From the Desk of the VP: Why Q4 Marketing Matters for Your Growth

Sep 10

Use Q4 to win new projects now and build momentum ahead

Hi H Client!

As we step into Q4, this is the season to think ahead. Too many companies slow down their marketing right now—just when the most forward-thinking ones are continuing to fill the funnel.

Why Q4 spend matters:

Catch late-season buyers: Some property owners missed their chance for big summer projects (pools, patios, renovations). They’re already planning next year’s projects.
Secure those seeking new partners: As contracts expire, homeowners and commercial clients alike are re-evaluating who they work with. This is the time to get in front of them.
Build spring demand now: Leads generated between September and December often turn into booked revenue in March or April. Pulling back too early gives competitors the advantage.
Consistency drives results: Your marketing system works best with continuous campaigns and steady spend.

Revenue goals are built now. Your revenue targets and year-over-year growth depend on the strength of your funnel at year-end. The projections you’ve set for 2025 and beyond hinge on capitalizing on this final quarter. Staying focused in Q4 not only drives near-term revenue, it also sets you up for a stronger, more predictable start to 2026.

In case you missed August’s Friday emails, here’s a quick recap:

AI is a powerful tool, but it only drives growth when paired with human strategy, creativity, and expertise. [Read more here]
Google’s latest update caused ranking shifts across many industries, but websites built on best practices are holding steady and attracting quality leads. [Read more here]
Strong proposals that reflect your brand, build trust, and clearly show your value can be the difference between winning and losing new projects. [Read more here]
Google remains the primary source of search traffic, but AI platforms like ChatGPT are beginning to shape discovery. Staying ahead of this shift is key. [Read more here]

To strategic growth,
Tracy Hart
VP of Customer Experience & Delivery