National building product manufacturer looking to reach contractors turns to HALSTEAD to produce social-first job site video.
CASE STUDY
by: Content Team
Unilock was looking for a new way to not only show off its products but to show the breadth of workmanship that goes into turning them into beautiful hardscape features in real outdoor living spaces. Enthusiastic about capturing project footage, Halstead worked with Unilock to document a Unilock Authorized Contractor’s skills and talents in action. Over the course of our miniseries, we told the story behind one landscape project, with the contractor sharing his craft, his passion, and how Unilock products fit in his work.
Working with PA Landscape Group in Pennsylvania, we visited the project over the span of several weeks (in some instances, over several months!) to track its progress and capture this contractor’s captivating story. In each episode, we uncovered a topic that would create a buzz, a conversation on social. Check out several of the episodes from the miniseries below.
