Case Study: Amendola Landscapes Website Redesign
Amendola Landscapes designs and builds landscapes and outdoor living spaces with an attention to detail, style, and high-quality craftsmanship that is unmatched in the industry. Located in Dutchess County, NY, they serve clients in the greater Hudson Valley region of NY. They came to Halstead Media looking to improve the online presence for their growing small business, hoping to both improve user experience on the website and their local search engine rankings. They were also looking to better communicate their landscape projects as complete "stories" rather than a bunch of individual photos.
With a redesign of the Amendola website clearly a priority, the design challenge we faced was maintaining the overall minimalistic style and feel of the company image, while still breeding new life and functionality into the site.
How We Helped
Carefully selecting project images to begin working with, our team started cleaning up photos and optimizing them for the new site. Gathering background information on the landscape projects slotted for the case study feature, our team produced magazine-style features, allowing prospects to better understand how their individual project would take shape. Utilizing custom graphics, professional editorial, and cutting edge technology, our team delivered a fully responsive, mobile-optimized website design for the great folks at Amendola Landscapes.
Designed to connect emotionally with the company's target customers, perform more efficiently in search engine results, and to help close more new project sales, AmendolaLandscapes.com is the new digital home for a great local landscaping and construction company in Dutchess County, NY.