Case Study: Website Redesign for Adams Landscaping in NY

Website Redesign for Adams Landscaping in the Hudson Valley region of NY.

Adams Landscaping—part of the Adams Fairacre Farms Backyard Businesses located in Poughkeepsie, NY—has been servicing the Hudson Valley region for over 50 years. Founded in the late 1960s, the company has many commercial and residential jobs under their belts. In addition to plantings and lawn installations, the Adams team offers waterscapes, patios, retaining walls, wood structures and more. 

Looking to improve their digital presence, Adams Landscaping engaged Halstead Media to redesign their current website. Seeking an updated, cleaner look, the Adams team was also hoping to build the new site on a more user-friendly platform to allow for easy updating. 

The Halstead Media team went to work, sifting through project photography and existing site content, carefully selecting the most powerful imagery and content for the new site. This content, combined with the newly designed custom graphics for section headers and calls-to-actions, works to deliver a fresh, modern look to a timeless business. An icon in the Hudson Valley region of NY, Adams Landscaping continues to deliver quality workmanship and great customer service. And now with a new website that matches their standards. 

Capabilities Used:

  • Website Design

  • Customer Research

  • Buyer Persona Development

  • Marketing Strategy

  • SEO