Holding the attention of your prospects and reliably capturing leads requires a level of responsiveness that’s just not possible without automation. After all, running a leading design/build firm doesn’t exactly leave for a lot of free time.

Of course, the intent is to empower your sales team by giving them the resources to do their job. It’s incredible how many sales organizations put so much effort into setting goals and incentivizing their sales force, then torpedo the entire effort by not providing the resources they need.

Because marketing is a combination of art, data, science, and human emotion, there are a lot of gray areas—that’s the deal.