Case Study: Website Redesign, SEO, & Content Marketing for a Home Remodeling/Landscaping Company in PA
Blackwood & Associates, based out of Canonsburg, PA, contacted Halstead Media with two goals in mind: to transform their website style and to increase the company's revenue.
Case Study: Transformation of a website for Blackwood & Associates in Canonsburg, PA (Home Remodeling and Landscaping) Halstead Media and Blackwood worked together to identify current website challenges. As a home remodeling and landscape design/build company, a key website messaging problem was an unbalanced, heavy focus on landscaping with very subtle mentions of home remodeling. Other areas for opportunities included an updated website design, calls to action (for lead conversion) and a lack of blog. Most importantly, the website didn't rank anywhere close to first page for important keywords like home remodeling in its own county: Allegheny.
The first step in making sure the new website would look better and attract more visitors was to understand more about Blackwood's target customers. This was done through learning about the type of projects that Blackwood enjoyed doing and wanted to sell more of. Halstead Media then researched demographics of the region and nailed down the top three counties of focus based on household and disposable income, population, and other key factors.
Related: How to attract a new type of customer.
During the website redesign process, Halstead Media collaborated with Blackwood on style preferences, imagery, and case studies. With careful reviews and time to understand the Blackwood identity, the new site was born. The end result was a site that represented the company and spoke in the language of prospects.
Halstead Media manages the SEO for Blackwood with a frequently updated blog and subscriptions as well as calls to action. Stay tuned for website traffic updates!