In the lawn, landscape, and outdoor living world, where impeccable aesthetics and customer demands intertwine, strategically allocating your marketing budget is crucial to propelling your highly successful business toward even more significant growth and brand recognition. Marketing is an investment that builds upon its success over time.

If you’re trying to decide whether to spend your landscape contracting business ad budget on either Facebook Ads or Google Ads, you may be approaching digital advertising with the wrong mindset. The question is not which to choose but how to leverage both to help you meet your business goals.

Running an effective Facebook Ads campaign looks different for landscape industry professionals than it does for other industries. Here we’ll highlight seven common mistakes that we see industry pros make when it comes to running Facebook ads