THE STONE MAN Charlotte, NC • Premium Hardscape & Luxury Outdoor Living
From Fragmented to Fully Connected — Premium Fit, Not Just Pipeline
The craftsmanship was there. The pipeline behind it wasn't built to match.
engagement
Lower cost per qualified opportunity, from $276 to $131
Keywords ranking on Google
Keywords ranking in the Top 3
HubSpot, paid, SEO, email, and AI search running as one system
When every channel feeds the next, the numbers compound.
Across twelve months, The Stone Man moved from fragmented channel performance to one connected growth system. Paid, SEO, email, local search, Meta, HubSpot, and AI visibility started feeding each other, creating stronger attribution, better-fit opportunities, and clearer decisions around where to invest next.
Total opportunities generated across 12 months
Keywords ranking on Google
Keywords ranking in the Top 3
Priority Fort Mill geo keywords at position 1
GBP-sourced calls from local visibility
Open rate on the top Curator email
CTR on the branded search campaign
Reach on Meta feeding retargeting pools
A trusted brand with a fragmented growth engine.
Paid, SEO, email, and CRM were operating without meaningful connection. The brand was trusted, but the growth engine was fragmented.
Since 2001, The Stone Man has built premium hardscape and outdoor living environments across Charlotte and the Carolinas. Licensed general contractor leadership, stonemason-level craft, turn-key delivery.
The client base knew them and trusted them. The problem was the growth engine didn't match the brand. Paid media, SEO, email, and the CRM operated without meaningful connection to each other. A tracking gap in BuilderTrend made it difficult to see which channels were producing qualified opportunities. Leads came in, but routing, follow-up, and audience segmentation weren’t unified.
For a firm selling $25K+ projects to homeowners who research carefully and decide slowly, that fragmentation was costly. Speed-to-follow-up matters. Channel attribution matters. Knowing whether a prospect is a $50K Curator or a $150K one matters even more.
The work was exceptional.
The growth engine wasn’t.
They didn’t need more activity.
They needed the right homeowners moving through one system.
Premium homeowners don’t decide quickly. They research for months, compare carefully, and choose the company they trust. Halstead built the system around that reality: visibility early in the search process, paid and social touchpoints through the comparison stage, HubSpot segmentation by project size, automated follow-up, and one clear pipeline view.
Showing up early when homeowners research hardscape and outdoor living across Charlotte and the Carolinas.
Staying visible while premium homeowners compare options and move through a longer decision cycle.
Routing every inquiry into the right segment based on project size, with one connected pipeline view.
Automated email and sales follow-up before anyone had to remember to send it.
“..sales have been ahead of plan, and we're up 30% compared to last year.”
It’s no longer about whether the system is working. The Stone Man can now see which homeowners are in the Curator segment, how fast follow-up is moving, and where the next creative rotation should go.
A homeowner finds The Stone Man through organic search, gets warmed through Meta retargeting, enters the right email segment based on project size, and receives automated follow-up before anyone has to remember to send it.
For the first time, they could see exactly which projects were worth pursuing.
Nothing falls through. The business can see its pipeline, trust what it sees, and make decisions from clarity instead of guesswork.
For the first time, they could see exactly which projects were worth pursuing.
It’s no longer about whether the system is working. The Stone Man can now see which homeowners are in the Curator segment, how fast follow-up is moving, and where the next creative rotation should go.
A homeowner finds The Stone Man through organic search, gets warmed through Meta retargeting, enters the right email segment based on project size, and receives automated follow-up before anyone has to remember to send it.
Nothing falls through. The business can see its pipeline, trust what it sees, and make decisions from clarity instead of guesswork.
START WITH CLARITY
If you can’t see which channels
are producing your best projects,
you’re guessing.
See what a connected demand system could look like for your business.