A Website That Builds Trust Before You Even Say Hello
Custom-designed for landscape and outdoor living companies ready to grow.
Your website is the front door to your business—often the first impression you’ll make. It should reflect your expertise, showcase your best work, and make the next step feel effortless. We design websites that don’t just look good—they convert, support your goals, and build trust from the first click.
Simplicity Isn’t Luck. It’s by Design.
Behind every clean, compelling website is a thoughtful strategy.
We don’t just build pages—we build experiences that guide visitors toward the action you want them to take. Whether that’s booking a consult, submitting a service request, or exploring your portfolio, every click has purpose.
Every Page, Every Path — Leading Customers to You
Landscape companies often struggle with websites that are hard to update, confusing to navigate, or disconnected from their actual services. We fix that. We pair modern design with SEO-driven structure and customer-centric messaging. That means faster load times, better rankings, easier editing, and more qualified leads.
The Step-by-Step Website Process Designed for Landscape Growth
Clear. Custom. Conversion-Ready.
Your website is more than a digital brochure—it’s the centerpiece of your marketing system. Our process removes the guesswork, guiding you from “We need a new site” to “We’re winning better projects.” Every step is StoryBrand-infused and purpose-built for landscape and outdoor living companies.
Step 1: Kickoff & Discovery
We start with a focused call to align on your goals, target clients, and growth priorities. You’ll meet your dedicated project manager, who acts as your website strategist and guide from start to launch.
Deliverables include:
Project timeline & communication plan
Strategic intake covering goals, pain points, and differentiators
Platform review (for redesigns or migrations)
Keyword research to guide messaging and SEO
Sitemap strategy that aligns services and sales funnel
Step 2: StoryBrand Messaging & Site Strategy
Using the StoryBrand framework, we craft clear, persuasive messaging that speaks to your ideal customer. Then we structure your site for conversion—mapping out the best user flow to guide every visitor toward action.
Deliverables include:
StoryBrand Brandscript
Brand Messaging Playbook (your full copy strategy)
Page-by-page copy written in your brand voice
Call-to-action framework aligned to user journey
Step 3: Visual Design & Build
Our designers create a modern, mobile-first site that visually expresses your brand and inspires trust. Every photo, icon, and interaction is chosen to reflect your quality and professionalism.
Deliverables include:
Custom website design with up to 40 pages
Backgrounds, colors, fonts, and textures tailored to your branD
Hover effects, animations, and mobile optimization
Step 4: Launch, Test & Integrate
Once built, we walk you through every detail—testing for usability, SEO, and conversion performance. Your site goes live fully integrated into the Halstead system, ready to convert traffic into leads.
Deliverables include:
Final site QA & mobile testing
SEO-ready content & redirects
Connection to CRM, call tracking, analytics, and paid ads
Where Expertise Meets Ease in Landscape Website Design
You shouldn’t have to become a developer to manage your website. Our platform is built for growing landscape companies—easy to use, endlessly scalable, and designed with your full marketing system in mind.
Whether you offer design/build, landscape maintenance, snow, outdoor kitchens, or commercial landscaping solutions, your website is the hub that supports it all. And we make sure it’s always working for you.
See What’s Possible
Our clients don’t just get a better-looking website—they get one that helps them grow.
-
J&J Landscape Management
-
Exscape Group
-
Villani Landshapers
BEFORE
HOVER TO SEE THE BEFORE
AFTER
BEFORE
HOVER TO SEE THE BEFORE
AFTER
“Working with Halstead was super easy, I reached out for some marketing help, and they created an amazing website that brought results within the first 2 weeks.
Halstead was able to incorporate our future goals and mission into our website, bringing new customers and the proper clientele to our business!”
Mitch, Lawn & Order
Website Design Inside the Halstead Marketing System
Your website is the foundation every channel builds on. When your site is clear, fast, and conversion-focused, everything else works harder.
Before You Launch, Let’s Answer a Few Questions
Your website is the foundation of your growth engine. Here’s what you should know before we build it together.
-
Most agencies start with design. We start with strategy. Every site is built using the StoryBrand framework and custom messaging that connects with your audience—then designed for conversion, search visibility, and full-funnel marketing alignment.
-
We write it all. Our writers specialize in the lawn, landscape, and outdoor living industry—so they understand your services, your clients, and what drives action. Using the StoryBrand framework, we craft strategic, page-by-page copy that reflects your brand voice and speaks directly to your ideal customer. You won’t need to write a word.
Your updated brand becomes part of the same system that powers your website, SEO, paid media, and social campaigns.
-
Your website is built with SEO in mind—from keyword research and site structure to optimized page titles and headers. While full-scale SEO is a separate service, every site we design lays the technical and strategic groundwork to support long-term search success once SEO is activated.
-
Most websites take 12 weeks from kickoff to launch, depending on the size of your site and how quickly approvals move. Your dedicated project manager keeps everything on track with clear timelines and communication.
Landscape Marketing Strategies for 2026
What’s Working. What’s Next.
Explore the latest tactics high-performing landscape companies are using to drive results online.
