The 2027 Outlook:
What Landscape Owners Told Us
What landscape owners wanted in 2026, what got in the way, what they did about it, and what they're planning next.
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WHAT CHANGES AS COMPANIES SCALE
The problems don’t get bigger. They change.
For smaller companies, the issues sound familiar. Leads that don't close. Marketing that costs more than it returns. An owner answering the weekend phones because nobody else will.
At $8M and up, the topics shift. Software that doesn't talk to each other. Maintenance revenue that isn't keeping pace with install. Sales teams being built for the first time. Acquisitions being folded in.
Six sections. One comparison.
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01
Demand Generation
Owners are getting pickier about the work.
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02
Pipeline Management
Winning the job is getting harder to predict.
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03
Connected Infrastructure
The software keeps multiplying.
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04
Revenue Visibility & Predictability
Busy all year, and still watching the bank account.
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05
Growth Leadership & Control
Growth keeps landing on the same few people.
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06
Where Owners Are Headed in 2027
What owners say they're planning.
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The one revenue comparison
Larger companies ($8M+) against smaller ones, topic by topic.
This report draws on Halstead's 2026 field research with landscape company owners and leaders. Quotes are anonymized, with names, companies and locations removed. Stats are counted by business, so no single company can tip a number. No figure is based on fewer than five businesses.
A note from our founder
I've spent more than 25 years in this industry, and every week we sit down with landscape owners to talk through their plans and their problems. This year we pulled together what we learned. The problems don't simply get bigger as a company grows. They change. As you plan 2027, this is what your peers told us.
Get the 2027 Outlook.
What landscape owners are dealing with, what they're changing, and where they're headed next.