Smart Payment Options = More Signed Projects

Offering smart financing options can remove friction without compromising your brand.

Have you ever had a promising lead back out once they saw the price? You're definitely not alone—and it doesn’t always mean they can’t afford it. Sometimes, it’s simply that they don’t want to put out a large chunk of money all at once.

We know things have shifted over the past couple of years. Since the post-COVID boom, you've probably noticed that sales don’t close quite as quickly as they used to. With everything happening in the economy, politics, and the general ups and downs of consumer confidence, even serious prospects are taking a little longer and asking more questions before committing.

Here’s the good news: you don’t need to lower your prices to keep projects moving. It’s often just about meeting buyers where they are. Offering flexible payment options can make all the difference. 

Flexible financing makes it easier for homeowners to say “yes.” It gives hesitant buyers—who might be uncomfortable putting down the full amount upfront—a way to move forward. It helps you close larger projects without compromising your pricing or brand value. Plus, it can even help set you apart from competitors earlier in the buyer journey.

If you’re unsure where to start with offering financing, we have a few suggestions that we’d recommend checking out that have worked for some of our clients.

Your Project Manager can help incorporate your financing offer into your marketing— whether that’s highlighting phased services in proposals and on your website, updating ad copy and landing pages, or testing the right messaging in your next campaign. We’ll help you make it clear, compelling, and conversion-ready.

Until Next Friday,

Lauren Cullnan
Director of Client Happiness and Project Management