Case Study: Website Design, SEO, & Content Marketing for a Landscaping Company in NY
Harmony Hill Landscaping—an award-winning landscape design & build firm located in NY—creates comprehensive residential outdoor living spaces with all the comforts and style of indoor home. Specializing in features such as custom outdoor kitchens, gunite swimming pools, pergolas, and more, Harmony Hill handles all aspects of outdoor living design and construction.
Looking to increase their digital presence, Harmony Hill engaged Halstead Media to design an integrated marketing plan that would bring their offline reputation to the online world. Following a comprehensive search engine optimization audit and website health assessment, the construction marketing specialists at Halstead Media implemented their complete Contractor's Marketing System designed to increase website traffic, drive leads, increase close rates for new projects.
Included in the Contractor's Marketing System is everything needed for Harmony Hill's digital marketing needs. At the heart of the system was a newly redesigned website featuring a fully-responsive design, mobile-optimization, and content driven approach. Other elements in the system include content marketing via a regularly updated blog and long-form eBook offers, email marketing set-up and management, ongoing SEO, branding, strategy, design, project photography, social media management and advertising, and Google AdWords & PPC strategy and management. The system has resulted in a 500% increase in overall website traffic, with a focus on organic traffic growth which grew by 900%.
Analytics and Reporting
Buyer Persona Development
A testimonial from Harmony Hill Landscaping...
"Our company was in desperate need of a website makeover. Halstead Media Group created a site that allows potential customers to easily navigate through the pages and pictures to learn more about our company! More importantly, the SEO package is a must for driving customers to the site. Halstead Media Group connects us to an online customer base, which is essential for any business to thrive! Outstanding customer service and attention to detail make this company our go-to for all media needs!"