Fragmented vendors cause friction. See why top landscaping companies partner with one integrated agency like Halstead Media to align strategy and scale growth.

Hiring a marketing person isn’t enough. Discover why growing landscape companies outgrow the one-person marketing model — and how to build a marketing engine that truly scales.

Discover 11 proven landscape marketing strategies for landscapers, landscape design/builds, & lawn care pros. Updated 2026 guide with SEO, ads, referrals & more.

Search is changing—and fast. Homeowners, property managers, and commercial buyers are no longer relying solely on Google to research local landscaping services. Instead, they’re turning to AI tools like ChatGPT, Google’s Search Generative Experience (SGE), and other similar tools for fast, trusted, conversational answers.

The companies that grow predictably, profitably, and without chaos aren’t the ones that simply generate the most leads. They’re the ones that build smart marketing systems—including retention.

Mergers, acquisitions, and private equity investment are rapidly redefining the landscape of the high-end lawn, landscape, and outdoor living industry. For growing companies, these shifts are no longer a distant concern—they are an imminent reality. From leadership transitions to multi-location integration, understanding how to maintain brand trust and operational momentum during M&A is now a core growth skill.

You're drowning in leads—but most just don't convert. Sound familiar? You're not alone. Many lawn, landscape, and outdoor living businesses share the same frustration. Now that the COVID-induced boom in home renovations has cooled, quality leads have never mattered more. Let’s shift the focus from quantity to quality and watch the real results roll in.

Rolling out new tools and processes successfully requires thoughtful planning. Businesses that implement change with a clear rollout plan—complete with executive buy-in, easy-to-follow training, and ongoing coaching—tend to see stronger adoption across teams. Aligning incentives and compensation with data quality can further encourage consistent usage and accountability.

If you’ve felt that sting—of invoices stacking up while your phones stay quiet—this guide is for you. We’re not here to sell you another cookie-cutter service. Instead, think of these seven “vetting checkpoints” as guardrails: Apply them to any marketing proposal, and you’ll spot the red flags before you commit. Each checkpoint ends with a simple payoff line, so you know exactly what relief you’ll achieve.

Your business is likely one of many landscape industry businesses in your area, so how can you stand out from your competition? The key to outperforming your competition is appearing higher in the search results—and local SEO is the strategy to help you do it. 

If you’re only attracting smaller-scale projects or large volumes of time-consuming consultations with unqualified prospects, look closely at your website analytics to see if your business website is really working for you. 

In August 2022, Google rolled out the Helpful Content Update (HCU). The largest update began in December 2022 and was completed 38 days later in January 2023. There is hope for those negatively affected by this update, but only if you make immediate changes.

Professionals in the landscape industry who excel at SEO recognize that the keywords they might search for are likely not the keywords their target customers are searching for. They see the importance of keyword research to ensure their content creation efforts land their web pages on page one of the SERPs. 

While all successful landscape construction companies tend to have a blog, not all landscape construction companies with a blog are successful. You need an inbound marketing strategy for blogging to be an effective component of your marketing plan.

You may be wondering if optimization is even necessary, and the answer is absolutely yes! But what is the best way to optimize your website? A good place to start is what you should not do when you are optimizing your website, which will be an effective guide throughout the process.

When you’re investing in a website for your landscape or pool building business, you may have questions about how you can receive high-quality leads that actually convert. Do you need to invest in ad campaigns? Should you be focusing on search engine optimization (SEO)? The answer to both of these questions is “yes.”

Having an online presence with excellent visibility means SEO and is key for landscape and pool contractors in today’s market. The customer journey often begins with a Google search, and so your website’s ranking on search engine results pages (SERPs) will have a huge impact on whether your business is discovered.

The need for transparency in SEO services is the main driver in HALSTEAD’s mission to change landscape and pool contractors’ perception of this area of marketing and help them understand how it all works. Our strategies align with data-fueled insights from hundreds of case studies—our approach is based on experience of what works, rather than assumptions or guesses.

Old-school contractor marketing was largely limited to display ads in regionally focused, industry-specific magazines, and setting up booths at a home show or two. These marketing methods are referred to as “outbound marketing.” They still have their place in the world, but are often compared to “yelling” at prospects and hoping they’ll listen. Sometimes they do, but it’s more effective to gear your strategy more toward inbound marketing and effective content marketing.

It’s time to separate SEO fact from SEO fiction and highlight 15 of the biggest myths that still seem to find their way into modern strategies for search engine optimization in the construction industry.