Halstead Media helps small businesses grow with small business marketing, SEO, website design, and marketing consulting

Facebook and Instagram Ads for the DEsign/build industry.

Targeted results.


Whether you’re a manufacturer looking to personalize campaign messaging for B2B and B2C audiences, or a contractor seeking the attention of high-income homeowners, paid social campaigns are a key element for reaching the right people, at the right time, for the best cost.






It begins with keyword and demographics research, it moves to content strategy and creative production, and then it all goes live. And that’s just the start. Because the plethora of insights and performance metrics that these social ads provide allow us to constantly evolve and revise your landscape/hardscape ads so they’re reaching the absolute best consumers — ensuring that you’re getting the most from your ad dollars.

In fact, Facebook and Instagram Ads are now the most economical forms of advertising available. We work with design/builds, dealers, and building product manufacturers that run the full scale of sizes and budgets, starting with those spending just $500/month plus $500 for ad management and scaling into large-scale, international campaigns.




Landscape marketing ideas in Los Angeles CA

Strategic Funnel Approach

Depending on the ad budget of your design/build company, we’ll recommend some kind of funnel or progression of ads based on the consumer journey. For example, first we’ll create an ad that introduces you to your target consumer with an image of your latest finished hardscape project. Then, using the platform’s analytic tools, we’ll target users who showed interest in that ad with more specific and detailed ads. Then, from those who show even more interest, we’ll close the sale, giving them an exclusive offer, a quote, or something else that acts as a serious call to action. This way, your ads are reaching the right people with the right messaging along their purchase path.

Facebook Ads - innovative landscape marketing in Oakland CA

Finding Your Audience

We know your design/build business has a specific target customer market in mind. But when it comes to identifying that target on social media, we may go about finding them in several, often unexpected ways. But just trust us. Targeting interests like fine jewelry may seem irrelevant to landscaping, but it helps us know that an individual has a high income, which is in fact part of your target. Sometimes, your target may be on one platform more than the other. Like manufacturers tend to reach contractors better on Instagram. We’ll do all the necessary research to ensure you’re advertising on the most effective platforms. And, while we build audiences full of new leads, we also can reach specific lists of people using your file of email addresses, names, and phone numbers for super specific, retargeting messaging.

Home improvement marketing in NY with instagram ads

Test. Learn. Improve. Repeat.

When we create a social ad campaign, we go all in. Campaigns often have over 20 ads — and that’s just for one target audience and a couple of hardscape services! We do this so that we can evaluate, in real time, which ads are performing best. That way, we can reallocate your budget and put it behind the strongest pieces. Ensuring the best is what’s being seen. Facebook and Instagram also allow us to change pictures and buttons, goals, links and text, all to tinker with effectiveness and improve results. And speaking of results? We track all the metrics that are relevant to your campaign goals to make sure we’re hitting all the marks out of the park. We can even use your ads in conjunction with SEO to find even more data and get maximum exposure!

Landscaping marketing ideas in California, including Los Angeles and Oakland CA

We Work With You

When you work with Halstead Media, you know exactly where your advertising money is going. We use your social platform’s ad account for 100% transparency. You can always log in and see performance, anytime. And as part of our commitment to keeping you involved with the process, we explain what we’re doing for your design/build company every step of the way. And it doesn’t hurt that we can help you create content with our professional videographers, photographers, and drone video operators.

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“Immediately it was clear that [Halstead] was different…what really clinched it for me was their intimate knowledge of the landscaping industry and unique understanding of our customers and the process in which they make a decision…Halstead has turned around how we present ourselves to prospects and greatly improved our conversion of them into customers. I highly recommend them!

— Brian kallmeyer, general manager, Unilock NY


> Featured Excerpt From Our Blog

Making sense of Facebook audience insights for your business

... Quality data about your customers and potential customers is key to running a successful business. In days past, collecting this sort of information was a time-consuming process involving weeks of gathering data through surveys and questionnaires and then transcribing that research into readable charts and reports. Design/build companies that could afford this sort of research paid a small fortune for it, because they knew how valuable it was for their business in order to modify their products, services and advertising to better attract and satisfy their clientele.

Now this sort of information is readily available: fully compiled and ready to work with, provided you know how to read and use it...

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“The first marketing company that I have worked with that provided substantial results within a few months. They are professional and extremely proficient. I recommend them highly.”

— Drew Shepherd, owner, Magic Landscaping in NJ



A Selection of Our Clients


Get in touch. 

We invite you to explore the difference that working with an agency that specializes in one industry—your industry—can make on your experience and business marketing results. Our founders bring a mix of over 20 years of design/build industry experience and Global 500 consulting expertise together under one roof. We listen, we care, and most of all, we deliver results across the dedicated sales channels that drive the home construction industry.

Let’s schedule a chat and learn some more about each other. Either submit your information via the form, or alternatively schedule a call directly to our calendar or send a text.

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