From there, and then monthly, we created blog content geared to those keywords and of course, locations. Locations were chosen primarily by desired service locations combined with population and average household income.
A few months later, the results were in. Above All was ranking for keywords in cities that were important. The results? 16% increase in traffic, year-over-year, for the same time period. All along, these posts were shared on Facebook and emailed to subscribers.
Now it was time to prepare for the website's transformation. Starting with the logo design, we gave Above All the new, sophisticated look & feel. Staying close to the original colors, we maintained circle in the previous logo. The final logo is elegant, professional, and high-end.
As for the website, the final new look for this design/build company is now revealed. The new websites represents the company’s now higher-end design and installation style. The projects are no longer lacking proper organization (projects were previously categorized by city rather than by type). A consistent sidebar which felt intrusive on pages in which a contact form in the sidebar was unnecessary is now gone. Fonts, colors, and text all represents the higher-end quality work that Above All is passionate about.