MARKETING STRATEGY
Knowing where you’re going makes getting there more fun.
Delivering a truly one-of-a-kind strategy approach for lawn, landscape, and outdoor living contractors, we cut out all the fluff and wasted time and budget, immediately dialing-in on what really matters to drive results.
Successful marketing is born from great strategy and a compelling story.
Who is the most ideal customer for each of your core services? Exactly what are your core services—the ones that make you the most money and your customers the happiest? Are there services you’re offering that you shouldn’t be or that you really don’t even do much of? Let’s dig deep, together, and we’ll create a narrative that draws people in and creates connections that keep your business top of mind.
Lean Marketing Strategy
Get results fast with our Marketing Strategy Bootcamp designed for contractors. Don't waste time or resources on lengthy strategies. Our goal is to help you attract the right projects and contracts efficiently. Strategy is the first step to success, and our lean approach delivers a blueprint for effective campaigns.
Streamlined Process
Begin with a call to outline your needs. Then we get to work defining your niche and creating a StoryBrand BrandScript that clarifies your message to help you connect effectively with your ideal customers. We’ll craft a dominant strategy using industry insight and meet with you for a review call, where we’ll provide clear recommendations for immediate action.
Action and Results
Efficiency meets effectiveness. Our Marketing Strategy Bootcamp propels your marketing system forward. By targeting your niche, refining messaging, and allocating budgets strategically, our guide ensures immediate impact and long-term success. Our review call solidifies execution steps, guaranteeing value from this crucial strategy phase.
STEP ONE
Onboarding & Access
During the onboarding phase, we facilitate seamless asset sharing and grant access to essential platforms. Our team crafts custom audiences for precise social targeting while structuring ad accounts for optimal performance. We delve into comprehensive keyword research and set up Google Ads to lay a robust foundation for your marketing endeavors.
This phase ensures that all necessary tools and groundwork are in place for a successful campaign launch.
WHAT TO EXPECT
Drive Business Success With Our Tailored Marketing Strategy Designed to Achieve Your Goals
STEP TWO
Set Up & StoryBrand Integration
Our approach involves a focused and expedited information-gathering process. We establish your StoryBrand messaging to ensure consistency across all platforms. We identify the ideal account parameters and prioritize services for promotion. Simultaneously, we streamline the who, what, when, where, and how of your marketing strategy.
This parallel approach allows us to quickly dial in on the key elements essential for an effective and targeted marketing campaign.
STEP THREE
Activation & Implementation
This phase marks the activation of your refined marketing strategies. We execute campaigns tailored to your unique specifications, optimizing strategic content for maximum impact using the StoryBrand framework—helping guide the customer to be the hero of their own story. Our team meticulously monitors the performance metrics, continuously refining and adapting our strategies to ensure optimal outcomes.
Throughout this phase, we aim to drive your business towards its goals through strategic and agile marketing maneuvers.
STEP FOUR
Optimization & Results
This ongoing maintenance and optimization phase continues indefinitely while you work with HALSTEAD. Our seasoned project managers (PMs) are your personal marketing strategists, and well-versed in digital marketing. They’ll continually review your marketing metrics, including leads, to ensure your marketing strategy is executed properly by our team—including paid media managers, our SEO and website team, and the content creation team. You’ll have regular meetings—monthly or quarterly—where your PM will provide advice about your marketing strategies based on your goals, needs, and concerns.
This practice ensures your marketing is always aligned with your marketing objectives.
At HALSTEAD, we want to see your business succeed just as much as you do.
This is why we work closely with you to develop a customized system for your business needs, with plans starting at $4,300 monthly, plus ad spend.
STABILITY
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BACKED BY EXPERIENCE
Work with an agency that knows the lawn, landscape, and outdoor living industry.
Tracy’s experience working in marketing analytics for The Wall Street Journal and Barron’s magazine, paired with college degrees in mathematics, fine arts, and education, makes her a creative and analytical thinker and an asset to the team.
“Working as a team, we develop a custom strategy for each client. Everyone on the HALSTEAD team has a different skill set, a unique perspective, and is driven to deliver the highest level of results. We’re always excited to share the strategy with the client.”
–Tracy Hart,
HALSTEAD VP, Customer Experience & Delivery
WHAT TO EXPECT
So, what happens next?
Chat about your goals
Fill out the form to book a no-strings-attached 45-minute consultation where we’ll talk about your marketing needs, business goals, and if we’re a good fit for you.
Discover your custom system
After your consultation, our team will create a marketing system and long-term plan, which we’ll present via Zoom.
Invest in your business
Once you decide to proceed with your marketing system, you’ll sign an agreement and make your initial payment.
Kick off your new system
Next, we’ll kick off your system with a deep kick-off call where we’ll share access to your real-time dashboard so you can track everything.
STOP THE MADNESS
Your Road to Legacy Starts Here
Find stability in an ever-changing market with industry experts who understand you and your business.
“With HALSTEAD we have a constant conversation: How’s it going? Do we want to change anything? Are we marketing to the right people? For me, it’s like they’re the marketing arm of my business.”
— Mike Kowalski, Great Outdoors
“…with HALSTEAD, our business has literally doubled. That would not have been the case without the things that we have—the website, the brochure, and the video.”
— Brian Thomas Shernce, BTS Landscaping
“The way they put together their details in the marketing program and the thoroughness of it has just really created absolutely non-stop leads for us…”
— Ron Duhamel, Firesky Outdoors