From the desk of the VP: What Top Landscape Companies Know About Video
Why video should be a year-round operational habit, why every company needs one annual StoryBranded brand video, and what makes Halstead’s approach different from basic project footage.
Hi H Client!
Video Is a Core Marketing Asset. And it’s Not Seasonal
Your business runs 12 months a year. Your video strategy should too.
High-performing landscape companies capture meaningful footage in all seasons because each part of the year reveals a different element of your expertise:
Fall cleanups + property prep
Drainage, grading, excavation, and base preparation
Commercial and residential snow + ice operations
Early-season site setup and project starts
Build phases (layout, base work, hardscape installation, masonry, planting) — not just the finished reveal
Year round footage shows capability, reliability, and scale.
Prospects evaluating high-ticket projects need to see how you work, not just what the final product looks like.
Make Video a Standard Annual Business Practice
Just as you schedule annual:
Equipment service
Budget planning
Team training
Website updates
…you should schedule at least one high-quality, StoryBranded brand video each year.
This annual video content becomes the anchor piece for:
Your website hero section
Paid/retargeting ad sequences
Sales conversations
Email nurturing
Recruiting
Portfolio and case studies
It tells your story clearly and consistently in the way buyers need to hear it.
Why Halstead’s Video Is Different
Most industry videos are:
Drone flyovers
Quick project montages
Before/after slideshows
They show the work, but they don’t sell the value.
Halstead’s StoryBranded videos are fundamentally different:
The homeowner or property manager is the hero
Your process is the guide
The video establishes trust, not just aesthetics
It answers key buying questions visually
It reduces objections before they’re raised
It positions you as the reliable, knowledgeable expert
This is video designed to convert — not just look good.
How We Put Your Video to Work
We actively integrate your footage across your full marketing system:
SEO: higher engagement + stronger authority signals
Paid ads: lower CPL and better qualified leads
Retargeting: clearer differentiation and credibility
Website: instant trust and clarity for first-time visitors
Recruiting: better-fit applicant pipeline
Portfolio: richer storytelling that explains outcomes, not just shows them
One annual StoryBranded video fuels a full year of multi-channel marketing.
Ready to Plan Your Year-Round Video Strategy?
If you want year-round footage or need to schedule your annual StoryBranded brand video, your PM will map out exactly what to capture and when.
Book time with your PM to create your 2025 video plan.
Want more details on the topics we covered in this month’s Client Insider emails? Check them out below:
Stay ahead of competitors before spring demand hits. [Read more here]
Strengthen Your Sales Process. Strengthen Your ROI. [Read more here]
Tracy Hart
Vice President, Customer Experience & Delivery
