"92% of customers are more likely to
purchase after reading a trusted review."
— G2 Crowd and Heinz Marketing, 2017
Trust is the number one benefit of garnering online reviews for design/builds, dealers, and build product manufacturers. Think about the last time you went to buy a product online. You likely lightly skimmed the company-provided information and then went to straight to the reviews. It’s how the marketplace works these days — it’s the virtual version of “word of mouth.”
If your design/build company has more and higher rated reviews, search engines pick up on this. The search engines will see your site as a business that has authority in the landscape design and construction category and one that is trustworthy. Scoring high in those indexes improves your SEO rankings tremendously.
Increased Local Visibility
When combined with other strong SEO practices, your company is more likely to get to the top of what’s called the “Local Pack.” That’s the box of businesses with their locations marked on a map that often appears at the top of a search results page. If you’re in the Local Pack box, your design/build business will be in the first place that searching consumers look.
The New Referral
Customers believe the experiences of others — they look for it when searching for a service or product company. The most common ways that people search for others’ experiences with your landscape design and construction company is via Facebook groups and online reviews. Reviews on sites like Facebook and Google are highly credible since they are linked to a personal profile.
Benefits of Online Reviews
We at Halstead Media will help your design/build company earn more reviews using a respectful, honest approach. We use trusted platforms like Grade.us to help our clients reach out to previous customers and ask for their public feedback in a way that is simple and unobtrusive. We’ll help you to acquire reviews on specific platforms that fit within the marketing strategy we develop for you — those platforms will most likely include a strategic mix of Facebook, Google, Houzz, Yelp, and others. Then we’ll help you leverage those reviews in the most effective ways possible.
Create a plan to source customer emails.
Receive reviews in waves that help to steadily improve results.
Use tools to solicit feedback in an ethical manner.
Watch as reviews increase for your landscape/hardscape company.
> Featured Excerpt From Our Blog
What does it mean to get a referral, today?
... Anna talks about how to apply the still-very-true approach of growing your design/build business with referrals — except this means to expand your definition of what a referral really is today. And it's not just people sharing your info with one another while they're visiting someone's landscape. Referrals are indeed — online reviews! So stop skipping this part. ASK FOR REVIEWS!...
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As a small digital marketing agency, we only take projects that we are super passionate about, working as a true partner to help set and reach the goals of our clients.
HALSTEAD is a boutique digital & content marketing firm based in Westchester, NY —a short drive North of NYC. We're a certified inbound marketing agency.
Please note: we only work with established businesses. We are not currently accepting companies that are just starting out. We are looking for established companies who are looking to bring their company to the next level.
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