register for the LIVE ROUNDTABLE

From Growth to Exit: What Landscape Companies Need to Know About Acquisitions

Build a business that lasts—whether you’re selling, passing it to the next generation, or just securing long-term value.

Acquisitions are reshaping the landscape industry. Whether you're actively buying companies—or preparing to be acquired—understanding how deals really work is critical.

This live session brings together operators, advisors, and strategists who’ve been in the thick of it. You’ll hear what drives successful deals, where companies go wrong, and how to position your business to grow—or exit—on your terms.

Thursday, October 9 @ 1:00 – 2:00 PM ET
Live Virtual Session

Get a rare behind-the-scenes look at how real landscape companies are navigating M&A.

What You’ll Gain by Attending the Roundtable

Whether you're acquiring or considering being acquired, you'll gain:

Real stories from those who have navigated growth, acquisitions, and transitions.

Lessons learned during integration, culture shifts, and leadership transitions.

What to look for when evaluating a potential acquisition target.

How to build a more valuable, future-proof business—even if you’re not actively looking to sell.

How to avoid common deal pitfalls that derail value post-close.

The systems and branding signals that make a company more attractive to buyers.

Marketing and operational strategies that drive long-term scalability.

What sellers can do now to prepare for a future exit—and stand out in a crowded market.

The role of marketing and customer experience in deal readiness.

The systems, branding, and structure that increase your valuation.

About the Hosts

Halstead Media—the marketing agency behind some of the landscape industry’s most respected webinars and content—is convening an insightful live roundtable that brings together leaders from the landscape, consulting, and marketing sectors, with more hosts still being added!

  • Jeffrey Scott - Founder of Jeffrey Scott Consulting® and the Leader’s Edge Peer Group®

    Jeffrey Scott – Founder of Jeffrey Scott Consulting® and the Leader’s Edge Peer Group®

    Founder of Jeffrey Scott Consulting® and the Leader’s Edge Peer Group®.


    A well-known thought leader in the green industry, Jeffrey has worked with dozens of companies navigating M&A—both on the buy and sell sides. He brings a strategic viewpoint on leadership development, readiness, and value creation.

  • Ted Lucia – President, Lucia Landscaping, Michigan

    Ted Lucia – President, Lucia Landscaping, Michigan

    Ted brings the perspective of a seasoned operator who has expanded through acquisition.

    His focus is on strategic growth, team integration, and maintaining culture while scaling. He leads one of the more progressive landscaping firms in the Midwest with a strong reputation for irrigation service, residential design-build, and commercial maintenance and snow.

  • Scott Frampton – President, Landscape Renovations in MN.

    Scott Frampton – President, Landscape Renovations in MN.

    Scott leads a bid-build/design-build firm that has grown significantly, both organically and via M&A activity.

    He brings insight into cultural and process alignment and managing brand and client relationships during post-acquisition phases.

  • Sean Baxter – Executive Coach for Jeffrey Scott Consulting, CEO of Lawn and Landscape Solutions in KC.

    Sean Baxter – Executive Coach for Jeffrey Scott Consulting, CEO of Lawn and Landscape Solutions in KC.

    Sean works alongside Jeffrey Scott consulting landscape companies on growth, with a particular focus on growth, leadership transitions and operational maturity.

    He has been through acquisitions personally (with his current company) and offers a strong systems/process lens for buy-side success.

  • Michael Waterman

    Michael Waterman, CEO of Riverview Landscapes

  • Bill Dysert - Exscape Designs

    Bill Dysert, Owner of Exscape Designs

  • More Experts to Be Announced!

    More Experts to Be Announced!

    Stay tuned for announcements about additional hosts!

Marketing Perspective Provided By Halstead Media

Halstead Media will contribute strategic insight on how branding, marketing systems, and customer journey infrastructure play a critical role in both acquisition success and company valuation.

Their input connects the dots between business operations and market positioning—helping both buyers and sellers build stronger companies.

FAQS

  • Owners, executives, and decision-makers at lawn, landscape, and outdoor living companies who want to build more valuable businesses—whether you’re planning to sell, pass the company on to the next generation, or simply strengthen operations for long-term growth.

  • Not at all. Even if a sale isn’t on your horizon, the strategies you’ll learn apply directly to building a stronger, more profitable business. And you never know when the right opportunity—or transition—may come.

  • You’ll be attending as a participant and observer. Industry experts will share insights during the session, and you’ll have the chance to ask questions in the live Q&A.

  • It’s completely free, but registration is required to reserve your spot.

  • No problem. All registrants will receive access to a recording of the webinar so you can watch on your own time.

  • Panelists include consultants, operators, and marketing leaders who have hands-on experience with acquisitions and business growth. Additional speakers are being announced soon.

  • Once you register, you’ll receive a confirmation email with your unique access link and a calendar invite. On the day of the event, just click the link to join.

  • Yes. There will be a dedicated Q&A portion at the end where you can submit your questions for the speakers.

This is your chance to sit in on a candid, no-fluff conversation with landscape business owners, coaches, and strategists who are actively navigating growth through acquisition.

Whether you're planning to buy, hoping to sell, or simply want to future-proof your business, you'll walk away with the exact strategies, red flags, and real-world lessons that rarely get shared publicly. If you want to grow smarter—or exit stronger—this is the live session you need to be in.

Save the Date 🌟

Thursday, October 9 @ 1:00 – 2:00 PM ET
Live Virtual Session

Thinking about selling one day? Learn exactly what buyers look for.