FORTUNE 500 EXPERIENCE MEETS LANDSCAPE INDUSTRY EXPERTISE
A team that knows the lawn, landscape, and outdoor living industries, inside-out.
THE DIFFERENCE IS SPECIALIZATION
Business Growth Fueled by Proven Systems & Strong Partnerships
A truly unique combination of skillsets, disciplines, and experience is at the heart of HALSTEAD. Led by a husband and wife leadership team that combines over 20 years of multi-channel design/build industry experience with Fortune 500 marketing, sales, and project management experience, HALSTEAD is client-focused from the ground up. Yes, we’ve flipped the traditional agency model on its head in many ways. The best part? We don’t believe in shuffling our clients from account manager to account manager while your business goals get lost in the chaos.
OUR CORE VALUES
Where We Stand
Partnerships
We relate to our clients as partners. We work with, and because of our clients. Co-owning their goals and successes, just as we share in our colleagues’ wins. We connect with our clients, and team members, with mutual trust and respect, as well as effective collaboration every step of the way. We focus on staying in communication, anticipating needs and opportunities, and challenging each other’s thinking and expectations.
Results
We strive for a balance of beauty and effectiveness. Focusing on results that truly matter to the client. The bottom line is always top-of-mind. Leads, conversions rather than checking the box on a lot of tasks. Trend lines move up through creativity and ongoing optimization.
Dependability
We over deliver on our promises and go above and beyond to add unanticipated value to our clients. We often demand more of ourselves than our clients do. We pay attention to the details, because the magic is always in the smallest details.
Action Over Perfection
We win by acting often, regularly, and quickly. Analysis paralysis and perfection are the killers of growth and innovation. We recognize the destination is indeed a journey, however there are checkpoints in the journey that need to be shipped and done swiftly. With adequate planning, research, and discussion, the last 5% can’t be the roadblock.
Curiosity
Curiosity fuels our marketing strategies and execution, as well as our conversations with each other, and with clients. It motivates us to keep learning. There is always a better way. Always be researching, experimenting, and listening to find out what it is, by diving deep beyond the surface, beyond requests, beyond statements, going past the “what” or the “when” to get at the “how” and the “why.”
TRUSTED BY THE BEST IN THE INDUSTRY
Meet Our Team
Derived from project-based, cutting-edge big business talent management principles, we know the best talent isn't limited to a zip code or a city, especially when looking for deep industry or skill expertise. We've modeled our business to this understanding. Using a distributed workforce, our team is comprised of talented, passionate, and knowledgeable professionals that reside all over the U.S.
CO-OWNER
Corey Halstead
Born into the landscape industry, Corey began working in commercial landscape maintenance at the early age of 14 in his uncle's business. Transitioning to the landscape and pool construction side in his early 20s, Corey worked his way from installation crew member to project manager and design/sales roles, eventually switching to the product side of the industry with pavers and walls. Settling into sales and marketing responsibilities in latter roles, Corey combines his hands-on industry experience, with a unique understanding of both the B2B and B2C channels in the business. With over 8 years driving measurable marketing ROI for leading landscape contractors and pool builders, garden center and hardscape dealers, and outdoor living building product manufacturers, Corey heads up sales, marketing, and education at HALSTEAD.
“I believe the core of successful businesses that do great work, achieve things bigger than the sum of its parts, are its people. In my 25+ years in the landscape industry, watching and learning, I think recruiting and people management have largely been neglected—the “labor crisis” has been manufactured from within.”
–Corey Halstead,
Co-owner
CO-OWNER
Anna Halstead
Fortune 500/Global 100 consulting experience meets the design/build and landscape industries. Before leaving her role in management consulting at leading Global consulting firm Accenture to join HALSTEAD full-time, Anna worked extensively in sales and marketing leadership roles in the TV/cable industry. Fueled by an extensive background in process management, consulting, and sales and marketing for hundreds of high-profile clients, Anna brings her corporate growth experience to the landscape industry, responsible for hundreds of successful marketing case studies over her time at HALSTEAD.
“Investing in branding is like investing in your personal character—it puts you in front of the line and opens doors to better opportunities. Like all good things that take time and aren’t quick fixes, branding is the best overall investment.”
–Anna Halstead,
Co-owner
VP, CUSTOMER EXPERIENCE & DELIVERY
Tracy Hart
Overseeing the Project Management and Delivery Teams, Tracy ensures best practices are shared from the services and results that our clients deserve — to how we communicate with clients. Behind the scenes, Tracy is connecting the dots between teams; identifying and implementing training opportunities; reviewing new options and services; regularly driving expectations up; and ultimately and most importantly, helping to deliver continuously increasing amazing above-and-beyond experience and results to our clients. Tracy has dual degrees in mathematics and art and a background in marketing and analytics. She has 20 years in school teaching and marketing, along with a skilled eye for design. When she’s not working, Tracy’s spending time practicing yoga & meditation or hanging out with her husband Brian and her mini poodle Kosar.
“Working as a team, we develop a custom strategy for each client. Everyone on the HALSTEAD team has a different skill set, a unique perspective, and is driven to deliver the highest level of results. We’re always excited to share the strategy with the client.”
–Tracy Hart,
VP, Customer Experience & Delivery
SENIOR MANAGER, IT & SEO
Shane Thomas
After 21 years in IT-related roles, which include supporting and leading efforts in website technical support and SEO, Shane now leads operations resource planning and IT support, Shane works with the Project Management team for website builds, paid media, content writing, SEO, go-lives, and other marketing efforts, from a resource, technical, and capability standpoint - to ensure timelines are met and results are always trending up. He leads with a high attention to detail, deep technical experience, and a passion for results. He Lives in Florida with his wife and four dogs.
“It’s often the seemingly small details that have the most profound impact on results. I enjoy diving deep into the analytics to see what’s working and find ways to enhance our efforts so our clients get the best results possible.”
–Shane Thomas,
Senior Manager, IT & SEO
SENIOR PROJECT MANAGER
Lauren Cullnan
With almost 15 years in various marketing capacities, at HALSTEAD, Lauren oversees clients and other project managers. As a Senior in her role, she manages processes and communications and is always looking to optimize how, what, and when we deliver. Before HALSTEAD, Lauren’s previous experience included overseeing ad spends more than $750,000 and managing creative efforts, including websites, ads, and videography. She is a natural at organizing, communicating, and passionate about proactive planning as well as problem-solving. She is based in the suburbs of Chicago with her husband and two sons. In her free time, Lauren loves to spend time outdoors with her family and explore new local restaurants.
“Every HALSTEAD team member’s voice matters, no matter their role or title. Knowing all ideas are valued makes everyone comfortable sharing their thoughts. We end up learning a lot from each other, and it helps us create effective strategies that are developed from a blend of unique perspectives. It’s something special.”
–Lauren Cullnan,
Senior Project Manager
PROJECT MANAGER
Kelsey Blomquist-Wright
Prior to HALSTEAD, Kelsey mastered marketing in several related roles, including 6 years at two other creative marketing firms. Before that digital marketing deep dive, Kelsey spent 7 years traveling the country producing world-class events (hello Super Bowl)! With her passion for creative marketing, a vast background in consumer-focused marketing, and education from the University of Hawaii, Kelsey brings a wide array of experience and tenure to the project management position, ready to help HALSTEAD clients achieve stability, growth, and legacy! When not in the virtual office, this self-proclaimed 'foodie' enjoys the Florida outdoor life (fishing, boating, beaching) with her husband and two Goldendoodles, Chloe & Basil.
“I love working with our clients to bring their marketing visions to life through unique & creative website design. Watching a website transform, perform well & aid our clients in growing their business, makes this position so rewarding.”
–Kelsey Blomquist-Wright,
Project Manager
PROJECT MANAGER
Ellie Troughton
Ellie is passionate about creating marketing strategies that provide real value to consumers and drive tangible results. She thrives on understanding the unique needs of clients and implementing marketing systems that truly move the needle. Ellie's experience includes six years in various marketing disciplines, which includes successfully managing comprehensive marketing campaigns and leading initiatives that enhance client engagement for increased results. Holding a Bachelor of Arts in English from the University of Dayton and experience in copywriting, her passion for storytelling is combined with a strategic approach to marketing. Outside of work, she enjoys cooking, reading, and hanging out with her cat, Kenny.
“For me, marketing isn't just about ticking boxes; it's about identifying the unique value a business offers and crafting strategies to effectively communicate that value to the consumer.”
–Ellie Troughton,
Project Manager
PROJECT MANAGER
Giuseppe Scandariato
With a dynamic background that spans over 12 years in marketing and communications, at HALSTEAD Giuseppe leads clients with a wealth of marketing experience. Specializing in bridging the gap between creative vision and strategic execution, Giuseppe excels at steering one-time and recurring projects to fruition, ensuring every goal is not just met but exceeded. Before joining HALSTEAD, Giuseppe’s journey included pivotal roles in sustainable brands, interior design, fashion, and tech startups, and managing significant e-commerce growth initiatives. His experience includes social media, email marketing, events, co-op marketing, content/copy management, photography, Google Ads, Affiliate Marketing, management, and PR. With a keen eye for detail and a passion for innovative problem-solving, he thrives on enhancing efficiency and fostering collaborative success within teams. Outside of work, Giuseppe enjoys exploring the outdoors, whether he's hiking through mountain trails or journeying to new cities and countries. He also takes pleasure in savoring the culinary delights of international cuisines. Giuseppe is based out of Staten Island, NY.
“Great projects aren't just about meeting deadlines; they're about pushing boundaries, learning from every challenge, and building something truly memorable together. At HALSTEAD, we're not just a team; we're architects of innovation, driven by diversity of thought and united by a common goal to exceed expectations. That collaborative spirit is what excites me every day.”
–Giuseppe Scandariato,
Project Manager
LEAD COPYWRITER, EDITOR & STORYBRAND GUIDE
Alissa Klenk
At HALSTEAD, Alissa creates unique, client-specific written content for blogs and social media accounts. Alissa has over fifteen years of experience in web content creation and writing, including time spent in newspaper journalism and editing. She has a bachelor’s degree in English Language & Literature from the University of Northern Iowa. In her spare time, she enjoys traveling and seeking out new adventures!
“In-depth research is essential to effective copywriting. Monitoring what’s actually important to customers, not what you think is important, helps you have a laser focus on what sets your company apart from the competition. We create a brand voice and tone that’s uniquely yours and ensure consistency across every channel—not just on your website.”
–Alissa Klenk,
Lead Copywriter & Editor
COPYWRITER & CONTENT MANAGER
Andrea Pejoska
With a distinguished writing career spanning over 8 years, including a notable tenure with HALSTEAD from 2017 to 2019, Andrea embodies the fusion of creativity and strategic insight. Bringing a deep understanding of content creation and management for the outdoor living industry, Andrea has harnessed the power of words to elevate brand narratives and drive meaningful engagement. At HALSTEAD, Andrea’s expertise not only enriches the company's content but also guides its strategic direction. In her spare time, she enjoys traveling and spending time outdoors with her husband and daughter.
“The most stirring and effective marketing stories are born from the harmonious interplay of a dedicated team’s talents. Working alongside HALSTEAD’S ensemble of creatives, strategists, and visionaries has been a masterclass in teamwork. Together, we've melded individual strengths and diverse perspectives into a unified force, enabling us to sculpt narratives that don't just reach audiences in the landscape industry, but resonate with them on a profound level.”
–Andrea Pejoska,
Copywriter & Content Manager
SENIOR WEBSITE DESIGNER
Bethany Aeckersberg
Before HALSTEAD, Bethany spent over six years crafting engaging and strategic websites that convert. She has successfully tackled diverse design challenges throughout her career, demonstrating adaptability and an innate ability to produce outstanding website designs across various platforms. The team and our clients can sense pride in her attention to detail, which has consistently allowed her to transform basic concepts into visually striking creations that adhere to established design principles while pushing design boundaries. Comfortable in Adobe Suite including Premiere Pro, Adobe Rush, and others, CSS HTML, and plugins, Bethany’s skills range from technical, SEO, and clearly, design! Originally from Canada, and now residing in Arizona, Bethany loves hiking and spending time outdoors with her husband and dog, frequenting her favorite coffee shops, browsing bookstores, and staying up to date with current design trends.
"I feel so honored to have the opportunity to tell peoples stories through the lens of design, and having the chance to create an online home for our clients that can convey the heart and the value of their business is something I’ve always been passionate about. I love designing websites that are not only visually enticing, but evoke a sense of community and connection.”
–Bethany Aeckersberg,
Senior Website Designer
SENIOR WEBSITE DESIGNER
Dani Cervantes
Prior to HALSTEAD, Daniela designed and built over 100 websites and worked with dozens of clients and numerous web design agencies. Her passion for merging strategy and aesthetics is obvious with her proven track record for designing beautiful, unique, and compelling websites that meet design principles, evoke emotion, engage users, and lead to high conversion rates. Daniela enjoys personal development and wellness and is continually nurturing her mindset and self-growth. As a resident of New York City, she spends her free time discovering new places, spending time outdoors, picnics, hiking, practicing yoga and breath work, and much more.
"Your website is the digital storefront of your business, and its design is the first impression you make on the world. It has the power to captivate, engage, and compel the world to step inside your unique world of possibilities."
–Dani Cervantes,
Senior Website Designer
WEBSITE DESIGNER
Matej Robar
Matej has designed the many websites that HALSTEAD has delivered over the last several years. With his prior design experience, combined with his incredibly deep knowledge of the Outdoor Living Design/Build industry, Matej is an integral part of website design strategy and go-live preparation. His passion is to create websites that are not only beautiful on every device, but sites that can also be found, tell a story, and resonate with the right audience. Matej’s meticulous approach to perfected, functioning websites is balanced with his SEO implementation on new website builds.
“The website is at the heart of every marketing effort; therefore, it should always be intentionally designed with this purpose in mind. I am proud to be a part of a team that is as passionate about this as I am.”
–Matej Robar,
Website Designer
WEBSITE AND GRAPHIC DESIGNER
Olivia Mello
After graduating with an English Writing & Communications degree, Liv began working as a marketer and office manager which led her to develop her passion and skills in graphic and web design. Her expertise in Squarespace for over three years, and graphic design skills, combined with her extensive knowledge of SEO, helps Olivia deliver modern, unique, and user-friendly HALSTEAD websites and graphics. When she’s not working, she’s traveling, working on her film script, or spending time with friends and family in Massachusetts.
"Clients should think of their custom-built website as a virtual storefront to showcase their best work. Every brand, even within the same industry, is unique and the most rewarding part of my job is finding that differentiator, letting it shine through the design, and watching our clients become truly proud of their new online presence."
–Olivia Mello,
Website & Graphic Designer
PAID MEDIA MANAGER
Elizabeth Wasserman
Elizabeth brings years of diverse digital marketing experience to HALSTEAD. She works heavily in the Meta Business Suite and Google Ads. Elizabeth's expertise shines when analyzing and optimizing Google Ads to drive leads. Before HALSTEAD, Elizabeth had agency experience where she focused on all agency and client digital management efforts and client happiness while leading a team of developers and designers. Elizabeth calls Northwest Montana home, where she loves running, hiking, and skiing.
“Our marketing efforts don't exist in a silo. It's essential to consider the full picture when making any decisions. Working together as a team and collaborating leads to measurable results.”
–Elizabeth Wasserman,
Paid Media Manager
VIDEOGRAPHER
Nikolai Berger
Nikolai, based in New York, is a filmmaker/Journalist. He started his career in Rome, Italy, and worked for clients such as Al Jazeera, Juventus, American Express, Nautical Channel, and other private clients. His true passion is for the craft of filmmaking in all of its forms. He believes there’s always a story to tell and to share; what better way than to do it visually!
“I love what I do and being able to meet creative and ambitious people. I love capturing quality content and finding the best way to tell somebody’s story. We’re all here to build and create things that enrich people’s lives. Just to be a part of that atmosphere or growth and to have the opportunity to showcase people’s hard work, their wonderful personality, and even their works of art has been a joyful ride.”
–Nikolai Berger,
Videographer
FILMMAKER
Matteo Banfo
At HALSTEAD, Matteo is our lead videographer and video editor and has been filming projects for HALSTEAD for five years. Other than being one of the very few Italians incapable of cooking anything, Matteo is an award-winning filmmaker with over 10 years of experience. He has worked with numerous clients, including Nike, BASF, American Express, Ferrari, Sumitomo, and Max Mara. When he’s not busy writing, shooting, or editing you’ll probably find him playing with his family, on top of a mountain, or the two things together.
“I’ve helped contractors and industry professionals across the country tell their story through high-quality videography. The project manager and I will handle all of the details from organizing the best site to shoot to prepping you and your team to incorporate drone footage and time-lapse videos.”
–Matteo Banfo,
Filmmaker
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STOP THE MADNESS
Your Road to Legacy Starts Here
“With HALSTEAD we have a constant conversation: How’s it going? Do we want to change anything? Are we marketing to the right people? For me, it’s like they’re the marketing arm of my business.”
— Mike Kowalski, Great Outdoors
Find stability in an ever-changing market with industry experts who understand you and your business.
“…with HALSTEAD, our business has literally doubled. That would not have been the case without the things that we have—the website, the brochure, and the video.”
— Brian Thomas Shernce, BTS Landscaping
“The way they put together their details in the marketing program and the thoroughness of it has just really created absolutely non-stop leads for us…”
— Ron Duhamel, Firesky Outdoors