wants rather than waiting on whoever happens to show up — and she approaches every program with a deliberately diverse toolbox rather than a single favorite tactic.
Originally from Ukraine, Lena moved to the US in 2015 and lives in Philadelphia. Outside of work she travels, hikes with her dog Rox, and runs a small business selling houseplants.
“I think it is critical to keep an open mind, continue exploring, and be open to others’ perspectives. Abraham Maslow once said, ‘I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail.’ I strive to keep my toolbox diverse for the best results in any situation, known or new and interesting.”
–Lena Lebid,
Senior Paid Media Manager
senior PAID MEDIA MANAGER
Elizabeth Wasserman
Elizabeth brings years of diverse digital marketing experience to HALSTEAD, working heavily in Meta Business Suite and Google Ads, where her expertise shines in analyzing and optimizing campaigns to produce real opportunities rather than surface-level metrics. Before HALSTEAD she worked agency-side across client digital management while leading a team of developers and designers, which is part of why she thinks about paid media as one connected piece of a larger system instead of a silo.
“Our marketing efforts don't exist in a silo. It's essential to consider the full picture when making any decisions. Working together as a team and collaborating leads to measurable results.”
–Elizabeth Wasserman,
Senior Paid Media Manager
Paid Media Manager
Jayda Slade
Jayda turns ad spend into measurable results, bringing 3+ years of experience and a background in marketing and graphic design that makes her as comfortable crafting compelling ad copy as she is digging into campaign data. That blend of creative thinking and analytical expertise powers campaigns that are both engaging and effective, and her curiosity is what keeps her looking for the next angle that connects a client with the buyers who matter most.
On any given weekend, she might be 40 feet underwater as a certified diver, hunting for thrift store gems, making art, or exploring somewhere new in Virginia.
“Paid media is where creativity, strategy, and data come together, and that's what makes it so exciting. I love the challenge of finding new ways to connect clients with the people who matter most, driving real leads, real customers, and real growth.”
–Jayda Slade,
Paid Media Manager
FILMMAKER
Matteo Banfo
Matteo is HALSTEAD's lead videographer and video editor and has been filming projects here for five years. An award-winning filmmaker with over 10 years of experience and a client list that includes Nike, BASF, American Express, Ferrari, and Max Mara, he builds the authority piece no other asset can: showing a buyer the craftsmanship and the people behind a company long before they ever pick up the phone. Other than being one of the very few Italians incapable of cooking anything, he handles everything from writing through shooting and editing.
When he's not writing, shooting, or editing you'll find him playing with his family, on top of a mountain, or the two things together.
“I’ve helped contractors and industry professionals across the country tell their story through high-quality videography. The project manager and I will handle all of the details from organizing the best site to shoot to prepping you and your team to incorporate drone footage and time-lapse videos.”
–Matteo Banfo,
Filmmaker
STRUGGLE TO TRUST YOUR LEADS WITH MOST MARKETERS?
Discover the marketing system that hardworking lawn, landscape, and outdoor living professionals trust their business with.
STOP THE MADNESS
Your Road to Legacy Starts Here
Find stability in an ever-changing market with industry experts who understand you and your business.
“With HALSTEAD we have a constant conversation: How’s it going? Do we want to change anything? Are we marketing to the right people? For me, it’s like they’re the marketing arm of my business.”
— Mike Kowalski, Great Outdoors
“…with HALSTEAD, our business has literally doubled. That would not have been the case without the things that we have—the website, the brochure, and the video.”
— Brian Thomas Shernce, BTS Landscaping
“The way they put together their details in the marketing program and the thoroughness of it has just really created absolutely non-stop leads for us…”
— Ron Duhamel, Firesky Outdoors