Case Study: Website, SEO, & Content for a Landscape Architecture Company in NY
The Platinum Group—comprised of Platinum Site Development, Platinum Pools, and Platinum Horticulture—designs and builds some of the finest, most exclusive pools and landscapes on Long Island. In February 2016, they decided to make their online presence match their incredible offline reputation.
After attending a seminar at which Halstead spoke about the benefits of content-driven SEO, Platinum chose to work with Halstead Media to reinvent their digital marketing and create a strong online presence for their rapidly growing firm.
Based on a thorough analysis of their current website’s SEO performance, site architecture, and conversion rates, combined with knowledge of Platinum's growth plans and company goals, Halstead recommended a complete website redesign and the implementation of a content marketing strategy designed to drive traffic and convert qualified leads.
- Responsive Web Development
- Customer Research
- Buyer Persona Development
- Social Media
- Email Marketing
From the start, the Halstead team established a clear baseline from which future progress could be measured. Working quickly to beat the start of the landscaping season in Long Island, NY, Halstead was dedicated to a completely responsive, mobile-optimized website in just a couple of weeks.
After a few rounds of feedback and edits, Halstead delivered a site that let the photography and the firm’s work be the focus. Fueled at its core by a clean design and great content, the new digital presence works seamlessly with Platinum's offline brand integrity. We are thrilled to have the opportunity to design a new way for Long Island residents to find and learn about the amazing work that Anthony and the Platinum team design and build for their clients.
Halstead Media manages all Platinum's content production for the site's regularly updated blog, posts authentic and useful content to Platinum's social channels, and monitors—and regularly reports on—performance metrics. Search engine optimization (SEO) is at the heart of everything we do at Halstead Media, all of the content we create for Platinum is designed from the ground up for growing traffic, driving leads, and winning new customers.