If you’re only attracting smaller-scale projects or large volumes of time-consuming consultations with unqualified prospects, look closely at your website analytics to see if your business website is really working for you. 

Give or take, successful green industry companies get at least 20 quality leads per month from their website alone. If you find yourself frustrated with losing to lower-priced bids, even though you know your work is of higher quality than your competitor, your website may not be working for you as it could be.

Nearly 90% of consumers read online reviews to determine the quality of a local business before contacting them. Your green industry business may have a fantastic website with helpful content, the right calls to action, and a stunning digital portfolio of your outdoor living projects. Still, if your reviews aren’t good, you’ll lose. 

Successful landscape contractors and pool builders may have a digital sales brochure featured on their websites so they can share it with prospects, but it’s a small part of the website, not the entirety of it. Instead, these firms have invested in an effective content marketing strategy that transforms their websites into lead-generating machines.