Case Study: Water Garden/Landscape Lighting Contractor gets a new responsive website

Glencar Water Garden & Lighting Inc in NY has earned their place as one of the nation’s premier outdoor design and installation firms, specializing in custom water features and landscape lighting. As Master Certified Aquascape Contractors, the Glencar team takes their company's quality of work and reputation seriously. 

BEFORE: Glencar's website before the redesign

BEFORE: Glencar's website before the redesign

Glencar came to Halstead Media looking to improve their image and increase their online visibility. Ailed by a dated Wordpress website with numerous expired plug-ins and mobile-responsive issues, we knew it was time for a website that properly displayed the beautiful work that the skilled team at Glencar creates. The Halstead team went to work designing a fully-responsive website for the contractor with a timeless, SEO friendly design.

Built on the Squarespace platform, Glencar's new online home come in time for the 2016 outdoor living season. Halstead optimized their website out of the gates for local search in the NY region, registered Glencar as a local business with Google My Business, and help to announce the new site on social media. Although Halstead was not commissioned for monthly SEO and digital marketing services, the website's platform is content-ready for when the time comes that Glencar would like to flip on the lead generation switch. 

Keep up the great work building and lighting the finest water features in the NY region!

Capabilities Used:

  • Custom Website Design
  • Customer Research
  • Buyer Persona Development
  • Marketing Strategy
  • SEO 
  • Portfolio Management
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