Exscape Group
Scaling a Landscape Platform Through Strategic Acquisitions and Aligned Marketing
Exscape Group is a launchpad for landscaping brands across Ohio and beyond.
Formed through the initial combination of Exscape Designs and Green Impressions, Exscape Group has rapidly become a leading platform for growth-focused acquisitions in the landscape industry. Backed by BHMS Investments, the company now aims to add 4–10 brands per year and unify them under a shared vision of people-first leadership, operational excellence, and scalable marketing infrastructure.
The Challenge
With a portfolio that started with two distinctly different brands—one an established market leader, the other a growth-phase acquisition—Exscape Group needed a marketing strategy that could:
Respect existing brand equity while introducing holding company alignment
Launch foundational systems and SEO for newer companies
Coordinate messaging across a growing portfolio without creating friction
Build a scalable messaging playbook that future acquisitions could easily adopt
Our Approach
We implemented a dual-level marketing strategy: one tailored to the brand maturity of each company, and one coordinated at the Exscape Group level.
For Exscape Designs, we enhanced already successful Google Ads, Facebook Ads, and email campaigns to maintain its strong local presence and lead flow.
For Green Impressions, we established an SEO foundation and launched targeted paid campaigns to increase awareness and drive qualified leads in a new growth phase.
For Exscape Group, we built reporting systems that delivered visibility at both the individual brand and portfolio level, empowering leadership to make faster, data-informed decisions.
Challenges & Solutions
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Tailored digital marketing and SEO strategies for each brand’s current state, supported by a unified backend reporting infrastructure.
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A StoryBrand-driven messaging framework and campaign system that celebrates brand uniqueness while reinforcing Exscape Group’s core values of integrity, execution, and partnership.
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We created a repeatable marketing and messaging playbook, including brand rollout tiers, marketing platform integration, and campaign best practices.
The Holding Company Difference
What sets Exscape Group apart is its commitment to empowering acquired brands rather than absorbing them. This means:
Clear Visibility for Leadership
Portfolio-level dashboards and campaign reports keep leadership aligned on performance across all entities.
Unified Yet Flexible Messaging
Each company’s voice is preserved while benefitting from Exscape Group’s reputation and strategic oversight.
Scalable Marketing Infrastructure
From paid ads to SEO to email automation, systems are designed to be deployed quickly and adapted across brands.
Notable Outcomes
Exscape Designs maintained its strong lead flow and market dominance through high-performing paid media.
Exscape Group built a marketing ecosystem ready to support its next 4–5 acquisitions, projected to close by the end of the year.
Green Impressions gained traction with a new SEO presence and digital campaigns, setting a solid foundation for future success.
Ready to Unify and Scale Your Brand Portfolio?
Exscape Group is proof that growth through acquisition can be both fast and thoughtful. If you’re building a platform of brands and want to preserve what makes them special while aligning them under one scalable strategy, we’re here to help.
CASE STUDIES
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