Case Study: SEO for a Stoneyard/Garden Supply Center

When this stoneyard/garden supply center came to us in May 2017, they wanted to increase foot traffic from both homeowners and contractors within their area. Dealers often have a very specific radius due to delivery capabilities, so we carefully selected cities that would reach their target homeowners and design/build contractors.

After identifying the most searched keywords in their service areas along with cities that had the best HHI (household income) and population combination, we published professionally written articles, on a weekly basis, that targeted these keywords, along with ongoing new local landing pages monthly, and now high-quality backlinks. Almost two years later, in April 2019, this company had 2,740 visitors as a result of organic traffic, compared to 598 in March 2018.

During this time, they benefited from the articles also being posted on their Facebook page as well as in monthly email campaigns. So while the increased organic traffic is one of most significant increases we’ve seen for a company their size, we helped to increase visibility on their Facebook page as well as increase referrals via the email campaigns.

Some other wins:

  • We tracked important, relevant keywords with sufficient search volume such as “masonry supply” and “wholesale nursery.”

  • All of their most important keywords ranked on the first five pages by the end of year one.

  • All of their most important keywords ranked on the first two pages by the end of year two.

  • 93 of these 105 keywords ranked on the first page.

Take a look:

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