Case Study: Northern Lights Landscaping in New Hampshire
The New Website
Halstead Media completely transformed the website.
Northern Lights has a style. Its elegant, classy, and very “New Hampshire.” It’s not traditional or modern. The new website represents this style - and complements their logo.
A mobile first design. Designed with a website visitor's mobile experience before their desktop experience (since more visits occur on mobile than on desktop).
Highly-visual experience using photography of Northern Lights best projects.
No dead ends here. Each page was designed with a user flow in mind - encouraging visitors to keep exploring throughout the website.
Essentials. Social media, newsletter integration - and other basics are all incorporated.
Blog and SEO. The Ideas blog allows the company to get found online and provide helpful content to potential customers.
Monthly email. To keep propelling customers through a sales funnel and encourage referrals by staying top of mind, the monthly email recaps the blog posts and is more helpful than traditional spammy newsletters.