Google Business Profile Verifications

Google Business Profile Verifications – What You Need to Know

Hi Friend,

You may be triggered with a reverification request from Google—please note that this is a normal part of the process, and there’s no specific rule as to when it will happen—Google does this to ensure that updates (such as the ones we regularly do to your profile) are being made by an authorized person.

If you see “verification pending” on your profile, it means our updates won’t be visible until the verification process is complete. Google relies on this process to protect your business and ensure only authorized changes are made. We recommend completing the verification promptly to avoid any delays in any updates posting - which is essential for SEO, and of course, to getting you on the right start to spring! So don't delay - as it will decrease the chances of your GBP showing up. If the verification process takes too long, it could result in your GBP being suspended.

To help clarify, here are some types of verifications that may be required:

  1. Video recording

  2. Phone call or text

  3. Email

  4. Live video recording

  5. Images of the front of the business (a common verification method)

  6. Utility bills or business registrations as proof of address

  7. Mailing a PIN code, though this isn’t always required


The method used will depend on various factors like your business category, location, and the type of information being updated. Keep in mind that Google automatically determines which methods your business can use, and once the verification method is set, it cannot be changed.

If verification is needed for your profile, your Project Manager will reach out right away to notify you and walk you through the next steps.

We want to ensure your GBP remains up to date and continues to work for you, so please don’t hesitate to reach out if you have any questions.

P.S. Looking to save 50% on next month’s management fees? Simply refer a friend who signs up for a marketing system, and you’ll unlock the discount!
It’s that easy—help a friend grow their business and enjoy big savings for yours. Ready to refer someone? Let us know, and we’ll take care of the rest!

Until Next Friday,
The HALSTEAD Team

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