Google Ads That Connect You to High-Intent Buyers in Seconds
Search is the moment your highest-intent buyers raise their hand. We make sure you’re the company they find first.
Halstead manages some of the most advanced Google Ads programs in the landscape and outdoor-living industry—engineered to attract higher-value work and eliminate wasted spend.
Trusted Across the Outdoor-Living Industry
Google Partner
Certified
145+ active
campaigns managed
30+ states served
across the U.S.
The Truth About Google Ads in the Landscaping Industry
Google Ads works beautifully—until you’re in a competitive market where every click costs $10–$35 and every contractor is bidding on the same keywords.
Most campaigns fail because the strategy doesn’t match the buyer’s intent. Google isn’t the problem. Misalignment is. When your keywords, message, and service mix don’t line up, your budget disappears.
Common Issues We Fix:
What Your Buyers Actually Search Before Hiring a Landscape Company
Your ideal customers tell you exactly what they want—by typing it into Google. A few of the high-intent searches we engineer campaigns around:
“landscape design company near me”
“pool builders in [city]”
“outdoor kitchen contractor”
“drainage solutions near me”
“commercial landscape maintenance contract”
Every keyword carries intent. Every intent shapes the ad. Every ad shapes the quality of the conversation you receive.
Why Google Ads Matter in the Halstead System
Google isn’t just another channel. It’s the moment of truth in your marketing system—the point where interest turns into action. Google captures demand the moment it happens.
Google strengthens
Meta Retargeting
SEO Click-Through Rates
Branded Search
Website Conversions
Recruiting Visibility
Lead Quality and Close Rates
Pipeline Predictability
Meta Retargeting SEO Click-Through Rates Branded Search Website Conversions Recruiting Visibility Lead Quality and Close Rates Pipeline Predictability
The Google Ads Stability System
High-performing Google Ads accounts don’t happen by chance. They’re engineered through a predictable framework we call The Google Ads Stability System. This is how Google Ads become stable, predictable, and profitable—not volatile:
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Aligning your services with how buyers actually search.
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Exact and phrase match focused on high-value, high-intent terms.
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Negative keywords, geo filters, and exclusion layers that remove DIYers, job seekers, and unrelated services.
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Budgets that adjust with workload, service mix, and seasonal booking windows.
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Landing pages built for clarity, speed, and action.
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Daily optimization based on cost trends, competition, and impression share.
Halstead Google Ads Performance at a Glance
Active Campaigns
145
Benchmark: Most agencies manage fewer than 10 in this vertical.
What it means: We operate at a scale that reveals real trends—not theories—allowing constant refinement based on market behavior across the country.
Average Cost per Conversion
$87
Benchmark: $120–$300+ is typical for design/build and outdoor living.
What it means: Your budget focuses on real opportunities, not wasted clicks.
Average Conversion Rate
9.17%
Benchmark: Home-services average is 3–7%.
What it means: Your campaigns perform in the top tier of the industry, driven by intent mapping and message alignment.
Average Cost per Click
$8.05
Benchmark: Landscape and outdoor-living CPCs often range from $12–$35+.
What it means: Highly efficient traffic that reduces acquisition costs without sacrificing quality.
Average Click-Through Rate
5.08%
Benchmark: The industry norm is 3–4%.
What it means: Your ads consistently speak to what buyers are actively searching for.
Google Partner Certified
Yes
Benchmark: Only a small segment of agencies meet the performance and spend thresholds.
What it means: Your account is managed with platform-level best practices and priority insights.
States with Live Campaigns
30+
Benchmark: Most agencies operate in 3–5.
What it means: You benefit from what works in competitive, high-value markets across the country.
Targeting Built for High-Value Work
Your highest-value projects come from buyers with the clearest intent. Your budget stops chasing clicks—and starts generating real opportunities.
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Homeowners searching for exactly what you build
Pool buyers comparing contractors
Commercial clients reviewing vendors
People ready to schedule, not just browse
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Exact + phrase match precision
High-intent keyword clusters
In-market audiences
ZIP-level geo targeting
CRM and list-based audiences
Exclusions to eliminate low-quality traffic
Ads and Landing Pages That Convert Like They Should
Your ad earns the click. Your landing page earns the call. Relevance wins—and we engineer relevance.
We build experiences that:
Match the exact search phrase
Highlight your strongest projects
Present awards, certifications, and trust signals instantly
Load fast on mobile
Make scheduling frictionless
Trigger automation and follow-up
Improve Quality Score to reduce costs
One Clear Message. Infinite Marketing Possibilities.
Here’s what happens when Google Ads are built on clarity, intent, and precision:
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GoldGlo Landscapes
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Premier Gunite Pools
What Landscape & Outdoor-Living Companies Usually Ask About Google Ads
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Yes. High-intent buyers almost always begin on Google when researching pools or major outdoor projects. With the right targeting and messaging, these searches consistently convert into qualified consultations.
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Competition drives up CPCs, especially for design/build terms. The cost becomes manageable when campaigns eliminate irrelevant traffic and tightly match intent. Once aligned, your cost per conversion drops even in high-cost markets.
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Yes. It protects your brand from competitors and ensures you control the first impression. Branded campaigns also improve account-wide efficiency and lower costs.
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Absolutely. Even the best ad cannot overcome a page that loads slowly or lacks clarity. Strong, search-aligned landing pages typically double or triple conversion performance.
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Industry-specific negative keywords and intent filters remove low-quality searches before they reach your ads. This keeps your spend focused on real buyers instead of researchers or applicants. It’s one of the biggest drivers of better lead quality.
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Traffic begins immediately, and leads often come in within days. Full optimization develops over the first 30–90 days as the system refines targeting and improves Quality Scores. Results stabilize and strengthen steadily as data compounds.
Google Ads Inside the Halstead Marketing System
Every service is connected. Every campaign supports your growth. Google performs best when every service works together.
Your Search Traffic Is Happening With or Without You
When people search for your services today, someone will win the click.
Let’s make sure it’s you.
