BRAND STRATEGY
Winging it isn’t working. You need a plan.
Tired of riding out the highs and lows in your business, jumping across various marketing efforts in an attempt to find stability? Say goodbye to ambiguity by implementing a proven strategy developed by lawn, landscape, and outdoor living experts.
Getting started is easy.
You’ll appreciate the smooth and efficient process for sharing all the needed information with our team. After years of working with hundreds of landscape contractors, we make it easy for you to share access to your social accounts, send your images and videos, and provide all the information needed to define your brand and start growing your business.
Build Your Brand
Struggling to attract qualified leads? You may not have effective branding in place. Create a memorable and compelling brand that resonates with your target audience. Eliminate confusion, transform your website, and reflect your unique value across every platform.
Laser-Focused Messaging
Ensure your content resonates with your target audience with the help of professional content creators, including writers, editors, photographers, and filmmakers. Tell your story and create an emotional connection with your target audience.
Maintain Consistency
Your brand should be easily recognizable across every marketing channel, from your website and blog to your social media accounts and everything in between. With a clearly defined voice and tone, and consistent brand imagery that is uniquely yours, you’ll establish a strong and memorable identity.
AUTOMATED BRANDING IN EVERYTHING WE DO
Branding isn’t a standalone service. Our branding runs deep beyond the surface.
Branding is in the blood of our marketing. What does that mean? Nearly every piece of content we touch will have your unique brand styles injected into the finished product.
Website Design
Complimentary font families, page backgrounds, graphics & icons
Brand colors
Copy in your tone of voice
Facebook and Google Ads
Images that align with your brand
Consistent content across platforms
Copy in your tone of voice
Recruiting
Speaking about your company in your job descriptions, that tells your story, brings your brand to life.
Videography
Brand colors and overlay text styling
A story that expresses your company culture and values
NEW BRAND & LOGO DEVELOPMENT
Our streamlined brand package provides everything you need to establish a cohesive identity.
Brand packages are delivered in six weeks or less from kickoff!
Standard & Revserse Logos
Your logo export bundle includes a standard logo for use on light backgrounds and a reverse logo for dark backgrounds, exported in the major file types for all marketing materials from digital assets like websites and social media, to vehicle wrapping and print ads.
Background Textures
Our team carefully selects background textures that complement your brand colors, adding depth and personality to your website. This thoughtful approach not only enhances the overall aesthetics but also reinforces brand recall and connection with your audience.
Brand Color Guide
By extracting key colors and elements from your logo, we create a visually cohesive palette that forms the basis for your entire brand representation. This color guide becomes the guiding principle in our website builds and all future marketing collateral.
Social Media Assets
Our meticulous attention to maintaining a consistent visual language ensures that your brand is not only seen but also remembered in a way that resonates with your target audience.
At HALSTEAD, we want to see your business succeed just as much as you do.
This is why we work closely with you to develop a customized system for your business needs, with plans starting at $4,300 monthly, plus ad spend.
STABILITY
BRANDING
GROWTH
LEGACY
BRANDING, SEO & MORE
ZLM Services
BRAND & MESSAGING, META ADS, & MORE
LANDWORX
Expert Advice & Business Tips
Explore the Resource Hub
BACKED BY EXPERIENCE
Work with an agency that knows the lawn, landscape, and outdoor living industry.
Anna’s experience with Fortune 500 and Global 100 management consulting at the leading global consulting firm Accenture equipped her with invaluable corporate sales and marketing expertise. Her passion and grit for creating innovative marketing strategies that help business owners find stability, experience growth, and build a legacy make her a fearless leader and invaluable partner to countless landscape-industry businesses.
“Investing in branding is like investing in your personal character—it puts you in front of the line and opens doors to better opportunities. Like all good things that take time and aren’t quick fixes, branding is the best overall investment.”
–Anna Halstead,
Co-Owner
WHAT TO EXPECT
So, what happens next?
Chat about your goals
Fill out the form to book a no-strings-attached 45-minute consultation where we’ll talk about your marketing needs, business goals, and if we’re a good fit for you.
Discover your custom system
After your consultation, our team will create a marketing system and long-term plan, which we’ll present via Zoom.
Invest in your business
Once you decide to proceed with your marketing system, you’ll sign an agreement and make your initial payment.
Kick off your new system
Next, we’ll kick off your system with a deep kick-off call where we’ll share access to your real-time dashboard so you can track everything.
STOP THE MADNESS
Your Road to Legacy Starts Here
Find stability in an ever-changing market with industry experts who understand you and your business.
“With HALSTEAD we have a constant conversation: How’s it going? Do we want to change anything? Are we marketing to the right people? For me, it’s like they’re the marketing arm of my business.”
— Mike Kowalski, Go Great Outdoors
“…with HALSTEAD, our business has literally doubled. That would not have been the case without the things that we have—the website, the brochure, and the video.”
— Brian Thomas Shernce, BTS Landscaping
“The way they put together their details in the marketing program and the thoroughness of it has just really created absolutely non-stop leads for us…”
— Ron Duhamel, Firesky Outdoors